• Tata Nano Marketing Plan
    The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest, cheapest car in India, and also one of the lowest powered, which is aimed to be affordable by the Indians. The “people car” in India...
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  • Technological Factors Affecting Tata Nano
    extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh s(Rs.100, 000 – roughly USD2500) was too tempting for millions of Indians who cannot afford even a small car. The kind of extensive media coverage Tata Nano received right from the day it was...
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  • Nano Strategy
    this strategy. In very small businesses and brands this strategy will not work and it is not possible. CASE OF TATA NANO IN INDIA AND ITS MARKET SEGMENTATION: Tata Motors is the leading automobile manufacturer in India with a huge portfolio which includes trucks, passenger cars...
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  • More About the Case
    ISBN - 978-93-81583-46-3  A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1, Anju Arora2 1 Director, 2Assistant Professor 1 S.D. Institute of Professional Studies, Muzaffarnagar 2 S. D. College of Management Studies, Muzaffarnagar 1 kgarora@rediffmail.com...
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  • Nano case study
    Case Study of Tata Nano On the hindsight, apart from being delayed, the first ads were not the most appropriate .They showcased couples ensconced in Nanos , While those on two wheelers stared at them balefully. It seemed to be just for people who have to stretch themselves to buy a car; rather...
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  • The Tata Nano
    case study of the Tata Nano, a low-price car designed primarily in and for the Indian market, and its implications for the developed industrial markets. While the Nano is a classic ‘disruptive’ innovation in an Indian context, this paper argues that the car and its emulators have the potential to...
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  • Tata Nano
    emissions targets are not strict by Western standards, Tata claims claims that the Nano will be able to meet Euro-IV emissions regulations. Company chairman Raman Tata famously devised the ´People´s car´ when seeing a whole family travelling on a motorbike. Tata, who trained as an architect...
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  • International Business
    STRENGTHS Tata motors as a company is a well known and has made a mark in the world. Its product Tata Nano is currently the cheapest car in the world and terms to be affordable for the people living below poverty line in an emerging economy thus giving them an opportunity they...
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  • Tata Nano Business Plan
    bus manufacturer. In March 2008, Tata Motors acquired Ford’s UK based car brands Jaguar and Land Rover (BBC News, 2008). According to Ratan Naval Tata (Chairman of Tata Group), the need for an innovation like Nano has got to do something for the people of India and transport. Unavailability and...
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  • Nano
    1. TATA NANO 11-OCT-2012 A Case Study Analysis BY SADAT FARUQUE 2. Tata Nano - People‘s CarFollowing Indias growing openness, the arrival of new andexisting models, easy availability of finance at relatively low rateof interest and price discounts offered by the dealers andmanufacturers all have...
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  • Positioning TATA Nano
    ? TATA´s inspiration to develop the Nano came from the idea of building the “world´s smallest and most efficient car” ever with a target defined as the rapidly growing middle class in India. When asked how much such car would cost, they came up with a number: Rs. 1 lakh ( felling midways between the...
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  • Tata Motors Case Study Analysis
    barriers since people living in heavily-taxed countries bear extra price for private cars. In this case, Tata Motor’s Nano may lose its value in countries like Denmark where there taxation rate is high. Some other countries might restrict the import of new cars and only three or five years old cars are...
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  • Nano Tata
    SYNOPSIS The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman...
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  • Tatra
    of ultra-low-cost cars at 2% to 3%—about USD75 for the USD 2,500 Tata Nano.5 Dealers received further discounts if they paid cash up front to Tata—amounting to about 1% of the full dealer cost. Although Tata Motors did not disclose its contribution margins, the case writers’ estimate is about 15...
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  • Tata "Nano": The People's Car
    compared to the motorcycles and scooters that apparently used by the middle class population. The research capability of knowing what people needs for the mode of transportation but still at a reasonable cost. Tata Nano addressed the quality issue by simply asking what does customer want in a car...
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  • NANO
     CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the...
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  • Tata nano
    . Tata Nano is a dream come true for an average Indian. Now the medium class people can also have and enjoy the ride of four wheeler. The car has achieved its low price by minimizing cost on unnecessary ‘luxuries’, the basic Nano comes without front and rear fog lights, without a heater or air...
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  • Marketing Strategies
    people will be affordable especially lower income families and students. Beside that we will convince current purchasers that we will give the potential customer to enjoying the good experience with Tata Nano by give try to drive the Tata Nano before buying the car. And also will provide them...
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  • Kathak
    dealers ready to clear inventories at reduced prices. January 10, 2008, 10:24 am Tata Nano: The World’s Cheapest Car By RICHARD S. CHANG Ratan Tata, chairman of Tata Motors, displaying the Nano in New Delhi on Thursday. (Photo by Money Sharma/European Pressphoto Association) Video Tata...
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  • Nano
    CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the...
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