Tata Nano The People S Car Case Essays and Term Papers

  • Technological Factors Affecting Tata Nano

    | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In...

    2141 Words | 7 Pages

  • More About the Case

    ISBN - 978-93-81583-46-3  A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1, Anju Arora2 1 Director, 2Assistant Professor 1 S.D. Institute of Professional Studies, Muzaffarnagar 2 S. D. College of Management Studies, Muzaffarnagar 1 kgarora@rediffmail.com, 2anjubathlaarora@gmail...

    3298 Words | 10 Pages

  • Nano Strategy

    Positioning, Targeting: A case of Tata Nano in India Targeting and positioning strategy of Tata Nano and recommendations for the company are given. : According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the...

    935 Words | 3 Pages

  • Nano case study

    ISBN - 978-93-81583-46-3 A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1, Anju Arora2 1Director, 2Assistant Professor 1S.D. Institute of Professional Studies, Muzaffarnagar 2S. D. College of Management Studies...

    3081 Words | 14 Pages

  • POSITIONING IS INEVITABLE A CASE STUDY

     POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies, University of Kashmir, South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal...

    5949 Words | 18 Pages

  • Positioning TATA Nano

    pOS Positioning the Tata Nano Introduction “A TATA company shall be committed to good corporate citizenship, not only in the compliance of all relevant laws and regulations but also by actively assisting in the improvement of quality of life of the people in the communities in which...

    1755 Words | 5 Pages

  • The Tata Nano

    and Society Advance Access published August 24, 2010 Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009 The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions Peter Wells Cardiff Business School, Cardiff University...

    10063 Words | 28 Pages

  • Tata Nano Marketing Plan

    TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city...

    3934 Words | 12 Pages

  • Nano Tata

    The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched...

    1323 Words | 4 Pages

  • Tata Nano

    Tata's global operations Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two struggling iconic British...

    2069 Words | 6 Pages

  • Tata Motors Case Study Analysis

    reasons for Tata Motors to enter the global ultra-low car market 3 2.1. Future requirements in regard to global automobile industry 3 2.2. Demand and production of ULCCs 3 3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3 3.1. Core competencies of Tata Motors...

    3189 Words | 10 Pages

  • International Business

    THE NIGERIAN CAR INDUSTRY 11 COMPETITION 12 ENTRY STRATEGY, POSITIONING, PROMOTION AND LOCATION 13 PRICE, SUPPLY CHAIN AND DISTRIBUTION 15 CONCLUSIONS AND RECOMMENDATIONS. 16 ABSTRACT This is a strict review on Tata Motors and some...

    4677 Words | 12 Pages

  • NANO

     CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the world...

    3093 Words | 12 Pages

  • Tata "Nano": The People's Car

    Comparative Issues on International Management TataNano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the...

    2046 Words | 7 Pages

  • Nano

    CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the world...

    3279 Words | 17 Pages

  • Tata Nano Business Plan

    *EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and...

    4517 Words | 13 Pages

  • Tata Nano

    • EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around USD 2000; it is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car “which is affordable by...

    5844 Words | 15 Pages

  • Nano

    1. TATA NANO 11-OCT-2012 A Case Study Analysis BY SADAT FARUQUE 2. Tata Nano - People‘s CarFollowing Indias growing openness, the arrival of new andexisting models, easy availability of finance at relatively low rateof interest and price discounts offered by the dealers andmanufacturers all have stirred...

    586 Words | 2 Pages

  • Tata nano

    according to Smith (1956, p. 5), a firm tries 'bending the will of demand to the will of supply.' That is, distinguishing or differentiating some aspect(s) of its marketing mix from those of competitors, in a mass market or large segment, where customer preferences are relatively homogeneous (or heterogeneity...

    9691 Words | 35 Pages

  • Tata Nano: the People's Car

    ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors India’s larg , s, gest automob company by sales lau bile unched the world’s cheap pest car, the Tata Nano i India price at $2500 (see...

    12270 Words | 38 Pages