Strategic Analysis Bobby Leach‚ Trish McManus‚ & Anita Williams November 2012 Dallas Baptist University Table of Contents Executive summary 4 Future Environmental Turbulence 5 Marketing Turbulence 6 Future Innovation Turbulence 11 Organizational Assessment 15 Marketing Aggressiveness 15 Innovation Aggressiveness 18 Technology Applications 21 Product Life Cycle 22 CEO Attributes 23 Management 25 Culture 28 Organizational Structure 30 Decision Systems 32 Strategic Capacity
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Table of Contents 3 Introduction: 4 HISTORY 4 COMPANY 6 Mission Statement: 6 What you are selling: 6 Competitors: 8 Keys to Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets 21 Holistic Marketing 22 Relationship Marketing 23 Integrated
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SWOT Analysis for Apple. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress‚ success‚ and faults of the company‚ the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be
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The History of the Potato Chip One of the most recognizable snack foods is the potato chip. Who can resist this thin slice of potato‚ fried into a crisp then salted? Potato chips are delicious and very popular. They satisfy the taste buds of many by hitting all the essential characteristics of a good treat. They are convenient‚ easily found‚ salty‚ greasy‚ and come in a wide variety of flavors. It is hard to believe their invention was a mistake. When George Crum‚ a Native American chef in Saratoga
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FAQs About Learner’s Permits & Junior Operator Licenses Massachusetts Department of Transportation (MassDOT) Registry of Motor Vehicles (RMV) July 2012 General Information 1. A Summary of Junior Operator License (JOL) Requirements 2. Accident Rates for Young Drivers 3. Permit Holder 18 or Over Must be Accompanied by License Holder 21 or Over 4. Parent Need Not Personally Supervise Additional 40 Hours of Driving (30 hours if the junior operator completes a driver skills development program)
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Case Recap Frito-Lay Inc. leads the world in manufacturing and marketing of snacks. More than eight different kinds of Frito-lay snacks chips brands are found among the top 10 best-selling snacks in the U.S Supermarkets. Frito-lay’s well-known brands are: lay’s Doritos‚ Tostitos‚ Ruffles potato chips‚ Fritos corn chips‚ Santitas tortilla chips‚ Sun chips Multigrain snacks and Cheetos cheese-flavored snacks among others. Frito-Lay operates as an independent division of the PepsiCo Inc. Its operations
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of Frito-Lay‚ Inc. launching a new product‚ Sun Chips™ Multigrain Snacks. Dr. Dwight R. Riskey‚ Vice President of Marketing Research and New Business at Frito-Lay‚ Inc. had to decide and present‚ together with the product management‚ the future for Sun Chips™ Multigrain Snacks. The chip had been in test-market for 10 months in the Minneapolis-St. Paul‚ Minnesota‚ metropolitan area and appeared to be extremely favorable according to consumer response. The presentation to the Frito Lay‚ Inc. seniors
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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Summary + Financial Main issues for decision maker Analysis and class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚ Fritos‚ Doritos‚ Tostitos‚ Cheetos‚ Rold
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exists as an important motif‚ frequently referred to by authors and readers alike as the most sacred of literary loves. Written nearly sixty years apart‚ Beloved‚ by Toni Morrison‚ and As I Lay Dying‚ by William Faulkner‚ explore the motif of motherhood and a mother’s love. At their cores‚ Beloved and As I Lay Dying are stories about mothers and their children. Published in 1987‚ Morrison’s Beloved tells a heart-wrenching story of the everlasting effects of slavery in America by centering around the
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