Marketing Communications Home Assignment 2 Written by: Kacsák Kitty Seminar Leader‚ Group: Tom Owens‚ Tuesday 10.00 am Swarovski 1. Positioning Swarovski positioning itself as a luxury fashion brand by creating a consumer experience that embodies Swarovski’s brand values of innovation and modernity. They would like to position themselves as creating premium‚ high-quality products with many features for the high-value customers. They are working hard on the continuous innovation to be
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Project C for Marketing Management Program 2011 Danish Academy of Business and Technology Project Leader: Marianne Aardalsbakke (MAA) Classes: MA2-11 & MO2-11 Group No.: 11 Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11) Group member signatures: _____________________________ _____________________________ _____________________________
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Swarovski is the luxury brand name for the range of precision-cut lead crystal glass products produced by companies owned by Swarovski AG of Feldmeilen‚ near Zürich‚ Switzerland. The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic gemstones); and Swarovski Optik (optical instruments). The company runs a crystal-themed indoor theme park‚ Swarovski Kristallwelten (Crystal Worlds) at its original
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Marketing Strategy • Viral o Pandora has often been heralded for it’s great success in word of mouth and viral marketing. By 2012 Pandora had accumulated 100 million+ active and registered users‚ most of which had been acquired organically. According to an interview with Matt Nichols‚ Pandora’s Director of Marketing‚ Pandora success comes from providing a personalized service that it’s ‘competitors’ simply don’t match up to. “You can create personalized radio stations that play only music you’ll
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Pandora Media‚ Inc.‚ formerly Savage Beast Technologies Incorporated‚ is an internet radio service in the United States‚ Australia and New Zealand. Pandora Media‚ Inc. is a free personalized radio that plays music and comedy. It has music and comedy alike that all can enjoy. You just have to start with the name of a favorite artist‚ song‚ comedian or composer and Pandora will create a custom station that plays those similar tracks for your hearing. There are hundreds of music and comedy genre
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Question 2 Slide 1 and 2– Pandora Horizontal conflict Pandora used to have its target on desktop usage. Now it is switching to mobile and cars‚ with mobile adds growing faster than any other form. (We are going to see the numbers later). This happens to create an internal horizontal competition among its vehicle distribution channels and causes a necessity to invest resources in each of them at the same time. Slide 3 – Pandora vertical conflicts Pandora’s membership v.s. advertising sales
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Pandora According to Greek mythos‚ Pandora‚ which means “all-gifted”‚ was the first woman on Earth and made out of clay by Hephaestus under Zeus’s order. Pandora was made for vengeance‚ Zeus had her made to give to Epimetheus‚ brother of Prometheus as revenge for giving fire to mortals. Other gods gave her talents such as beauty‚ persuasion‚ curiosity‚ music‚ etc.to make her more appealing to Epimetheus. At her wedding Zeus gave Pandora a beautiful box‚ which he instructed never to open. Although
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that most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced with major financial issues‚ to in 2013 the most successful business for subscription to radio service. Pandora coming into the race had a first -mover advantage because they were the first on the music supply scene with an algorithm that puts together a personal radio
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vital information or private information on my account. I use the free version of pandora so it doesn’t have any of my credit card numbers‚ therefore I don’t mind having my station open for others to use or view. 2. How could someone use this information unethically? Someone could use this information unethically by stealing someone’s account and making it their own. For example if someone were to pay for their pandora account‚ and another person were to hack into their account without permission
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like vases and paintings have scenes of a statute like woman or gods surrounding the same woman. The Greek people and gods called this woman Pandora. Pandora was a woman that was born from the clay of the earth and was molded by the god Hephaistos‚ Pandora was the first woman to ever have been formed by the clay of the earth the gods truly believe that Pandora was a true masterpiece that needed to be applauded and worshiped.
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