Problem Statement: Camar Automotive Hoist (CAH) produces top quality automotive hoists. The company is currently faced with making a critical decision which may significantly effect its future operations and long term competitiveness. The president‚ Mark Camar has just received a proposal about the option to enter into the European market‚ prepared by the Camar marketing manager. Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level. Issues:
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Camar Automotive Hoist Executive Summary Introduction: With the advent of the Free Trade Agreement in 1989‚ the duties on hoists between the two countries were phased out over a 10-year period; by 1999 exports and imports of hoists were duty-free. Camar Automotive Hoist (CAH) manufactured surface automotive hoists‚ a product used by garages‚ service stations‚ and other repair shops to lift cars for servicing. In 1999‚ CAH had sold 1‚054 hoists and had sales of $9‚708‚000 about 60 percent of sale
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The licensing contract is only three years‚ the Bar Maisse is not famous‚ and the sales is difficult to be estimated‚ therefore‚ we suspect if licensing could meet the expectation of rapid growth. The cost of licensing is lower in comparison to joint venture and direct investment‚ but the royalty is only 5% of gross sales. The growth of CAH might not be significant. Besides‚ CAH will have no control of operation and reputation if they choose ¡§licensing¡¨ option. Joint venture might be
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– Jolson Automotive Hoist Problem: How should Jolson Automotive increase its sales. Alternatives: 1. Do nothing. 2. Get U.S. Wholesalers to “push” the Jolson Lift and establish NY sales office. 3. Enter into a licensing option with French firm Bar Maisse. 4. Enter into a joint venture with Bar Maisse. 5. Directly invest in the German market without the help of Bar Maisse. Recommendation: Alt. 1 (Do nothing) --- REJECT: Mark Jolson wants to expand‚ he just doesn’t know where. Alt
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Executive Summary Camar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European Union markets. Our suggestion
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where CAH would establish a manufacturing facility and set up a management group to market the lift. Analysis of each of the alternatives: *Within in the United States competition was intense with a total of sixteen companies competing in the automotive lift market in North America. The industry was dominated by two large U.S. firms‚ AHV Lifts and Berne Manufacturing who together held approximately 60% of the market. * Licensing option: While the licensing option would allow CAH to sell its existing
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SWOT Analysis Strengths The main strength of the Geely Automotive Holdings‚ Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess‚ Lumpkin‚ and Eisner‚ 2010). These schools allow them to make improvements pertaining to
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z Automotive Suppliers - World Market Analysis – 2014-2019 Trends – Corporate Strategies Report code: 3XMTR04 Analyst: Kathryn MCFARLAND Publication date: February 2014 Global Markets And Competition The 5 phases of Xerfi Global’s Global Markets And Competition reports Identification of the playing field At Xerfi Global‚ we believe that international classifications are not the only valid definition of a market. It is the companies that make the sector and not vice-versa. During our first
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Automotive design Automotive design is a complicated discipline. Although primarily concerned with the appearance of a vehicle‚ it is governed by various factors including security‚ safety and engineering - all of which have their own set of specialists. This means that as well as designing to very high standards‚ automotive designers must have excellent teamworking and communication skills‚ say Chris Clements and Dr Samantha Porter. Automotive design encompasses almost every aspect of a vehicle’s
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mainly focusing on fuel whether it is gas‚ electric‚ ethanol‚ or vegetables. Cars are being accommodated for the every day soccer mom or the younger speed craving youth driving America today‚ there may be a category for a mid-life crisis in there. Automotive engineers design‚ test and develop vehicles or components from concept stage all the way to the production and are involved in improving the Automobile in response to customer feedback once on the market. Specializing in areas like aerodynamics
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