INTRODUCTION TO COMPANY
TATA MOTORS LIMITED
Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.70, 938.85 cores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune(Maharashtra), Lucknow (Uttar Pradesh), Pantagar (Uttarakhand) and Dharwad (Karnataka).Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The company is establishing a new plant at Sanand (Gujarat). The company’s dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.
PURPOSE OF STUDY
The purpose of study is to understand the customer perception towards Tata Motors and to get a deep insight into the various influencing factors significant while choosing a four wheeler.
OBJECTIVE OF THE STUDY
* To analyze the customer perception towards Tata Motors.
* To analyze the important factors while choosing a four wheeler. In today’s globalizing economy competition is getting more and fiercer. That means it becomes more difficult for products and services to differentiate themselves from other offerings than ever before. Customer behaviour becomes more hybrids. On one hand, customers are increasingly price sensitive – searching for bargains at market places like eBay...
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