MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Dover Publications‚ Mineola‚ NY‚ 1991‚ pb‚ np Everyday Eating out 1909-1920‚ As Pictured in Sears Catalogs ‚ JoAnne Olian‚ ed.‚ Dover Publications‚ 1995‚ pb‚ np Everyday Fashions of the Twenties‚ Stella Blum‚ ed.‚ Dover Publications‚ 1981‚ pb‚ np Sturdivant‚ S Wikipedia. 2007. “Lipton.” Available at http://en.wikipedia.org/wiki/Lipton Main: Kotler‚ Philip; Armstrong‚ Gary; Saunders‚ John and Wong‚ Veronica (2001) Principles of Marketing‚ European Edition‚ Prentice Hall‚ Europe‚ Chapter 3 Books: Maizels
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SCIENTIFIC MANAGEMENT AT MERCK: AN INTERVIEW WITH CFO JUDY LEWENT 94106 REBECCA HENDERSON MANAGING INNOVATION IN THE INFORMATION AGE 94105 HENRY MINTZBERG THE FALL AND RISE OF STRATEGIC PLANNING 94107 F. GOUILLART AND F. STURDIVANT SPEND A DAY IN THE LIFE OF YOUR CUSTOMERS 94103 N. NOHRIA AND J.D. BERKLEY WHATEVER HAPPENED TO THE TAKE-CHARGE MANAGER? 94109 ROBERT C. POZEN INSTITUTIONAL INVESTORS: THE RELUCTANT ACTIVISTS 94111 CINDEE MOCK AND ANDREA
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BAB I PENDAHULUAN 1.1 Latar Belakang Perlindungan konsumen adalah jaminan yang seharusnya didapatkan oleh para konsumen atas setiap produk/jasa yang digunakan. Namun dalam kenyataannya saat ini konsumen seakan-akan dianak tirikan oleh para produsen. Dalam beberapa kasus banyak ditemukan pelanggaran-pelanggaran yang merugikan para konsumen dalam tingkatan yang dianggap membahayakan kesehatan bahkan jiwa dari para konsumen. Beberapa contohnya adalah : • Makanan kadaluarsa yang kini banyak beredar berupa
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token economy. Journal of Personality and Social Psychology‚ 34‚ 1219 – 1234. Goldratt‚ E. M. (1990). Theory of constraints. New York: North River Press. Goldratt‚ E. M.‚ & Cox‚ J. (1984). The goal. New York: North River Press. Gouillart‚ F. R.‚ & Sturdivant‚ F. D. (1994). Spend a day in the life of your customers. Harvard Business Review‚ 72 (1)‚ 116 – 125. Guns‚ B. (1996). The faster learning organization: gain and sustain the competitive edge. San Diego: Pfeiffer. Hahn‚ G. J.‚ Hill‚ W. J.‚ Hoerl
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Joel‚ Robert J. Hoover‚ and Marye Tharp Hilger (1985)‚ "Characteristics of Mexican American Consumers‚" Vrmrflo/(;/C(J«‚v»mfr ^esi-arc//‚ 12 (June)‚ 104-109. Strategy Research Corporation (1991)‚ 199! U.S. Hispanic Market. Miami: Strategy Research. Sturdivant‚ Frederick D. (1969)‚ "Business and the MexicanAmerican Community‚" California Management Review. 26 (Fall). 120-134. Thomas‚ Jim (1993)‚ Doing Critical Ethnography. Newbury Park. CA: Sage. U.S. Department of Commerce (1992a)‚ "Immigrants‚ by Country
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roles. Communicare‚ 19(1):20-43. Steyn‚ B. & Puth‚ G. (2000). Corporate communication strategy. Sandown‚ South Africa: Heinemann Publishers. Strategic Communication Management (SCM) (2002). Communication 2002 – the SCM round table. Dec/Jan:16-21. Sturdivant‚ F.D. & Vernon-Wortzel‚ H. (1990). Business and society: A managerial approach. Four the edition. Homewood‚ Illinois: Irwin. Tibble‚ S. (1997). Developing communications strategy. Journal of Communication Management‚1(4):356-361. Toth‚ E.L.‚ Serini
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Social Innovation Centre Marketing Ethics: A Review of the Field _______________ N. Craig SMITH Patrick E. MURPHY 2013/08/AL/ISIC Marketing Ethics: A Review of the Field N. Craig Smith* Patrick E. Murphy** This paper is published in the book: Marketing Ethics‚ N. Craig Smith and Patrick E. Murphy‚ (London: Sage‚ 2012). * The INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD‚ Boulevard de Constance 77305 Fontainebleau cedex‚ France. Email: craig.smith@insead
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This article focuses on consumer movements that seek ideological and cultural change. Building from a basis in New Social Movement (NSM) theory‚ we study these movements among anti-advertising‚ anti-Nike‚ and anti-GE food activists. We find activists’ collective identity linked to an evangelical identity related to U.S. activism’s religious roots. Our findings elucidate the value of spiritual and religious identities to gaining commitment‚ warn of the perils of preaching to the unconverted‚ and highlight
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The Stakeholder Theory of the Corporation: Concepts‚ Evidence‚ and Implications Author(s): Thomas Donaldson and Lee E. Preston Source: The Academy of Management Review‚ Vol. 20‚ No. 1 (Jan.‚ 1995)‚ pp. 65-91 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/258887 Accessed: 20/04/2010 23:08 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR ’s Terms
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