Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
Premium Retailing Household income in the United States Population
Strength and weaknesses of ontological argument The Ontological Argument was‚ and still is‚ a hot-topic for debate among philosophers; many famous philosophers have published criticisms of the theory including Immanuel Kant and St. Thomas Aquinas. This obviously raises questions regarding whether or not this argument works. While there is no clear-cut answer to these questions‚ I personally believe that the negatives of this argument outweigh the positives‚ thereby making it a weak argument. The
Premium Ontology Metaphysics Ontological argument
ABS-CBN’s strength in content creation allow them to provide more value to their advertisers by way of innovative creative executions across free TV‚ cable TV‚ radio‚ print and the new media platforms (mobile and the Internet). Licensing and branded entertainment‚ including brand and product integration in our programming‚ also enhance their airtime revenue potential while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over‚ Felipe L
Premium Broadcasting
Consumer decision process and competitor profile: The Times Of India [pic] Table of Contents 1. Background 2 2. Need or Purpose Identification 2 3. Customer Analysis 3 3.1 Stimulus Response Model 3 3.1.1 Consumer Characteristics 3 3.1.2 Consumer Psychology 4 3.2 The Purchase Decision Process: Five-Stage Model 4 3.2.1 Problem Recognition 5 3.2.2 Information
Premium Newspaper Broadsheet
Strength-based Assessment Strength based assessment is a tool that focuses on people ’s strengths rather than their problems‚ with an aim to move away from categorising the person as the problem and to focus on their strengths and resilience by empowering the client to be the problem solver. It is important for the worker to assist in recognising‚ organising and enhancing existing strengths and resources. The worker needs to be optimistic about what people can achieve by focussing on the capacities
Premium Physical strength Problem solving Problem
Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
Premium Pharmacology Pharmaceutical industry Erectile dysfunction
Noel Surojeet Bosch India Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology‚ consumer goods and building technology in India. The Bosch Group operates in India through six companies‚ viz‚ Bosch Limited‚ Bosch Chassis Systems India Limited‚ Bosch Rexroth India Limited‚ Robert Bosch Engineering and Business Solutions Limited‚ Bosch Automotive Electronics India Pvt Ltd‚ Bosch Electrical Drives India Pvt Ltd. In India‚ Bosch set up its manufacturing
Premium Automotive industry Fuel injection Volkswagen Group
The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCGs have a short shelf life‚ either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods –
Premium Marketing Environmentalism
the witches planted the idea in his head of him potentially becoming King of Scotland‚ his strive and ambitious nature was one that turned into his weakness. Macbeth has changed subconsciously throughout the play and it is ambition that dominates his nature and ultimately causes this to be his fatal weakness. Although Macbeth is flawed with the weakness of ambition‚ he is not all that bad. Macbeth is first presented as a good man who fought for his king with great courage. He was an extremely loyal
Premium Macbeth Duncan I of Scotland King Duncan
Globalization has had an astonishing impact on the modern world. It has allowed nations to connect with other nations through mediums such as the internet‚ fax machines‚ music and television. Globalization has also encouraged companies to take advantage of the knowledge and talents of people all over the world. Outsourcing has created thousands of job opportunities for developing nations. The flow of income into developing countries has allowed people to increase their standard of living (Friedman
Premium Multinational corporation Globalization India