12/03/2012 | Strategic Analysis The Swatch Revolution Sommaire I. Macroenvironment analysis 4 1. Economic environment 4 2. Technological environment 4 II. Industry environment: Porter 5 strengths 5 1. Threat of new entrants 5 2. Bargaining power of buyers 5 3. Bargaining power of suppliers 5 4. Threat of substitute products 6 5. Rivalry among Existing firms 6 III. Mission‚ goals‚ objectives‚ social responsibility and ethics 7 1. Mission and Vision 7 2
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Below is a free essay on "The Birth Of Swatch - Case Analysis" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. The Birth of Swatch – Case Analysis 1. Why was Swatch so successful? In what ways was the Swatch different than any watch the industry had ever seen? Swatch was successful for many reasons. First‚ they were able to use vertical integration to build and assemble the watches entirely in Switzerland. This lowered the production costs down to
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Appendix 15 1.0 Executive Summary Swatch was one brand of Swatch Group Ltd. and the most successful wristwatch in the world. From 1983‚ it’s already 24 years of existence‚ and the fact that the company is still here‚ the Swatch watches are still in the collection items of the collectors and still in the wrist of other users‚ then Swatch will continue to grow and expand (Thinking made easy‚2008). There are two primary reason for the success of Swatch: one is the effective marketing strategy
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The Deloitte Swiss Watch Industry Study 2014 Changing times Foreword Welcome to the third Deloitte Watch Industry Study. Building on the success of the last two editions‚ more than 50 senior industry executives participated in this year’s study through an online survey or personal interview. The study highlights the views of watch company executives on the key challenges and opportunities facing the Swiss watch industry. 15 09 14 Geneva SMI DAX FTSE 2 missed calls 3 new messages +0.62 +0.21 -1
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THE BIRTH OF SWATCH Summary by Stefan Jonathan Susanto – MM 2015 Ten years ago‚ bankers and suppliers thought the idea of the Swatch team were crazy and would ruin the industry. The people on Swatch team wanted to design a striking‚ low-cost‚ high-quality watch and built it in Switzerland. The team overcome the resistance and in 1993 Swatch was the best-selling watch in the history. Prior to 1950‚ watchmaking required the skills of a master jewelry maker and micromechanical engineer. Watches were
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accurate watch with synthetic material"‚ targeting to young people who are most likely to buy low-priced watches. According to the low cost objective‚ the operation has been separately managed in global manner in Switzerland‚ Brazil‚ China‚ and India where the labor cost is low enough to compete with Japan and Hong Kong. Moreover‚ in order to keep reaching the efficiency and effectiveness‚ the fully automated assembly line is implemented without the human intervention. In addition‚ to keep Swatch competing
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Swatch Revolutionises Watch Manufacture Answer 1. What do you think has been the contribution of the marketing function‚ the product design function and the operations function to the success of Swatch? Swatch is a good example of the way three sets of competitive abilities in a company relate to each other. The three key contributions to Swatch’s success (or the three important micro operations) are • the way they have developed their products and services. • the way they have positioned
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INTERNATIONAL BUSINESS SCHOOL CASE STUDY SWATCH AND THE GLOBAL WATCH INDUSTRY International Strategic Management 1st year master’s degree student: Inarkaeva Lamara Supervisor: Ekaterina Makhnovskaya Moscow 10.12.2014 Key strategic issue The Swatch Group is the world’s leading manufacturer of watches with 14 per cent share of the world market‚ which was the first Swiss company started to compete in a low price segment. In 1998 Swatch increased its net profit by 7.5 percent. However
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watches led to Swatch? Before 1950s - “home-made” effect Starting from 1950s watches were considered as very precious goods that only few people could afford. The production of watches was a craft that required accurate skills and mastery of jewels making techniques. Watches were considered as a luxury good as well as a “financial investment”. People spent a lot on them‚ had great care of them and used to hand them down from generation to generation. In this period the watch industry was dominated
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1) Why was the Swatch so successful? In what way was this watch different from others in the industry? The first main reason why Swatch managed to gained so much popularity in the watch industry is because they managed to cut costs. Heyek had started a low-end product initiative and was fully committed to vertical integration‚ that is‚ he intended to build and assemble the low-price quartz watches entirely in Switzerland. This‚ along with the decision to encase the watch with cheap plastic‚ helped
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