Consume Breakfast and Ready-to-Eat Cereals 研究生：徐慧中撰 指導教授：周泰華 中華民國 九十六年 六月 Acknowledgements I wish to thank the many people who have made significant contributions to this research. I wish to acknowledge the excellence help and advice provided by Lin Lin Ku‚ the Senior Product Manager of Kellogg Asia Marketing Incorporation‚ Taiwan Branch. It was my honor to be able to interview Lin Lin Ku‚ and to obtain a clear picture of Taiwanese breakfast cereal industry. Besides‚ she also arranged for
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Description One of my favorite things to eat is breakfast cereal. I have been a cereal eater since I was a kid and have chosen to do my paper on the breakfast cereal industry. The NAICS code is 311320. The SIC code is 2043 Cereal Breakfast Foods. The SIC gives a description of establishments as primarily engaged in manufacturing cereal breakfast foods and related preparations‚ except breakfast bars. Cereal breakfast foods include: coffee substitutes made grain‚ hulled corn‚ farina‚ granola (except
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Reason for the high-profitability of the RTE cereal business: The "Big Three" cereal manufacturers have jointly monopolized the market and have reaped high profits from their monopoly pricing combined with the tacit co-ordination they share regarding price hikes. The "Big Three" have backed up their monopoly strategy with their strong relationships with each other and with regional and national grocers. This relationship allowed them to control or buy shelf space and ideal positioning of their product
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1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? A. 1 A management information system (MIS) provides information that is needed to manage organizations efficiently and effectively. Management information systems involve three primary resources: people‚ technology‚ and information or decision making. Management information systems are distinct from other information systems in that they are used to analyze operational activities
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Goodwill Industries – Marketing to a variety of customer types Goodwill Industries has mainly three types of customers shopping in their stores. Many customers frequent the high-end resale shops because their primary concern is fashion. Goodwill has upscale boutiques and specialty stores in cities throughout the United States that offer donated designer goods and department store labels. These boutiques have daily deliveries‚ which mean there is much variety and quantity. Goodwill is making a particularly
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Automobile industry The auto industry of India‚ with an annual production of around 22 million vehicles‚ is one of the largest in the world in FY 2013-14. It accounts for 22% of the country’s manufacturing gross domestic product (GDP). Various initiatives by the Government of India and the major automobile players in the Indian market‚ it is expected to make India a leader in the Two Wheeler and Four Wheeler market in the world by 2020. The demand for two wheeler & car segment is increasing because
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over the last couple of years. Till the recent past‚ most of the banks had adopted fierce costcutting measures to sustain their competitiveness. This strategy however has become obsolete in the new light of immense growth opportunities for banking industry. Most bankers are now confident about their high performance in terms of organic growth and in realising high returns. Nowadays‚ the growth strategies of banks revolve around customer satisfaction. Improved customer relationship management can only
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United Cereal: Lora Brill’s Eurobrand Challenge Introduction: The case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry‚ eventually diversified into snack foods‚ dairy products. By 2010 UC was a $9 billion business‚ but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trend
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APPENDIX XIII. (Vide Chapter 3) Civil Services (Main) Examination – 2005: Profile of Candidates* ____________________________________________________________ _____________________________ 1. The Civil Services Examination is conducted in two successive stages viz. the Preliminary Examination and the Main Examination. The Preliminary Examination consists of two objective type papers and is meant for initial screening only. Only those candidates who qualify the Preliminary Examination‚
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UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE Introduction. The “United Cereal” case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. As the case evolves‚ the decision has major strategic and organizational implications for Lora Brill‚ European VP. Lora Brill has been concerned with the decision of whether to make some major changes to a company with 100-year success history in order to push growth
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