TATA MOTORS & JLR- THE SUCCESSFUL TURNAROUND The story of IBM was always considered to be the greatest turnaround stories of all times but wait‚ have you heard how an Indian MNC Tata has turned it around for itself through its acquisition and revival of the global luxury brand ‚ Jaguar-Land Rover(JLR). In the past few years‚ Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % (6 months data) when the BSE rose
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RATAN NAVAL TATA Chairman‚ Tata Sons Also known as: India’s ’most eligible bachelor’‚ even at 75. Theatre of Operations: IT‚ Communications‚ Engineering‚ Materials‚ Chemicals‚ Services‚ Consumer Products‚ Energy - all with global footprints Started his career with: Tata Steel‚ on the shop floor Favorite Allies: His German Shepherds Famous Quote: "I don’t believe in taking right decisions. I take decisions and then make them
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Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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low-cost provider approach strategy‚ so they wanted to offer a wide range of products that offered the lowest cost of ownership. - The commercial vehicle sector increased 22% overall from 2011 to 2012. - Tata motors are perfectly positioned to acquire more market share domestically. - Because Tata is a known and popular brand in India‚ and their benefit of being a domestic firm‚ they are easily able to maintain their consumer focused operation style. - Their plans to sell annual maintenance contracts
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7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world’s digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody‚ Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing
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TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO‚ short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary
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India and the Tata Nano Project: A Comparison of Singur with Sanand By Devparna Roy Paper presented at the International Conference on Global Land Grabbing 6-8 April 2011 Organised by the Land Deals Politics Initiative (LDPI) in collaboration with the Journal of Peasant Studies and hosted by the Future Agricultures Consortium at the Institute of Development Studies‚ University of Sussex GUJARAT’S GAIN AND BENGAL’S LOSS? “DEVELOPMENT‚” LAND ACQUISITION IN INDIA AND THE TATA NANO PROJECT:
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CASE STUDY- I TATA CODE OF CONDUCT The fountainhead of the corporate governance of the Tata Power Company is the Tata Code of Conduct. The Company is committed to abide by it‚ in its letter and spirit. And the Company has earned the Tata Brand name by virtue of this commitment. It draws its strength from the five Tata values: Integrity Understanding Excellence Unity Responsibility In Tata parlance they stand for – Integrity We must conduct our business fairly‚ with
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1) The Tata Group has been transformed from a risk averse‚ slow moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 2) The Tata Group had a presence in a wide range of businesses since it’s early days. Later‚ Ratan Tata managed to streamline the Tata Group . What advantages and disadvantages did the group gain through streamlining of business? Do you
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Ratan Tata: Leading the Tata Group into the 21st Century 1. The Tata Group has been transformed from a risk-averse‚ slow-moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. Answer The Tata Group transformation can be greatly attributed to the vision and execution of Ratan Tata. He was greatly responsible for the tremendous transformation because he
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