"Tata Nano The People S Car Case" Essays and Research Papers

  • Tata Nano The People S Car Case

    International Management TataNano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India's "People's Car" will be a "safe, affordable...

    Automobile industry in India, Pantnagar, Robert Bosch GmbH 2046  Words | 7  Pages

  • Presentation on Tata Nano Car

    Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the...

    Automobile, Automobile industry in India, Automotive industry 1656  Words | 5  Pages

  • Tata NANO Case Study

    Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes, scooters, and things of that sort. A subdivision of the market can separate the car segment...

    Automobile, Automobile industry in India, Lists of automobiles 761  Words | 2  Pages

  • Tata Nano Case Study

    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing...

    Internal combustion engine, Maruti 800, Pantnagar 1412  Words | 5  Pages

  • Tata Nano

     Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd., Korea’s second- Largest truck manufacturer, and became the first Indian company to be listed on New York Stock Exchange. The next year, it acquired...

    Automobile, Automotive industry, Marketing 2217  Words | 9  Pages

  • Tata Nano Case Analysis

    Tata Nano Case Analysis Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it...

    Automobile, Automobile industry in India, Marketing 2300  Words | 7  Pages

  • Nano Tata

    SYNOPSIS The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched the Nano, on January 10, 2008, at  the 9th Auto  Expo in Pragati Maidan,  an exhibition center in  New Delhi, India. The case  asks  students to  take  the position  of  Ravi Kant, ...

    Robert Bosch GmbH, Singur, Tata Motors 1323  Words | 4  Pages

  • Tata Motors Case Study Tata Nano

    reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant, 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors...

    Indonesia, Land Rover, Pantnagar 1887  Words | 6  Pages

  • Positioning the Tata Nano – Case Memo

    the Tata NanoCase Memo Introduction: Tata Motors Limited (TML), a part of Tata group, a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the case to bring...

    Companies based in Mumbai, Marketing, Pantnagar 1275  Words | 4  Pages

  • The Tata Nano Case

    To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currently...

    Automobile, Developed country, Developing country 1027  Words | 4  Pages

  • Technological Factors Affecting Tata Nano

    No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the...

    Automobile industry in India, I.DE.A Institute, Pantnagar 2141  Words | 7  Pages

  • Tata Nano in India

    Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - , a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First, the goal of the Tata Nano was to be the smallest in order to be maneuverable, as the streets in India were extremely small and unsafe. At the same time, the Tata Nano had to be the most affordable car in India, at...

    Automobile, Automobile industry in India, Maruti 800 2063  Words | 5  Pages

  • Mba- Cim - Tata Nano Case Study

    Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap carNano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with...

    Automobile, Automotive industry, Fiat 1884  Words | 6  Pages

  • Tata Motors Hbr Case - Profitability of the Nano

    Memorandum To Chairman, Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible, the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question, the company must consider canceling the project, or focus on areas where Tata can influence the industry...

    Automotive industry, Cost, Ford Motor Company 1161  Words | 5  Pages

  • CASE ANALYSIS POSITIONING THE TATA NANO A

    MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest, most fuel efficient and the most affordable car. Nano with its prices between Rs. 1 Lakh to...

    Automobile, Automobile industry in India, Maruti 800 724  Words | 4  Pages

  • Tata Nano the World's Cheapest Car from India

    Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults, built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10, 2008, in New Delhi, India by TATA’s Managing director RATHAN TATA. The Nano...

    Automobile, Compact car, Internal combustion engine 1149  Words | 4  Pages

  • Tata Nano Market-Entry Report

    Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable for more people than regular...

    2000s automobiles, Automobile, Netherlands 2003  Words | 6  Pages

  • Tata Nano

    Introduction Of NANO In Auto Sector “Great things come in small packages” and so is NANO, peoples car. Mr. Ratan Tata envisioned that every Indian must own a four wheeler, most affordable car with all basic facilities in any other expensive car. And today the most awaited car is a part of the ever growing automobile sector. Ratan Tata, the Chairman of Tata Motors, began development of the world's cheapest production car in 2003, inspired by the number of Indian families with two-wheeled rather...

