• Chrysler-Fiat Strategic Alliance
    Submission: Chrysler Fiat Strategic Alliance The Chrysler Company was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. Later Fiat S.P.A was merged into the company following a board approval and become Fiat Chrysler Automobiles...
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  • The 2009 Chrysler-Fiat Strategic Alliance
    16-17 Outline I. Introduction II. The Micro environment 1. The Companies a. Historical Background b. Strategic alliances 2. Internal assessment (strengths and weaknesses) III. The Macro environment 1. Benchmarking 2. Brand portfolios IV. Conclusion Introduction ...
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  • Accountant
    Abstract:      This case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have...
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  • Chrysler in Trouble
    Mercedes-Benz, Lexis, Hyundai, Chrysler, Camry, Fiat, etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased, the market did not faze them. Two firms prominent in this industry are Chrysler and Fiat which have both held successful...
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  • Daimler Chrysler Failure Analysis
    Sandrine CATHALO Elodie DUFOUR Elodie GARBAN Charles RATTANAVAN Joffrey THELLIEZ Fiat and Chrysler create an alliance Toward to an eventual merger… Executive Summary Since 1990, we have seen a high wave of mergers. Many companies where merging in order to respond to their environment and...
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  • Chrysler Fiat: Strategic Alliance
    Case Brief: The 2009 Chrysler-Fiat Strategic Alliance Case Brief: The 2009 Chrysler-Fiat Strategic Alliance Facts of the Case • Historically, Chrysler has been the number 3 auto manufacturer in North America, behind GM and Ford in market share; maintained number 3 designation after entry...
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  • 2009 Chrysler Fiat Strategic Alliance - Essay
    The 2009 Chrysler-Fiat Strategic Alliance (Teaching Note copyright Syed Tariq Anwar) Case Synopsis The case is intended to have students look at the 2009 Chrysler-Fiat strategic alliance, its current issues, and future viability in the global auto industry. The new landscape of the American...
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  • Foreign Direct Investment
    Perspective: Telefonica’s web site is available at {http://www.telefonica.com/en/home/jsp/home.jsp}. Another Perspective: Telefonica has expanded it alliance with China’s Unicom. To learn more, go to {http://www.businessweek.com/globalbiz/content/jul2008/gb2008079_485740.htm}. LECTURE OUTLINE This...
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  • Aftab
    FIAT’s strengths (SWOT Analysis) October 25, 2012 -SWOT Analysis- 1. Strengths: Diversified Business Portfolio- FIAT is active in automobiles, components, and production systems, and operates through nine business segments, including FGA, Chrysler , Magneti Marelli, Ferrari, Comau, Teksid, Fiat Powertrain...
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  • Essay
    Conclusion……………………………………………………………13 1.4 The Strategic Alliance of Fiat and Chrysler…………………………………14 1.4.1 Fiat Company Profile………………………………………………..14 1.4.1.2 Fiat Company SWOT Analysis…………………………..15 1.4.2 Chrysler Company Profile…………………………………………..15 1.4.3 The Reasons Behind This Strategic Alliance……………………..17 1.4.4 Evaluation...
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  • Chrysler
     Case Study 17 Chrysler Chrysler Corp was established in 1929 ( by Walter P. Chrysler) during the time when the auto industry had just began to bloom. During the depression, smaller more specialized companies began to disappear and the larger companies began to consolidate and buy up some of...
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  • Fiat
    Page 1.0 - History of Fiat 2.0 - External Environment 2.1 - PESTLE Analysis 2.2 - Porters 5 Forces 2.3 - Opportunities and Threats 3.0 - Internal Environment 3.1 - Strengths and Weaknesses 3.2 - Value Chain Analysis 4.0 - Current Strategy 4.1 - Current Strategic Implementation 5.0 - Issues...
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  • Case Study Analysis
    STUDY ANALYSIS FIAT AUTOMOBILES S.p.A OVERVIEW Fiat Group Automobiles S.p.A manufactures and markets automobiles, light commercial vehicles and related products in Italy, Europe, South America and Turkey. The company was formally known as FIAT Auto S.p.A and changed its name to Fiat Group Automobiles...
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  • Rebirth of the Carmaker
    post of CEO at Fiat. At the time of his appointment Fiat was in deep trouble and he was brought in to turn it around. Using the information in the case study undertake a SWOT analysis of FIAT at the time of his appointment and suggest how SWOT analysis in 2008 may differ. When Fiat hired Sergio Marchionne...
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  • Honda
    manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM, Ford, and Chrysler (which is controlled by Italy's Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision ...
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  • Management
    have already polarized into six major alliances - GM Alliance, Ford-Mazda, DCX Alliance, Toyota, VW Group and Renault-Nissan.  Automotive mergers are turning into a strategic option for companies looking to accelerate growth. In addition to corporate-level alliances, functional collaborations are increasing...
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  • General Motors and the Electric Car
    ability to improve and sustain it’s understanding of both the organizational and national cultures for which GM plans its operations. This new strategic alliance must also implement a shared comprehension of the cultural distances between both partners and a collective decision between the two on how to...
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  • International Marketing Plan
    and South America. The company supplies parts to some of the largest and successful automakers in the world such as Volkswagen, BMW, Ford, GM and Chrysler. Magna International will enjoy huge profits if they start doing business in Middle East countries as there is great demand for automobile and their...
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  • Environmental Analysis
    USING KM MODEL TO EXAMINE A FORM’S EXTERNAL ENVIRONMENT IN STRATEGIC ANALYSIS Diana Kao, Tony Mao Odette School of Business, University of Windsor, Windsor, Ontario, Canada N9B 3P4 Tel: 1-519-253-3000 ext.5065, E-mail: kao@uwindsor.ca, tmao@uwindsor.ca Abstract: The sustainability of a firm mainly...
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  • Strategic Management Chrysler Introuble
    Chrysler in Trouble Chrysler Motors, LLC was the third largest automobile manufacturer in the United States filed for bankruptcy protection April 30th, 2009, under section 363 of chapter 11of the United States bankruptcy code. The company included its 24 subsidiary in the filing. In order...
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