Case Study: Smoothie King Summary Smoothie King is the original nutritional smoothie bar and health marketplace since 1987 and within one year realized the key to their success and growth would be to develop a franchise system. The Smoothie King brand has been recognized by Entrepreneur Magazine as being # 1 in the juice bar category for 15 consecutive years and has seen steady growth with approximately 610 franchised units in over 35 US states (www.worldfranchising.com). As with every franchise
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The smoothie market › Smoothie market & PESTEL analysis › The market trends Situation and evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning
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one great way to reward your taste buds and nourish your body‚ smoothies. My name is ‚ smoothie enthusiast you could say. Smoothies are blended drinks typically containing a combination of fruits‚ vegetables‚ and juices‚ with the purpose being to combine unique ingredients and produce an end product that will leave your mouth watering. Author of the smoothie handbook says‚ “Once someone starts to drink a smoothie they start to get compliments on how radiant their skin looks‚ on how slim their body
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03 November 2014 How to Make a Fruit Smoothie Introduction Fruit smoothies are beneficial to one’s health and are also a filling snack that is easy to make. People who want to be healthier and enjoy fruit can put anything that they want into their smoothies to make it to their taste preference. However‚ in order to make the perfect delicious smoothie‚ they are a few simple steps that one must follow. Here are the instructions to making the perfect fruit smoothie in just 5 minutes. Assumptions Audience
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Tropical Smoothie Café Team One Project Consultants: Brenna O’Regan‚ boregan@radford.edu Amanda Newsome‚ anewsome@radford.edu Kemper Jones‚ ekjones@radford.edu Chris Nguyen‚ cnguyen@radford.edu Jeffrey Joyce‚ jajoyce@radford.edu Table of Contents Executive Summary 3 Franchisor Background Information 4 Product/ Service Description 5 Situation Analysis 6 Target Market 9 Site Location 11 Marketing Strategy
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Exploration of brief A smoothie/juice maker is a kitchen utensil used to mix foods such as fruits to make smoothies/fruit drinks. Many smoothie/juice makers are inspired by themes such as health‚ sport and nature. Smoothie/juice makers have become more affordable and most importantly‚ easier to use over the last number of years. History There have been many changes to smoothie/juice makers over the last 60 years. These developments consist of changes to shape‚ form‚ materials and colour as well as
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qualities of a delicious smoothie. Amazingly‚ three basic steps are all it takes to make a nutritional smoothie personalized to an individuals liking. To begin with you need to decide what kind of smoothie you are in the mood for and what fruits juices and vegies you have on hand. There is a plethora of different types of smoothies that can be made in your own home. You can turn one into a healthy snack‚ a delicious desert‚ or a balanced meal. The process of making a smoothie begins with a few simple
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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ABSTRACT Planet Biometrics is a web based application that analyses the employee details recorded by the biometric device. Only the admin can view and analyze information in this system. This application manipulates only pre inserted data. And the data is read into the database from a .xls file. Planet biometrics is basically a data mining application because it takes a pile of data and the admin can access useful information according to his requirements. The data it reads is made by a biometric
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Frankiln Scaffner’s Planet of the Apes (1968) is an epic science fiction film that stars the late Charlston Heston. The film begins as a group of Astronauts led by Taylor (Heston) in the would-be present crash land and end up on a seemingly alien planet a few thousand years into the future‚ via suspended animation. After trotting around and exploring the planet‚ they soon discover it governed by simian hominoids who hunt down and experiment on primitive humans who have lost the ability to speak.
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