continuous‚ systematic search for new product opportunities. It involves delineating sources of new ideas and methods for generating them. Methods for generating ideas include brainstorming (small-group sessions which stimulate a wide range of ideas)‚ analysis of existing products‚ and surveys. Many marketing analysts suggest that an open perspective is essential: the ideas of different people should be sought; a large number of ideas should be generated; and ideas should not be criticized‚ no matter how
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Final Report SONY BRAVIA Group 1: 13PGPIM – 01 Aasima Azra Akbar Mirza 13PGPIM – 08 Bhawna Mehta 13PGPIM – 09 Devesh Saini 13PGPIM – 18 Sanket Mantri 13PGPIM – 25 Shashank Gupta 13PGPIM – 40 Alberto Pozzi MANAGEMENT DEVELOPMENT INSTITUTE GURGAON 122001 Sony BRAVIA Table of Contents: Executive Summary 2 Main Report 3 Introduction 4 Environmental Analysis 5 SWOT Analysis 9 Customer Behaviour Analysis 14 Competitor Analysis 20 Segmentation
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The effect of mobile phone radiation on human health is the subject of recent interest and study‚ as a result of the enormous increase in mobile phone usage throughout the world (as of June 2009‚ there were more than 4.3 billion users worldwide). Mobile phones use electromagnetic in the microwave range. Other digital wireless systems‚ such as data communication networks‚ produce similar radiation. The WHO has classified mobile phone radiation on the IARC scale into Group 2B - possibly carcinogenic
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that‚ of the 6 billion people in the world‚ about 4.8 billion people own a mobile phone. This figure shows how useful cell phones are and how common it has become to own one. Mobile phones should not be banned in public places‚ reasons being it is very useful during emergencies‚ its several features and applications have become indispensable and banning it would kill the very purpose for which one purchases it. Mobile phones can be a handy little device to own. It is especially useful in the time
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inventions are invented for our daily use. The most common invention is mobile phone. Almost everyone has their own mobile phone to communicate. People bring along their mobile phone everywhere they go. But the question is‚ why mobile phones are not allowed to use by pupils at school? Mobile phones have many advantages especially for students. It helps us to communicate to one another. It would be a lot easier if students bring phones to school. For example‚ teachers cand send text messages to class
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The History of the SONY Slogan. The first version of the logo‚ which was enclosed in a square box‚ was registered as a trademark in 1955. Thereafter‚ the logo went through a succession of changes. In the 1960s‚ when Sony began to seriously develop its brand image overseas‚ the logo was displayed in neon in New York and Hong Kong‚ where it competed with famous and well-established foreign companies. In 1959‚ the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize
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Company Profile Sony is synonymous with consumer electronics. It’s especially big in TVs and game consoles like PlayStation3. Officially named Sony Kabushiki Kaisha‚ the company designs‚ develops‚ manufactures‚ and sells a host of electronic equipment‚ instruments‚ and devices for consumer‚ professional‚ and industrial markets. Professional products include semiconductors and components. A top global media conglomerate‚ Sony boasts additional assets in the areas of music (Sony Music Entertainment)
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Sony Corporation is an electronic company manufacturing major products such as televisions‚ digital imaging‚ audio/video‚ semiconductors‚ electronic components‚ smart phones and medical related equipment. Additionally‚ Sony offers other products such as financial services and life insurance (Reuters). At one point‚ Sony was one of the leading electronic companies. Today‚ Forbes marked Sony as the 79th company on the “The World’s Most Valuable Brands” (“Forbes”‚ 2015) However‚ it has been challenging
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Is Use of Mobile Phone by students such a bad thing? - Anusha Bargavi A major on-going and never-ending debate these days is about the increasing development of technology‚ especially that of mobile phones. Although they are highly useful and increase one’s efficiency at work‚ the many demerits of the cellular phone are now taking the limelight. The hot topic of the day is the use of these cell phones in educational
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prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products‚ the price range‚ places for distribution and the promotional strategies they have used to promote their products. SONY Corporation In Brief Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo‚ Japan‚ and one of the world’s largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato‚ Tokyo. Sony is one of the leading manufacturers
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