philosophy that the pub‚ bar and tavern industry uses to analyse the needs of their customers and then create decisions to satisfy those needs”. Building brand loyalty is the key to the success of the marketing concept. The components of the marketing mix- product‚ promotion‚ place and price will provide a starting point to create requirements in developing appropriate marketing strategies for the industry (Jaray 2006‚ p.1) Market segmentation has specific expectations and bar‚ pub and tavern operators
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Morrison‚ the CFO of Sunshine Juice Company‚ is scavenging for a perfect pricing strategy for its orange juice; however‚ this is not the company’s only problem. It is vital for Sunshine to define its target market before developing its marketing strategy‚ including the pricing strategy of the product. In the following analysis‚ we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry‚ Sunshine‚ and its
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Nhi Huynh Professor John Voyer Due Date 09/18/2014 External Analysis Assignment Jamba Juice (JJ) was founded by Kirk Perron in 1990. It is now a chain of smoothie restaurants with over ten thousands stores in the United States. According to the PESTEL analysis technique‚ Political plays an important role of a business life. Nowadays‚ with the economy regression‚ Government has been tight up the budget of spending and got more taxation project to people. Tax is increasing
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How to boost tourism in Singapore? (Taking into consideration of hotel and food & beverage) table of contents 1. Introduction 2. Singapore Tourism Board (STB) 3. Overview of the trend of Singapore’s tourism 4. The impacts of tourism in Singapore perspective 5. Current situation of Singapore tourism 6. Strategic response for the situation 7. Conclusion 8. References | Introduction Tourism is known as a tertiary industry because it deals mainly with the provision of services
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Mr. Lemuel Ritchie Cervantes BSTM BAR TOOLS AND EQUIPMENTS Cocktail or Traditional Shaker- A metal shaker with a tight-fitting top covering a strainer which fits onto a bar tin. Cocktail shakers are available in many stylish designs and are perfect for use in the home bar. Boston Shaker- This shaker serves a dual purpose because it is comprised of a 16 ounce mixing glass and a larger‚ flat-bottomed bar tin. The glass can be used alone for stirring drinks over ice and
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analysis 7 SWOT analysis 9 Recommendation 11 Appendix-1 Introduction Mr. Juicy already a key juice producer and distributor in Hong Kong‚ dominating over 65% market share in Hong Kong. It offers wide range of juice including orange‚ grape‚ blackcurrant ‚apple‚ pink grapefruit and mango. It is owned by AS Watson‚ a wholly owned subsidiary of Hutchison Whampoa Limited. In the world’s fastest grow¬ing economy are beginning to demand a brand-name product like us when they order juice for the
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Juice Concentrate Industry Juice is a liquid that is naturally contained in fruit and vegetables. It is commonly consumed as a beverage or used as an ingredient or flavouring in foods. Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example‚ orange juice is the liquid extract of the fruit of the orange tree‚ and tomato juice is the liquid that results from pressing the fruit of the tomato plant. Common methods for
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How fruit juice went from health food to junk food For decades fruit juice has been seen as a healthy option. Then this week a primary school banned it after claims that it’s as bad for you as Coca-Cola. But how big a health risk does it pose? ’Fruit juice isn’t the same as intact fruit and it has as much sugar as many classical sugar drinks‚’ says medical researcher Susan Jebb. Photograph: Deborah Pendell/Getty Images/Flickr Open This week‚ it looked as if fruit juice might finally lose its
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Garnish: 50ml Rum 100ml Orange Juice BUILD Fill the highball glass with ice. Add all the ingredients. Garnish with slice of orange. Highball Glass Slice of Orange DAIQUIRI Ingredients: 45ml 20ml 5ml Procedures: SHAKE Pour ingredients into a cocktail shaker with ice. Shake well and strain into a cocktail glass. Garnish with slice of lime on the rim. Cocktail Glass Slice of Lime Glass: Garnish: White Rum Calamansi/Lemon Juice Simple/Gomme Syrup DARK N’ STORMY
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research was a restaurant and bar in Antioch‚ Illinois. This bar was called‚ “The Dirty Rooster‚” Jon Taffer was in charge of turning around this restaurant. Jon Taffer is the owner and chairman of a bar/nightclub consulting firm called Taffer Dynamics‚ Inc. Taffer is a bar and nightclub owner who has started‚ turned around‚ or owned over 800 businesses in his career that spans over three decades. The restaurant/bar that Taffer is rescuing on this certain episode of the show “Bar Rescue” is appealing to
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