View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10 3-4 Competition 10 3-5 SWOT Analysis
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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Economic 1. as The Economic Times let us know last year‚ Subway was looking to open 1000 unit franchises in India by 2015 [ET‚ May 1‚ 2012. Web.]. If the managements are looking for an expansion‚ there is certainly room for developing your business! SUBWAY® Eat Fresh Live Green The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. The brand strives to conduct business in a way that creates profit for franchisees
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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History 2.3 Products and services 3 4 5 3.0 SWOT diagram 6 4.0 Strengths Weaknesses Opportunities Threats 7-8 9-10 11 12 5.0 Conclusion 13 References 14 1.0 Executive Summary For this assignment‚ I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that‚ this will also explain the SWOT analysis for Subway which includes strengths‚ weaknesses‚ opportunities and
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Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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Subway Restaurant Overview Our organisational analysis focuses on Subway Corporation‚ a submarine sandwich Franchise which is the fastest growing fast food franchise in the world. The Subway headquarters is registered and operates in Connecticut USA. In 1965 Subway a private company owned by Fred Deluca set a goal of having 32 stores in 10 years. With only16 submarine sandwich shops operating in 1974‚ Mr. Delica realized that his goals were unachievable and decided to Franchise his stores
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Why Franchise. Franchising has attracted some 34‚000 people in the UK to invest in their future in self employment. Here are 15 reasons why franchises offer an attractive business opportunity. 1. Established brand value. Prior to launching a franchise‚ the franchisor has developed and established attractive and meaningful branding for the operation‚ and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchisee network
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Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor ’s Associates‚ Inc. Subway is one of the fastest growing franchises in the world with 40‚229 restaurants in 102 countries and territories as of 11 September 2013.[1] It is the largest single-brand restaurant chain and the largest restaurant operator globally.[3][4][5] Subway ’s main operations office is in Milford‚ Connecticut; five regional centers
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Case analysis of Subway Sandwich Introduction: In the summer of 1965‚ Subway began its humble start in the quick service restaurant industry (QSR) in Bridgeport Conn. Fred Deluca was a young man looking for a way to pay for school‚ and Dr. Peter Buck was a man willing to write a one thousand dollar check that started the original Subway Sandwich shop. Today that one-thousand dollar investment is worth 5.7 billion worldwide sales‚ and over 21‚000 shops‚ in 75 countries‚ which makes Subway the
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