1.0 APPAREL INDUSTRY BACKGROUND
During the eighties, Malaysia was the forth largest manufacturing export contributor of apparel. However, the industry had shown declining trends during the nineties as the government switched their focus towards the electronic and electrical industry and was prevailed by China, Bangladesh, Sri Lanka, Pakistan, Indonesia and Vietnam due to lower production cost, and cheap and longer hours labour. Between year 1999 and 2000, the industry showed the slowest growth rate with only an average growth of 1.2% per annum (The Malaysian Institute of Economic Research n.d.). The industry was the sixth largest manufacturing contributor in year 2006 (Malaysia Textile and Apparel Industry 2007). The dominants of the manufacturing apparel would be Padini Holdings and Hing Yiap Knitting Industries Berhad. Currently, success local brands such as Padini, Miki, P&Co., Vinci, Seed, Rope, La Primavera and Monaco show potential growth in this industry (The Malaysian Institute of Economic Research n.d.). As reported on 7th February 2007, Malaysia had outweighed United States by exporting $743 million’s worth of apparel to United States as United States had only exported $24.5 million into Malaysia (Apparel groups push for Malaysia trade pact 2007). From January to July in the year of 2007, the exportation of apparel had reached 2,672.80 million (Malaysian Textile Manufacturers Association n.d.). 2.0 CORPORATION AND SBU BACKGROUND
Cheetah Holdings Berhad was established in year 1979 and was listed on the Second Board of Bursa Malaysia Securities Berhad on 19th January 2005. In year 2007, they have moved into the First Board of Bursa Malaysia Securities Berhad. The objective of the company is to grow its bottom line together with its mission and vision of increasing profitability, satisfying stakeholders and enhancing skills of their people to upgrade their research and development (Cheetah 2007)....