    Automobile, Automotive industry, Fiat 2467  Words | 6  Pages

  • tata nano

    World’s Cheapest Car Dies. A New Nano is Born   Tatas plan to make the car aspirational with 5 distinct variants   KETAN THAKKAR, MUMBAI  Tata Motors has invested more than $1 billion in the Nano project and the point at which it will start getting a return seems to be receding. In the past 4 years, Tata has sold 242,431 Nanos, less than the 250,000 annual number it was looking to achieve at the time of the 2009 launch. Ratan Tata’s dream, in which families precariously perched on a scooter...

    Automobile, Electric vehicles, Kei cars 1533  Words | 5  Pages

  • Tata Nano Expands to Indonesia

    Indonesia has become a new emerging prosperous car market in the world. According to The Economist (2012), Indonesia's market is even increasing more rapidly than Chinese and its sales boosted approximate 900, 000 new vehicles from 2010 to 2011, by 17%. What is more, the sales volume of Indonesians automobile had overtaken Thailand in 2011, now the largest market in south-east Asian nations (The Economist, 2012). For 2012 first half year’s sales, ‘Car sales rose to 534,876 units in the first six months...

    Automobile, Automotive industry, Indonesia 1855  Words | 7  Pages

  • Tata Nano

    recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient, smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics, by promising to improve the quality of life of its consumers. However, they were not the market leaders for the passenger vehicles with a market share of 16,45% against 46,07% for their competitor’s car, the Maruti Suzuki...

    Automobile, Automobile industry in India, Maruti 800 1122  Words | 3  Pages

  • Tata Nano

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata...

    Automobile industry in India, Maruti 800, Pantnagar 950  Words | 4  Pages

  • Nano Case Study

    The case focuses on positioning a new brand, the Tata Nano. The car has been widely publicized as the world's cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target, the huge emerging middle class of Indian consumers, and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009...

    Maruti 800, Pantnagar, Robert Bosch GmbH 1131  Words | 3  Pages

  • Tata’s Nano: a Small Car with Large Consumer Surplus

    Overview: Tata Motors, set up in 1945 to manufacture locomotives, is India’s largest automobile company. It launched Nano in Mumbai on March 23rd 2009. TATA NANO received huge response during its launch from people who dreamt of owning a four wheeler who could hitherto afford a motorcycle. The number of bookings registered during the prescribed period of 17 days from April 9th 2009 to April 25th 2009 more than doubled the initial production capacity. It was poised to revolutionize the face of...

    Consumer theory, Economics, Indifference curve 1327  Words | 4  Pages

  • Marketing Plan for the Tata Nano

    Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009. This nickname is due to the Nano's price point, near 100,000 (one lakh rupees). Tata Motor Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is...

    Automobile, Bajaj Auto, Internal combustion engine 1628  Words | 5  Pages

  • Tata Nano – a Study on Business Challenges in India

    TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh (Rs.100,000 – roughly USD2500) was too tempting for millions...

    Automobile, Kolkata, Maruti 800 1819  Words | 5  Pages

  • Stp of Tata Nano

    expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited, the largest automobile company in India. Its chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is manufactured totally in India. Its assembled in its two factories atPantnagar and at Uttarakhand and also have a mother plant at Sanand Gujarat. What makes Nano so cheap? It has small and...

    Automobile, Automobile industry in India, Lists of automobiles 2005  Words | 6  Pages

  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

    Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing...

    Automobile, Market segmentation, Marketing 1027  Words | 4  Pages

  • Tata Nano Innovation-Description

    INTRODUCTION This report will describe briefly about the company, Tata motors and their sustainable innovative result, the world’s cheapest car Nano. (Tata motors, 2013) Tata Motors being the largest Indian automobile manufacturer, had revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact, midsize car and utility vehicle segments. They are also among the world’s top manufacturers...

    Automobile, Creativity, Innovation 1850  Words | 5  Pages

  • Tata Nano

    of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a...

    Compressed air car, Electric vehicles, Fiat 1667  Words | 7  Pages

  • Marketing Strategy of Tata Nano

    Introduction About the TATA MOTORS Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa...

    Automobile, Fiat, Maruti 800 680  Words | 4  Pages

  • report on tata nano

     TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and...

    Automobile, Automotive industry, Diesel engine 825  Words | 4  Pages

  • Tata Nano: international market selection with the world’s cheapest car

    auto markets in these countries will be the fast-growing small car segment. The increasing disposable income of the middle-class population is the key driver of small car markets in developing nations. However, in developed regions like the US and western Europe, stringent environmental standards are increasing the need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300,000 people in 85 countries and is India’s largest conglomerate company,...

