• Tata Nano the World's Cheapest Car from India
    BACHELOR OF ENGINEERING A330: PRODUCT DEVELOPMENT AND STRATEGIES ASSIGNMENT-1 LECTURER: Mr. J. Mateo Student Name/ID: Sony Surendran 09093103 PRODUCT DEVELOPMENT AND STRATEGICS Course work 1 Consider any consumer product that you think needs improvemen
    Premium 1149 Words 5 Pages
  • Tata Nano Case Analysis
    Introduction: The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-si
    Premium 3810 Words 16 Pages
  • Tata Nano: the People's Car
    9-710-420 REV: JUNE 3, 2010 KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors India’s larg , s, gest automob company by sales lau bile unched
    Premium 12270 Words 50 Pages
  • Tata "Nano": The People's Car
    Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This...
    Premium 2046 Words 9 Pages
  • Tata Nano
    PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary informa
    Premium 3778 Words 16 Pages
  • Tata Nano Case Study
    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$
    Premium 1412 Words 6 Pages
  • Tata Nano Case Study
    ysiA Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1
    Premium 4376 Words 18 Pages
  • Marketing Research for the Launch of Tata Nano Car in Mauritius
    Hello Mauritius… Tata Nano. 2010 Table of Contents Page No Executive Summary 1.0 Introduction 2 1.1 Company Background
    Premium 4578 Words 19 Pages
  • Mba- Cim - Tata Nano Case Study
    Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to
    Premium 1884 Words 8 Pages
  • Tata Motors Case Study Tata Nano
    1. What could be the main reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a...
    Premium 1887 Words 8 Pages
  • Tata Nano in Europe
    Tata motors are the largest Indian Automobile company which had revenue of $7.2 billion in 2006-2007. Established in 1945 it’s a household name in Indian market. The brand name and trust associated with this name is unparallel. Some of the facts relevant to the company:  Leader in commercial
    Premium 1040 Words 5 Pages
  • Marketin Plan for Tata Nano Malaysia
    1.0 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a
    Premium 5889 Words 24 Pages
  • Tata Nano - Wikipedia, the Free Encyclopedia
    Tata Nano - Wikipedia, the free encyclopedia Page 1 Tata Nano From Wikipedia, the free encyclopedia Tata Nano The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 26.00km/l o
    Premium 7771 Words 32 Pages
  • Tata Nano Business Plan
    *EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius
    Premium 4517 Words 19 Pages
  • Research on Tata Nano
    IILM Institute for Higher Education School of Business Project on NANO Submitted by: Himanshu Sharma 1 TASK INVOLVED  Discussion with decision maker  Interviews with experts  Secondary data analysis As our project is on Tata Nano and we were not able to make our approach to
    Premium 2897 Words 12 Pages
  • Tata Nano Marketing Strategies
    The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/20
    Premium 5907 Words 24 Pages
  • Tata Nano
    ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobi
    Premium 4561 Words 19 Pages
  • The Tata Nano
    Cambridge Journal of Regions, Economy and Society Advance Access published August 24, 2010 Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009 The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions P
    Premium 10063 Words 41 Pages
  • Tata Nano
    This case focuses on the post-purchase behavior of Tata Nano buyers.The case also analyses the problems that arose during its production. I observed families riding on two wheelers— the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a litt
    Premium 3805 Words 16 Pages
  • Tata Nano
    ACKNOWLEDGEMENT We are thankful to IFIM Business School who provided us with the opportunity for carrying out the study. We would also like to acknowledge my sincere thanks to our faculty Prof. Monica Gupta Under her valuable guidance, constant interest and en
    Premium 7394 Words 30 Pages