BACHELOR OF ENGINEERING
A330: PRODUCT DEVELOPMENT AND STRATEGIES
LECTURER: Mr. J. Mateo
Student Name/ID: Sony Surendran 09093103
PRODUCT DEVELOPMENT AND STRATEGICS
Course work 1
Consider any consumer product that you think needs improvemen...
The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-si...
REV: JUNE 3, 2010
KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI
Tat Nano – The Peopl Car ta o e le’s r
dia k big. Ind must think small to stay b — Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors India’s larg , s, gest automob company by sales lau bile unched...
This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary informa...
CASE STUDY ON TATA NANO
TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR
The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$...
ysiA Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness
Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846)
Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to...
1. What could be the main reasons for Tata Motors to enter the global ultra-low-cost car market?
Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a...
Tata motors are the largest Indian Automobile company which had revenue of $7.2 billion in 2006-2007. Established in 1945 it’s a household name in Indian market. The brand name and trust associated with this name is unparallel.
Some of the facts relevant to the company:
Leader in commercial...
1.0 EXECUTIVE SUMMARY
Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a...
Tata Nano - Wikipedia, the free encyclopedia
From Wikipedia, the free encyclopedia
The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 26.00km/l o...
*EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius...
IILM Institute for Higher Education
School of Business
Project on NANO
Discussion with decision maker Interviews with experts Secondary data analysis
As our project is on Tata Nano and we were not able to make our approach to...
The Tata Nano Marketing Plan Strategies
Hao Yang (Vince) ID 0558603
Kwantip Khammuang (Kwan) ID 0558633
Narisa Keyuraphan (Beau) ID 0558832
Marketing Management (MKT 300)
Instructor: Prof. Hank Pruden
ECONOMIC ANALYSIS OF
1. Company Overview of TATA motors
2. Market Demand
3. Total Sales Estimation
4. Producers Behaviour
5. Cost Structure & Pricing Strategy
1. Company Overview of Tata Motors Ltd.
Tata Motors Limited is India’s largest automobi...
Cambridge Journal of Regions, Economy and Society Advance Access published August 24, 2010
Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009
The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions
This case focuses on the post-purchase behavior of Tata Nano buyers.The case also analyses the problems that arose during its production.
I observed families riding on two wheelers— the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a litt...
We are thankful to IFIM Business School who provided us with the opportunity for carrying out the study.
We would also like to acknowledge my sincere thanks to our faculty Prof. Monica Gupta Under her valuable guidance, constant interest and en...