    Automobile, Automotive industry, Ford Motor Company 1019  Words | 3  Pages

  • Tata Case

    TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September, 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy, given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly delay the Nano launch hinder meeting...

    Costs, Price, Revenue 1042  Words | 4  Pages

  • proposal of tata nano

    Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers...

    Automobile, Automobile industry in India, Bajaj Auto 753  Words | 4  Pages

  • Tata Motors

    Dao Tran MGMT405 12:30-1:45 Dr Yan Case #3 Tata Motors 1. What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India? The idea of Nano–The People’s Car was inspired by the middle class Indians who bought and transported their entire families on scooters. To most middle class families in India owing a car is a far cry. Rattan Tata, Tata Motor’s Chairman said that the tiny car is aimed at keeping the families of India’s growing middle class from having to travel...

    Automobile industry in India, Automotive industry, Developing country 2324  Words | 7  Pages

  • Case Study on Worldclase Manufacturing

    World Class Manufacturing Assignment: Please find below two case studies. Please form teams of 4-5 students. Analyze the cases and develop strategies to become world class. Please submit your report in written form. Last date for submission: 10th March Case - 1 Manufacture of World Cheapest Car: TATA NANO M/s Tata Motors launched the world cheapest car in March, 2009. The car was developed totally indigenously by M/s. Tata motors. The organization made all efforts to ensure a highly efficient...

    Girish Wagh, Maruti 800, Pantnagar 1128  Words | 4  Pages

  • Questionnaire on Tata Nano

    Questionnaire Dear respondents, I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50...

    Automobile industry in India, Maruti 800, Robert Bosch GmbH 313  Words | 4  Pages

  • Tata Nano: the People's Car

    TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors India’s larg , s, gest automob company by sales lau bile unched the world’s cheap pest car, the Tata Nano i India price at $2500 (see Exhibit 1 for a pict in ed ture of the N Nano). Throu ugh this laun nch, the comp pany realized Tata Group Chairman R d Ratan Tata’s v vision of mak king a “peop ple’s car” - a safe, affordab car which was within...

    Automobile, Automobile industry in India, Maruti 800 12270  Words | 38  Pages

  • Tata Motor

    Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased...

    Automobile, Automotive industry, Fiat 1142  Words | 4  Pages

  • Tata Nano Case Analysis

    Introduction: The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-size car and mini-truck. In May 2008, the Tata group acquired Ford Motor’s British based automotive icons Jaguar and Land Rover. Lack of safer, comfortable and spacious means of transportation and poor quality...

    Automobile, Automotive industry, Ford Motor Company 3810  Words | 10  Pages

  • Tata Nano Case Study

    Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter...

    Automotive industry, Ford Motor Company, Jaguar Cars 4376  Words | 14  Pages

  • Entry Mode for Tata Nano in Hungary

    Cultural Environment Entry mode The number of passenger car in Hungary is 305 per 1000 people according to the European Automobile manufacturers association. The estimated car sales in Hungary is 3 Million and from the sales figures it would take 60 years for all cars in Hungary to be exchanged for a new one. As per PWC report it shows that majority of Car dealers in Hungary are Family businesses that are usually associated with 1 national distributor. The...

    2000s automobiles, Automobile, Diesel engine 1496  Words | 6  Pages

  • Ratan Tata

    RATAN TATA INTRODUCTION Ratan Tata is the chairman of the Tata Group, India's largest corporation. He is the latest in a long line of Tatas to head the family-owned company.Born into an old Parsi family of Bombay, in December 28th 1937. He received a Bachelor‟s degree in architecture from America‟s Cornell University in 1962.He returned to India and joined the Tata Group.Tata is single and leads a modest lifestyle in his bachelor apartment. The US-educated bachelor lives alone with his two German...

    Automobile industry in India, Brand, Mumbai 2198  Words | 7  Pages

  • Harmer Miller Case

    Assignment 15 CLOSING CASE ONE Tata’s Nano $2,500 Car 1. How can cultural and political issues affect Tata Motor’s Nano car? Tata Motor’s company will face many political and cultural issues if the company outsources the assembly of its cars. When one company starts assembling one product in another country, the company has to adapt the rule and regulation of that country. Cultural business challenges include differences in languages, cultural interest, religions, social attitude, and political...

