Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
Premium Fast food Hamburger Fast food restaurant
Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
Premium Fast food Fast food restaurant
Mario Is Mental Mario is “a murderous‚ womanizing‚ animal abuser; a cruel‚ misanthropic sociopath” (01:12-01:19). Mario is a staple of video games and has been since Nintendo created him back in 1983‚ so most people when hearing he is evil or insane would immediately disagree. I’m here to tell you why he is most definitely insane‚ Mario is clinically insane because he is a cold-blooded killer‚ he doesn’t care about his family‚ and he is abusive to the animals and the people of his own kingdom. Toads
Premium English-language films Film The Play
Sonic SWOT Analysis Mgt/521 October 11‚ 2011 Willie‚ Zebedee The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths‚ weaknesses‚ opportunities‚ threats‚ and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine
Premium Hamburger Stakeholder Strategic management
Nature Vs. Nurture Mario Puzo’s‚ Omerta‚ reflects the theory of Thomas Hobbes In the state of nature‚ where the theory states‚ that in the state of nature" no account of time; no arts; no letters; no society; and which is worst of all‚ continual fear‚ and danger of violent death; and the life of man‚ solitary‚ poor‚ nasty‚ brutish‚ and short."(The Modern Age: Ideas In Western Civilization‚ Page 37-30) In Peter Cary’s‚ True History of the Kelly Gang‚ which conveys the theory of Jean-Jacques Rousseau
Premium Nature versus nurture Family Human nature
Other data about these companies can also be found at this website. These top companies are examples of businesses that fit Melody’s market definition. 2. What type of purchase would a Sonic PDA represent for these businesses? Who would participate in and influence this type of purchase? The purchase of a Sonic PDA would represent a modified re-buy for these businesses. Most likely‚ these businesses already have some form of communication device that they use and are looking for an improved product
Premium Brand Marketing Brand management
Business Strategies of Sonic‚ America’s Drive-in Sonic‚ a fast food restaurant chain headquartered in Oklahoma City‚ OK‚ is the largest drive-in restaurant chain in the nation. With more than 3500 stores across the nation averaging over a million dollars a year in sales per store‚ this corporation is one of the leaders in the fast food grouping of the restaurant industry. The success the Sonic Corporation enjoys is due largely to their unique style and the various ways they build value for
Premium Fast food Fast food restaurant Burger King
analysis we are going to identify and analyze marketing plan to our new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research‚ the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently‚ Sonic‚ a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business
Premium Marketing
Memorandum To: Sonic Founders Tim Waters & Erin Bray and CEO Hannah Fitzgerald From: Cliff Burrows Class and Section: MBAD 518 Team: None Date: 8-27-13 Re: Sonik CD word count: 492 Executive Summary Our company has to determine a growth strategy apposite to the developing music industry. Major retailers and digital downloads have moved in to erode our once-niche position. The company should stay true to its founding values and pursue the niche market‚ as it is most profitable
Premium Customer service Good Consultative selling
The hedgehog concept is based on three circles‚ all of the same size and all equally important. Those three circles intersect in the middle‚ and this is the place where you should aim. The first circle in hedgehog concept involves what you can be the best at. This is not meant to be a goal‚ or strategy‚ an intention or a plan. It is a clear statement of fact‚ developed by honestly looking which area you can shine. It is just as important to define the areas in which you are lacking skills. This
Premium Predation Sense Arthropod