NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative
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Executive Summary On the process of the study of product and brand management I have chosen ‘Cafe Coffee Day’ for my study wherein the details of the company‚ product portfolio‚ marketing mix‚ competitive analysis‚ future trends of the sector‚ SWOT analysis and my suggestions for the future developments of the company exists. Corporate Profile Cafe Coffee Day is India’s favorite coffee shop‚ for the young and the young at heart. It is a part of India’s largest coffee conglomerate‚ the Amalgamated
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INTRODUCTION Milk is the nature’s idea of food for infants and growing children in our country‚ except in rare cases of lactose intolerance. The importance of milk occupies in our diet has been recognized his childhood. Origin of the Milk Industry: since Vedic time‚ and all modern research has only supported and reinforced this view. In fact‚ milk is now considered not only desirable but very much essential to person from After the independence dairy and animal husbandry taken vital importance
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Day sources coffee from 5000 acres of coffee estates‚ the 2nd largest in Asia‚ that is owned by a sister concern and from 11‚000 small growers. It is one of India’s leading coffee exporters with clients across USA‚ Europe & Japan. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual‚ the South Indian traditionalist and the five star coffee shop
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Corporate Social responsibility With an eye on the environment and social issues‚ many businesses are no longer solely focused on turning a profit. A top priority for many organizations today is corporate social responsibility‚ which focuses on how businesses deal with their environmental‚ social and economic impacts. CSR is a set of actions of a company that changes business operations to improve‚ maintain‚ or mitigate a company’s impact on society and the environment. Corporate social
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N.Y. Starbucks Baristas Lawsuit Over Tips Grinds On ABC News Baristas suing Starbucks over its tipsharing policy say the fight for extra cash is not over after a New York Court of Appeals ruling that is part of a legal battle that has dragged on through numerous courts in multiple states. http://abcnews.go.com/Business/yorkstarbucksbaristasfighttips/story?id=19508120 Your Special Blend‚ Rewarding our partners Defines all their rewards programs from stock to retirement. Starbucks prides itself on our partners
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very successful local Rotherham business‚ providing coffee‚ training and equipment to several hundred outlets across South Yorkshire. Barista training is gaining in popularity nationally. It literally means‚ ‘an Espresso machine operator who understands coffee and the Espresso machine’s purpose’. Most ‘dedicated’ coffee shops‚ café’s and restaurants have a Barista machine and it is likely that during visits we’ve all seen one! Aims and anticipated outcomes The project to
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This involves the approach of Café Coffee Day (CCD)‚ a division of Amalgamated Bean Coffee Trading Company Limited‚ in response to increased competition from Starbucks Coffee Company (Starbucks) in CCD’s home market of India. The issue CCD is looking to address is how to prevail over global coffee chains such as Starbucks entering into India’s coffee market. The crucial symptom of this hazard is a loss in market share of the market. BACKGROUND: CCD currently has approximately 60% of India’s coffee
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content or on the institute please clickhttp://www.skylinecollege.com/ to visit the official college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 – 2009) on the topic Barista Vs Café Coffee Day a Comparative Study. Summary The objective of the thesis is “To compare and study Barista & Café Coffee Day‚ identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service
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CCD is involved in all the areas of serious consumer passion like: Television: Café Coffee Day held a contest around a very popular programmed on Zee English called Friends. All the six lead characters are shown often visiting a coffee shop. They have tied up with Channel [V]‘s Get Gorgeous contest. they also have tied up with 9xm musical channel Tie-ups: Besides that Café Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis‚ another one with Scotty‚ Liril
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