    Customer, Customer service, Outsourcing 952  Words | 3  Pages

  • Tata Nano Summary

    Summary About Tata Nano: - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur, West Bengal from 2007 - Lead by Girish Wagh (General Manager, Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components...

    Automobile industry in India, Automotive industry, Brand 872  Words | 4  Pages

  • Tata nano

    mix'" (34). Smith’s “differentiation and segmentation strategies” "In product differentiation, according to Smith (1956, p. 5), a firm tries 'bending the will of demand to the will of supply.' That is, distinguishing or differentiating some aspect(s) of its marketing mix from those of competitors, in a mass market or large segment, where customer preferences are relatively homogeneous (or heterogeneity is ignored, Hunt, 2011, p. 80), in an attempt to shift its aggregate demand curve to the left...

    Automobile industry in India, Marketing, Marketing management 9691  Words | 35  Pages

  • Tata Nano - Strategy, Impact on the Automobile Industry

    Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world. Much of India's low-cost production edge comes from cheap labor and a large part of the low-cost...

    Automobile, Automotive industry, Chevrolet 1100  Words | 3  Pages

  • Case Analysis – Ratan Tata: Leading the Tata Group Into the 21st Century Due: April 16th, 2011

    Case Analysis – Ratan Tata: Leading the Tata Group into the 21st Century Due: April 16th, 2011 In this essay I will discuss Tata’s Motor’s Company and Ratan Tata’s leadership approach on leading the Tata group in the 21st century. Ratan Tata faced benefits as well as challenges to streamlining the business and dealing with the companies he had acquired for more than 50 years. There were more trials during his management span however; he was a leader that served as inspiration and a role model...

    Corus Group, Jamshedpur, Management 1302  Words | 4  Pages

  • Tata Group Case Study

    like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success, they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’...

    Developed country, Developing country, Pantnagar 916  Words | 3  Pages

  • Tata Nano

    Tata Nano: Segmentation, Targeting and Positioning Stage 3 and 4 Note Towards partial fulfillment of the requirements of the course Business Research Methods By Group – II, Section – B To Prof. Arvind Sahay Date of Submission – 16th March 2009 Group Members: Shikha Singh Shuvabrata Nandi Mohit Kumar Lohia Raheel Shah Ferzand F K Amar Peluri Introduction: Indian automobile industry and the small car segment in particular was witness to history being created...

    Automobile, Automobile industry in India, Marketing 9231  Words | 42  Pages

  • Tata

    a RATAN NAVAL TATA | | Born | (1937-12-28) 28 December 1937 (age 75) Surat, Bombay Presidency, British India | Residence | Colaba, Mumbai, India | Nationality | Indian | Ethnicity | ...

    Dorabji Tata, Indian businesspeople, Jamsetji Tata 2223  Words | 7  Pages

  • Strategy and Structure of Tata Motors

    mission and goals of Tata Motors, secondly) use SWOT analysis and the Five Forces Model to evaluate how well Tata Motors in strategy formulating and thirdly) evaluate the process of implementing these strategies. Company’s mission and structure Tata Motors is a multinational manufacturing company in Mumbai, India. It has operated firms in the UK, South Korea, Thailand and Spain, moreover, it also has expanded its operations since 1961 to other countries. The Mission of Tata Motors is “best in the...

    Automotive industry, Companies based in Mumbai, Ford Motor Company 1800  Words | 6  Pages

  • Tata Nano

    SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | A case study : Tata Nano – the small wonder | | | By: | Jani Dhruman Maheshkumar (9057)Modi Roshad (9086)Jith Joyson (9019)Muddu Uthappa (9087)Joshi Devansh M. (9079)Deepak Nair (9089)Mayoor Bhandari (9024) | How nano was built 1. Introduction “It started by my spending a lot of time doodling at boring board meetings. Most of us are victims of the environment in which we are and we lose sight of the fact that we have a greater responsibility...

    Automotive industry, Companies based in Mumbai, Girish Wagh 7349  Words | 18  Pages

  • Customer Perception on Tata Nano

    Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera Submitted by Santosh.k Reg no.10KXCMA065 SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN BANGALORE – 560060 SYNOPSIS TITLE “Customer perception towards Nano car 2012” BACK GROUND Commuting by public transport system consumes time .Therefore, to own their own vehicle is the dream of many individuals and households. Purchasing...

    Data collection, Income, Questionnaire 525  Words | 3  Pages

  • Postioning of Tata Nano

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