Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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service restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD)
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Professor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure
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The fast food industry is affecting our country and we can have things done about it. In 2006‚ Chew On This was written by Eric Schlosser and Charles Wilson to give the reader a piece of reality about what happens to food and where it comes from before being served. They wrote the book so that readers could have a better understanding of where processed foods come from and educate them about different methods of manipulation used by the fast food industry. What the fast food industry is doing
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English 120 11-22-09 Globalization of the Fast Food Industry Imagine a world where almost everyone is overweight‚ and cultural and family traditions do not exist. Eric Schlosser’s book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of fast-food companies like McDonald’s to other countries. In his chapter “Global Realization” Eric Schlosser claims that “The global expansion of American fast food is homogenizing cultural identities; like Las Vegas
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and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain
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get a feel for Peter Elbow’s “believing game‚” write a summary of some belief that you strongly disagree with. Then write a summary of the position that you actually hold on this topic. Zinczenenko arguments says that fast food companies are making people fat. Fast food industry is vulnerable. They are marketing product with proven health hazards and no warning labels. It will results in to make children more sick‚ obese and angry. His arguments are strong enough to convince the situation according
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paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are socially responsible‚ it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today‚ it may be necessary for a corporation to show it is socially responsible to attract consumers. According
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
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