(10630426)‚ Angela Chan (11080456)‚ Fred Duarte (10796086)‚ Mary Levy (10803928) Prepared for Dr Christine Ebling Due Date: 27th May 2010 CASE REPORT FOR TARONGA ZOO By Anderson Baker Chan Duarte Levy Associates (ABCDL) Contents 1. Taronga’s Zoo’s Strategy 1 1.1 Strategic Approach & Price Position 1 2. Current Analysis of Taronga Zoo’s Market 2 2.1 Willingness to pay 2 2.2 Consumer Behaviour and Current Pricing 2 3. Pricing Decision and Future Pricing Recommendations 4 3
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Executive Summary Taronga Zoo – officially opened on the 7th of October 1916 – has been able to withstand the test of time‚ and today – some ninety years after being established – remains a prime tourist attraction in the heart of Sydney. By remaining open daily from 9am to 5pm (365 days a year‚ even Christmas Day!) the zoo is able to ensure that all zoo goers (including tourists and families) have plenty of time to explore the zoo‚ to take in the amazing scenery and views and even attend
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Question 1 1.1 (1) The cost varience report is a listing of allowable expenses compared with the actual expenses incurred. (2) The actual unit cost is the cost of producing a single products or unit measure of output or service. The budget unit cost is a plan or forecast‚ of a single unit measure of output or service. The conclusion is that the cost of goods and services is more expensive. (3) The cost variable report can assist you to select the right cost by giving you the list of all
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Victor Kelleher’s Taronga and Roland Emmerich’s 2012 reveals to the reader and viewer what could happen if there was a nuclear holocaust or destruction of our environment. We get a clear illustration of man’s reaction in times of devastation. Though both are fictitious we are affected by the chilling possibility of it becoming a reality. The destruction that can result is clearly shown in Taronga where a nuclear holocaust destroys most of the population and circumstances have reduced the majority
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing
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Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com‚ the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing ’tactics ’. Also known as the ’four Ps ’‚ the marketing mix elements are price‚ place
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into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help them achieve these criteria. Marketing aims and
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The Marketing Mix Marketing strategy is integrated with the marketing program‚ or marketing mix. The marketing mix traditionally includes variables such as price‚ product‚ promotion‚ and place. For this reason‚ the marketing mix deals more with implementation‚ and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making
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