Swot of Taobao

Topics: Retailing, Economics, Business Pages: 2 (651 words) Published: November 30, 2012
Business: Taobao online trading platform
1. The leading individual trading online platform in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without using traditional retail channels. 3. Connect with a reliable payment method and online trading & paying system (Alipay支付寶) 4. A well-known brand for online trading platform in business field that can attract businesses to join and be the alliance with Taobao. 5. Gather millions of domestic businesses, personal customers, global businesses and global customers (users) to trade and access to a variety of products and services (in a lower price) without constrains of time and distance. 6. Self-help system is promoted to make users have better personal trading place. 7. Strategies like 7-day/30-day Safety Guarantee for Shopping and Shipping/ Shopping Insurance, in Taobao build up customers’ confidence. 8. Rich human resources to have a better development for the business.

1. There are many counterfeit and pirated goods appeared in Taobao as the supervision is poor. It damages the confidence of the buyers who have bought the fake one while the sale of sellers who are selling genuine is also affected. 2. Credit evaluation system is not comprehensive with poor management while sellers can easily delete a bad comment or evaluation from users (or they can pay and hire someone to evaluate positive comments). It provides low reference values for users. 3. Without effective control, Thousands of online advertisement increased causes the falsity of the advertising also increased. 4. The trading models of Taobao are easily being copied. For example, the Group buying nowadays in Hong Kong was originally started in Taobao. 5. Businesses might withdraw from Taobao and to have their own trading and shopping platform/ they will distribute their resources in different online trading platform when they expand to a certain...
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