• More About the Case
    ISBN - 978-93-81583-46-3  A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1, Anju Arora2 1 Director, 2Assistant Professor 1 S.D. Institute of Professional Studies, Muzaffarnagar 2 S. D. College of Management Studies, Muzaffarnagar 1 kgarora@rediffmail.com, 2anjubathlaarora@gmail...
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  • Nano Strategy
    Positioning, Targeting: A case of Tata Nano in India Targeting and positioning strategy of Tata Nano and recommendations for the company are given. : According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the...
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  • Technological Factors Affecting Tata Nano
    | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In...
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  • Nano case study
    ISBN - 978-93-81583-46-3 A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1, Anju Arora2 1Director, 2Assistant Professor 1S.D. Institute of Professional Studies, Muzaffarnagar 2S. D. College of Management Studies...
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  • Tata Nano Marketing Plan
    TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city...
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  • Positioning TATA Nano
    pOS Positioning the Tata Nano Introduction “A TATA company shall be committed to good corporate citizenship, not only in the compliance of all relevant laws and regulations but also by actively assisting in the improvement of quality of life of the people in the communities in which...
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  • The Tata Nano
    and Society Advance Access published August 24, 2010 Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009 The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions Peter Wells Cardiff Business School, Cardiff University...
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  • Nano Tata
    The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched...
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  • Tata Motors Case Study Analysis
    reasons for Tata Motors to enter the global ultra-low car market 3 2.1. Future requirements in regard to global automobile industry 3 2.2. Demand and production of ULCCs 3 3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3 3.1. Core competencies of Tata Motors...
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  • Tata Nano
    Tata's global operations Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two struggling iconic British...
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  • Tata Nano
    • EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around USD 2000; it is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car “which is affordable by...
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  • NANO
     CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the world...
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  • Nano
    CASE STUDY ON NANO PROJECT ONE LAKH CAR PROJECT: Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the world...
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  • Nano
    1. TATA NANO 11-OCT-2012 A Case Study Analysis BY SADAT FARUQUE 2. Tata Nano - People‘s CarFollowing Indias growing openness, the arrival of new andexisting models, easy availability of finance at relatively low rateof interest and price discounts offered by the dealers andmanufacturers all have stirred...
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  • Tata Nano Business Plan
    *EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and...
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  • International Business
    THE NIGERIAN CAR INDUSTRY 11 COMPETITION 12 ENTRY STRATEGY, POSITIONING, PROMOTION AND LOCATION 13 PRICE, SUPPLY CHAIN AND DISTRIBUTION 15 CONCLUSIONS AND RECOMMENDATIONS. 16 ABSTRACT This is a strict review on Tata Motors and some...
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  • Tata "Nano": The People's Car
    Comparative Issues on International Management TataNano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the...
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  • Tata Nano
    Tata Nano Throughout this course we have learned about strategies and about how a firm should go about to form the strategies in the best ways to be prepared for changes that the world is experiencing; for example changes in ICT. Tata Motors made a renewal strategy in the automobile market with the...
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  • Nanoi
    BUSINESS PLAN TATA Nano Ermek Akhanov Rizwan Ghaffar Ioannis Papathanasiou Najam-Ul-Islam Muhammad Luis Salazar Ibanez Hermann Tsobgni Zebaze 2009 Contents EXECUTIVE SUMMARY ...............................................................................................................
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  • Executive Summary of Tata Nano
    1 TATA Nano EXECUTIVE SUMMARY TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited, the largest automobile company in India. Its chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is scheduled...
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