[pic] Appropriate Entry Modes for the Taj Hotel Resorts and Palaces in the Singapore and Indonesia Compiled By Tutor Rahul Mahajan MAH10496286 Introduction The project is based
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A Project Report On: EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION (With special reference to TAJ HOTEL CHANDIGARH) Interim report SUBMITTED BY: DIVYA SHARMA Roll no. Under the guidance of: SANDEEP MAKROO SALES MANAGER TAJ HOTEL CHANDIGARH ARMY INTITUTE OF MANAGEMENT AND TECHNOLO DECLARATION I‚ Ms. DIVYA SHARMA do hereby declare that the project report titled “EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION” is a genuine research
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Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an
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The Indian Hotels Company Limited Analyst Meet Results for the Half Year ended September 30‚ 2012 November 6‚ 2012 1 Disclaimer These presentations contain forward-looking statements within the meaning of applicable securities laws. Similarly‚ statements that describe our business strategy‚ outlook‚ objectives‚ plans‚ intentions or goals also are forward-looking statements Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other
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STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could occupy
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CRM onTaj Hotel (Digital Marketing) BY :- AYush Khandelwal About Taj Hotel • The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palace sand are recognize dasone of Asia’s largest and fines Hotel Company. • Mr.Jamsetji.N.Tata was the founder and opened first hotel The Taj Mahal Palace Hotel‚ Bombay in1903. • Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an additional 15 international
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Dennis Nickson (2007) Taj-style customer centricity include: 1) A values-driven recruitment system that emphasizes integrity and duty over talent and skills 2) Training of customer ambassadors who serve the guest first and the company second 3) A recognition-as-reward system that values well-earned plaudits--from customers‚ colleagues‚ and immediate supervisors—over money and advancement. Figure 3 Source : Deshpande and Raina (2011)‚ The Ordinary Heroes of the Taj‚ Harvard Business Review
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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Heroes Of the Taj How an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests by Rohit Deshpandé and Anjali Raina PhotograPhy: getty Images AbOve employees and guests of the taj mumbai hotel are rescued as fire engulfs the top floor on November 26‚ 2008. On nOvember 26‚ 2008‚ Harish Manwani‚ chairman‚ and Nitin Paranjpe‚ CEO‚ of Hindustan Unilever hosted a dinner at the Taj Mahal Palace hotel in Mumbai (Taj Mumbai‚ for short)
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TAJ & GINGER: A SERVICESCAPE FACE OFF A Brief Background TAJ Incorporated in 1902‚ IHCL is promoted by the Tata Group. It has long standing operations spanning over 100 years and operates the largest hotel chain in South Asia. It is headed by Mr. Ratan Tata‚ Chairman. Mr. Raymond Bickson‚ the Managing Director takes care of the day-today affairs of the company. They are assisted by a team of experienced professionals heading various functions. The company and its subsidiaries and associates
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