The Special Issue on Contemporary Issues in Business and Economics © Centre for Promoting Ideas‚ USA Consumers’ Purchase Intentions in Fast Food Restaurants: An Empirical Study on Undergraduate Students Huam Hon Tat * Seng Sook-Min Thoo Ai-Chin Amran Rasli Abu Bakar Abd Hamid Department of Management Faculty of Management and Human Resource Development Universiti Teknologi Malaysia‚ 81310 UTM Skudai‚ Johor‚ Malaysia Phone: +607-5531816‚ E-mail: huam@utm.my‚* Abstract The fast food industry
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Introduction For restaurant operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000
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Market Research and Overall Market In the quick service restaurant industry‚ sales increase as money becomes tighter. Revenue has grown from $6 billion in 1970 to $160 billion as of last year‚ increasing by 8.6% a year. The reason for this is because if you are low on funds‚ cheap food with fast service during busy days is ideal. Product/Service Benefits Potential Market Market Trend Buying Habits Quick Serve Restaurant Convenience Males; females 14-33 Growing Lunch during work‚ school
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Hotel and Restaurant Research Strategy Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally‚ hospitality refers to jobs in the hospitality industry‚ such as hotels‚ restaurants‚ catering‚ resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship
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1-10‚ what is your intention on voting? 2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation. What is the buying power for the young generation? 3. A. The research purpose of this study should show why Crystal-Clear Lens has not been able to obtain breakeven sales after being in the market for more than 5 years. B. The research purpose comprises an understanding between the manager and the researcher
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Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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CHAPTER I Introduction The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned‚ this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs
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Marketing Research Proposal for Stock Market | March 31 2011 | | MARK 2052 | Table of Contents 1. Stock Markets Background 3 2. Literary Review 3 3. The Management Decision Problem: 6 4. Market Research Problems and Objectives: 6 4.1Market Research Problem 1 7 4.1.1Market Research Objective 1 7 4.1.2 Market Research Objective 2 7 4.2Market Research Problem 2 7 4.2.1Market Research Objective 3 7 4.2.2Market Research Objective 4 7 Time Table of Research Report 8 Mind Map
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Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to
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Bachelor of Science in Hotel and Restaurant Management (BS-HRM) RESEARCH PROPOSAL A QUALITATIVE STUDY ON TOMATO JUICE AND INVESTIGATING AN INDIVIDUAL’S PERCEPTION ON ITS BENEFITS Signed: _______________________ Submitted to: Printed Name: _________________ Printed Name:_______________________ Date: _________________________ TABLE OF CONTENTS Title 1 CHAPTER I Introduction 3 Background of the Study 3 Statement
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