INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
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TRADEMARKS What is a Trademark A TRADEMARK is a word‚ phrase‚ symbol or design‚ or combination of words‚ phrases‚ symbols or designs is used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others. A trademark is different from a copyright or a patent or geographical indication. A copyright protects an original artistic or literary work; a patent protects an invention whereas a geographical indication is used to identify
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67 0.04 0.40 10.71 100.00 7.08 0.03 0.15 0.06 16.65 28.71 7.85 3.80 0.22 0.01 24.41 0.04 0.40 10.60 100.00 Table 1.1(A) :Statewise Estimated Reserves of Lignite in India as on 31.03.2008 and 31.03.2009 (In billion tonnes) Proved States/ UTs Gujarat Jammu & Kashmir Kerala Pondicherry Rajasthan TamilNadu India Distribution (% ) 31.03.2008 31.03.2009 Indicated 31.03.2008 31.03.2009 Inferred 31.03.2008 31.03.2009 Total 31.03.2008 31.03.2009 Distribution (% ) 31.03.2008 31.03.2009
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facilitate extensive reclamation. Following are some of the schemes worthy of mention here: (i) Reclamation of Ravines and Badlands- Massive large scale schemes are necessary for soil reclamation in ravines and badlands of Madhya Pradesh‚ Uttar Pradesh‚ Gujarat and Rajasthan. Several such schemes involving plugging of gully mouths‚ construction of bunds across the gullies‚ leveling of surface‚ a forestation‚ and restriction on over grazing are under implementation in these states. In Madhya Pradesh the
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PATH BREAKING INNOVATIONS 1) Mansukhbhai Raghavabhai Prajapati from a small village in Gujarat has developed what is called poor man’s refrigerator. It is called Mitticool and is made from terracotta body and ceramic. It has a storage chamber for 10 ltrs of water and the bottom compartment can hold 5-7 kgs of vegetable 8- 10 degrees below room temperature to keep them fresh for around a week. It costs mere Rs. 2500 and he has sold 1200 units from 2005.
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wind power capacity in the world.[1] In 2009-10 India’s growth rate was highest among the other top four countries. As of 31 Jan 2013 the installed capacity of wind power in India was 18634.9[2][3] MW‚ mainly spread across Tamil Nadu (7134 MW)‚[4] Gujarat (3‚093 MW)‚ Maharashtra (2310.70 MW)‚ Karnataka (1730.10 MW)‚ Rajasthan (1524.70 MW)‚ Madhya Pradesh (275.50 MW)‚ Andhra Pradesh (200.20 MW)‚ Kerala (32.8 MW)‚ Orissa (2MW)‚[5][6] West Bengal (1.1 MW) and other states (3.20 MW).[7] It is estimated
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economies of scale. Therefore Essar oil faces minimal threat from new entrants. Bargaining power of suppliers Essar currently has a 10.5 mtpa capacity refinery at Vadinar‚ Gujarat and is expanding the capacity to 34 mtpa. In its E&P business it has interests in Ratna and R-Series blocks in Bombay high India‚ Mehsana in Gujarat and also at many places in Madagascar‚ Africa‚ Nigeria and Vietnam. As a result the company is vertically integrated. Though there is no substitution of raw material (Oil)
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NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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VALLABHBHAI PATEL: Vallabhbhai Patel was born on October 31‚ 1875‚ in a farmer’s family in Nadiad‚ Gujarat. His father‚ Zaverbhai‚ had served in the army of Jhansi ki Rani‚ and his mother‚ Ladbai‚ was a deeply religious woman. Vallabhbhai’s initial schooling was in Gujarati. His brother Vithalbhai‚ after completing middle school‚ had enrolled himself in English tutorial classes in a nearby town. Vallabhbhai followed suit. Vallabhbhai’s superior organizational skills became evident while he was
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Amity between the communities in the country and absence of friction and tension among them is known as communal harmony. In countries like India‚ it is very important‚ being a Precondition to internal peace‚ which is essential for progress and development of the country. As we know‚ India has got multiplicity of religions and very nature of the culture is composite. But religion has never been a source of co between the communities in Indian society. Mutual tolerance and regards for other religions
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