Research report of Alibaba Group International business Class 2 Zhou Boyang Content 1. Foreword 3 2. Firm’s environmental 3 3. SWOT analysis 5 4. Information of Alibaba 7 5. Alibaba ‘s objectives‚ strategies and performace metrics 9 6. ethical and legal issue 10 7. Research method 10 8. Segmentation 10 9. segment analysis 10 10. Targeting positioning 11 11. Demand analysis 11 12. Differentiation 11 13. market opportunity
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become a fundamental feature in the information age. The network security of online shopping is very important. Therefore‚ in the world there are many shopping sites on the internet such as eBay from America‚ Marktplaats from the Netherlands and Taobao from China. These sites can protect the interests of sellers and buyers. They charge a small registration fee for sellers and the registration fee of buyers is free. Now plenty of frauds exist on the internet. For better protect money and credit card
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Technological: Sina Micro-blogging site is widely considered as one of the biggest online marketing platforms in China and is reportedly a bigger phenomenon than Twitter in the US China has the highest number of internet users globally at 454 million Taobao a multi-branded online shopping mall accounts for 80% of China’s total e-commerce trade Legal Retail outlets in urban areas of China normally open from 09.00 till 18.00‚ trading 7 days a week and 365 days a year including public holidays as
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Management Information System BPMN 6033 The use of social networking sites like Facebook and Twitter have increased dramatically over the past years. Prepared for Dr. Thi Lip Sam NAME: NUR KHAIRIAH MUHAMMAD MATRIC NO: 814827 MASTER OF BUSINESS ADMINISTRATION UNIVERSITI UTARA MALAYSIA ATC/UUM SerembanTable of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc402116437" Abstract PAGEREF _Toc402116437 \h 2 Case Questions PAGEREF _Toc402116438 \h 2Social Media History PAGEREF _Toc402116439
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Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media
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C) SECTION B: PARTICIPATION ON ONLINE PURCHASE SECTION B: PARTICIPATION ON ONLINE PURCHASE B1. How many times have you purchased online before? 1 2 3 and above B2. Please select the website(s) you use to purchase online. Taobao Amazon Lazada Zalora Others: _______________ B3. Please indicate on a scale of 1= Strongly disagree to 5= Strongly agree your degree of agreement or
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common core technologies used by Alibaba’s subsidiaries‚ but a decentralized technology strategy has expedited the process for the Group to become the China’s e-commerce market leader. In addition‚ product diversification strategy from Alibaba.com to Taobao‚ Tmall‚ Etao‚ Aliyun‚ China! Yahoo‚ Alipay‚ Ali-Advance‚ Alisoft and Alimama has expanded the channels offering‚ improve company
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has become evident in 2010 as 50% of the targeted age group (20-40) for this industry were online users‚ Decathlon had no clear strategy on how to utilize social media while maintaining its customer focus. Its first mistake was launching a store on Taobao making it difficult to target its specific customer groups in such an overcrowded shopping portal environment where a user’s mentality is to shop and leave. Its next mistake was investing into BBS marketing (8264.com) which was unsuccessful (only
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Trident University International BUS 401/Module 1 Case Assignment While many companies have successfully forayed into Asian markets‚ such as China and Korea‚ eBay has had a tough go of it. There are a number of reasons for this. First‚ eBay crashed in China when the decision was made to move operation say-so from China to California. EBay also underestimated the strong ties that Asians felt toward the online auction media already in place. In addition‚ eBay failed to understand the political
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Jack Ma‚ An Internet God Father When it comes to China-based e-commerce‚ when we refer to the online-shopping‚ we have to mention the person‚ Jack Ma‚ China’s internet godfather. Jack Ma was born in the city of Hangzhou‚ Zhejiang Province‚ China. He was regarded as a silly guy in his childhood‚ and his mind became blank when he confronted three questions at the same time. He was bad at math but good at English‚ interestingly; his favor for English was because his father felt helpless when he
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