Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML)‚ a part of Tata group‚ a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the
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Positioning 14 Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics Economic Environment Political and Legal Environment‚ Government Cultural
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MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable car. Nano with its prices between Rs. 1 Lakh to 1.8 Lakh was striking
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learning about the Tata Nano‚ it is easy to see that this unique vehicle was a radical innovation. Tata’s goal was to manufacture the most affordable car in the world. Radical mechanical changes were needed lower the cost to only $2‚200. This was done through a complete re-invention of parts and systems. Tata Motors is a company founded under the Tata Group. Since 1945 they have been manufacturing vehicles such as vans‚ cars‚ and coaches. From the perspective of the Tata Group‚ having such
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Memorandum To Chairman‚ Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible‚ the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question‚ the company must consider canceling the project‚ or focus on areas where Tata can influence the industry
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we call common sense) 10 establishing the flow is basic condition. 11 use authority to encourage team. 12 mountains should be low and valley should be shallow. 13 challenging the production leveling. 14 challenging the production leveling and market diversification‚ 15 kanban accelerate the improvements. 16 carrying carts at kanban 17 elastic nature of kanban. Further development: In 1973 oil crisis is occur‚ so many company stopped their profit ‚ but Toyota manufacturing company is
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–A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies‚ University of Kashmir‚ South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar‚ Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered the market place highly competitive
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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