please consult your program coordinator/lecturer. The coursework should exhibit formal research skills i.e. with a table of content‚ proper citations‚ references‚ and appendixes. The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected. Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded
Premium Marketing
SWOT ANALYSIS SWOT analysis is an overall evaluation of the company`s strength(S)‚ weaknesses (W)‚ opportunities (O) and threats (T). Goal of SWOT analysis is to match the company strengths to attractive opportunities in the environment‚ while eliminating or overcoming the weaknesses and mini minimizing the threats. As a Government Linked Company‚ Proton is secured in term of financial capabilities. More over‚ as the first national automotive manufacturer they have more that 20 years of experience
Premium Lotus Cars Internal combustion engine Automobile
SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
Premium Electric vehicle Japan Hybrid electric vehicle
Malaysian Institute of Economic Research n.d.). The industry was the sixth largest manufacturing contributor in year 2006 (Malaysia Textile and Apparel Industry 2007). The dominants of the manufacturing apparel would be Padini Holdings and Hing Yiap Knitting Industries Berhad. Currently‚ success local brands such as Padini‚ Miki‚ P&Co.‚ Vinci‚ Seed‚ Rope‚ La Primavera and Monaco show potential growth in this industry (The Malaysian Institute of Economic Research n.d.). As reported on 7th February 2007
Premium Malaysia Brand Economy of Malaysia
Khind Holdings Berhad or Khind is a Malaysian leading electrical and electronics appliances company Founded in 1961 by Cheng King Fa. He is 73 years old and the business origin from a small family business at 52 years ago. With 50 years’ experience in the electrical industry‚ he provides invaluable advice to the Group on production‚ marketing‚ new product research and development. Khind has been expanding its business in Malaysia‚ Singapore and Hong Kong in recent years‚ primarily through Khind
Premium Customer Marketing Customer service
Strength‚ Weakness‚ Opportunity‚ and Threat (S.W.O.T) Analysis. A SWOT (Strength‚ Weakness‚ Opportunity & Threats) is a useful analysis that helps companies develop effective strategic planning for both online and offline. This exercise takes into account not only your own business‚ but your competitors and the current business environment. Completing a SWOT analysis every 6 months or annually can help the company to identify the ways to maximizing their strengths‚ minimize weaknesses or threats
Premium Strategic management Management English-language films
FOCUS POINT HOLDINGS BERHAD Introduction This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance. Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services;
Premium Franchising
2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
Premium Airline Low-cost carrier
Introduction This report analyses on Astro Malaysia Holdings Berhad‚ Malaysia’s dominant cross-media company with important roles in Direct-To-Home (DTH) television services‚ commercial radio as well as television programming (Accountable‚ 2010). It was founded by Malaysia’s second richest man‚ Tan Sri Tatparanandam Ananda Krishnan‚ on the 1st of June‚ 1996 (Asia-Pacific Broadcasting Union‚ 2011). Astro is the abbreviation for All-Asian Satellite Television and Radio Operator and is based in Kuala
Premium Leadership Leadership Situational leadership theory
report discusses about how Proton Holdings Berhad expands its operation internationally to India. A SWOT Analysis of Proton Holding Berhad will be carried out to to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in this project. The report will be separated into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to analyse the internal factors. In the second part‚ SEPT Analysis will be carried out to analyse
Premium India Proton Automobile