Choose an online business and point out its EC activities and mechanism TAOBAO Brief introduction of TAOBAO TAOBAO is an online shopping websites in China. Any product could be sold and bought in this website. For example‚ clothes‚ food‚ insurances and so on. All people can sell or buy through Taobao. EC activities and Mechanism of Taobao EC Mechanism EC Activities Electronic Markets 1. Presence and Discovery‚ Find information Search Engines Shopping Carts 2. Buy‚ Sell
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Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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Business: Taobao online trading platform Strengths: 1. The leading individual trading online platform in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without using traditional retail channels. 3. Connect with a reliable payment method and online trading & paying system (Alipay支付寶) 4. A well-known brand for online trading platform in business field that can attract businesses to join and be the alliance with
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Taobao Online Shopping People describe what markets should do in four Ps: product‚ which means they should design a product that people will be satisfied with; price‚ which means they should set up different price for different products; place‚ which means they should choose a place where people will buy it; and promotion‚ a strategy to promote their products to attract people to buy. Taobao is an online shopping website‚ which is described as Chinese largest online shopping mall. It allows
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TaoBao vs. eBay China Why did eBay succeed in the US but fail in China? What could eBay have done to avoid defeat? Unlike the US‚ China did not have the infrastructure necessary for eBay to enter and operate successfully. Therefore‚ eBay was before its time in China and failed because: * Low internet penetration rate – eBay needs high traffic. * Lacked the norms and laws to support online exchange – trust is a key success factor in internet based businesses‚ and the lack of rules
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Part 2 Introduction Taobao is China’s largest Internet retail website and one-stop platform for shopping‚ socializing and information sharing. It was found by Alibaba Group on May10‚ 2003‚ Taobao (www.taobao.com) is the largest Internet retail Web site in China with 84 percent of the Chinese-domestic online consumer market. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that
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A Comparative Study between eBay and Taobao in Chinese Online Auction Market BSAD 415:66 Electronic Business Prof. G. Trites Jie Yue (Kathy) 200706289 June 10‚ 2008 1 Introduction Being the largest online trading company‚ eBay has launched websites across the world‚ including thirty other countries in addition to its original U.S. website. China‚ with its large online market‚ is one of these countries. In 2003‚ after its cooperation with Eachnet‚ the first C2C online company
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HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
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eliminated. As a new site with holding the idea of localization‚ the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce. Index Terms—Taobao‚ E-commerce‚ successful strategies 1 Taobao’s successful experience is worth emulating by the domestic enterprises. II. ESTABLISHMENT OF TAOBAO I. INTRODUCTION With the rapid development of the Internet‚ Ecommerce attracts more and
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Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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