Tata Nano The People S Car Case Essays and Term Papers

  • Tata "Nano": The People's Car

    Comparative Issues on International Management TataNano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the...

    2046 Words | 7 Pages

  • Tata Nano: the People's Car

    ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors India’s larg , s, gest automob company by sales lau bile unched the world’s cheap pest car, the Tata Nano i India price at $2500 (see...

    12270 Words | 38 Pages

  • Presentation on Tata Nano Car

    Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President...

    1656 Words | 5 Pages

  • The Tata Nano Case

    To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps...

    1027 Words | 4 Pages

  • Tata NANO Case Study

    Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation...

    761 Words | 2 Pages

  • Tata Nano Case Study

    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000)...

    1412 Words | 5 Pages

  • case study on tata nano

    considerably but Sunsilk has maintained its prices and their prices are much lower than P&Gs’, which is a major blow to P&G because being a poor country people go for products which are within the range of Rs.100. Figure 3 2.4 Promotion objectives: Build top of the line consumers’...

    2987 Words | 13 Pages

  • Tata Nano Case Study

    INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions...

    2558 Words | 8 Pages

  • Tata Nano Case Analysis

    Tata Nano Case Analysis Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival...

    2300 Words | 7 Pages

  • Tata Nano Case Study

    of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology...

    4376 Words | 14 Pages

  • Tata Nano Case

    (BEP) for Tata Nano: Total investment cost = Rs 1500 crores Basic std Price of nano = Rs 123,000 Dealer margin = 4% Actual selling price of Nano is 123000...

    810 Words | 4 Pages

  • Tata Nano Case Analysis

    The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-size car and mini-truck...

    3810 Words | 10 Pages

  • Tata Nano Case

    TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006, that the Nano would be manufactured in Singur, West Bengal, helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006, the...

    10999 Words | 33 Pages

  • Tata Nano Case Paper

    TATA NANO Since 1971, there has been an upward revision in the prices of Crude oil. Typically, demand for crude doubles every four years, but correspondingly output of crude increases only by 20 %. Thus a handful of oil producing nations can hold the rest of the world to ransom. Not too long ago...

    319 Words | 1 Pages

  • Tata Motors Case Study Tata Nano

    1. What could be the main reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost...

    1887 Words | 6 Pages

  • Positioning the Tata Nano – Case Memo

    Positioning the Tata NanoCase Memo Introduction: Tata Motors Limited (TML), a part of Tata group, a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with...

    1275 Words | 4 Pages

  • Marketing Research for the Launch of Tata Nano Car in Mauritius

    Hello Mauritius… Tata Nano. 2010 Table of Contents Page No Executive Summary 1.0 Introduction 2 1.1 Company Background ...

    4578 Words | 16 Pages

  • Tata Nano the World's Cheapest Car from India

    marketability of the product? Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults, built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers...

    1149 Words | 4 Pages

  • How Should Tata´S Nano Go Global?

    progressive companies on earth, the Tata group has decided to take on the international motor industry. It has come up with the idea of a pocket-sized $2.500 priced automobile, the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”, (not, however for the likes...

    497 Words | 2 Pages

  • Key Stakeholders Involved in Tata Nano Case

    Managers • Government For farmers: - As the farmers will get compensation in return and also housing facilities. . According to their claims made by Tata co. was Singur would become a mini-auto city and approximately 70 vendors would set up shop along with the factory. The total investment planned is...

    365 Words | 2 Pages