Strategy Of Head And Shoulder Shampoo Essays and Term Papers

  • Situational Analysis of Head & Shoulders Shampoo

    Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA The company was established by William Procter and James Gamble on October 31, 1837. P&G established its India subsidiary “P&G India” in...

    512 Words | 4 Pages

  • Head and Shoulders

    INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated...

    1660 Words | 7 Pages

  • Head & Shoulder

    brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Our History...

    667 Words | 2 Pages

  • head shoulder

     Project Report on Head&Shoulders Shampoo MiniProject (2009-11) Bach Submitted By Melbin Maria Noble Under the guidance...

    7224 Words | 42 Pages

  • Head & Shoulders

    Head & Shoulders Abstract Recently, P&G, especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event, P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation...

    2106 Words | 7 Pages

  • Head & Shoulder Marketing

    Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their hair. Apart from that, consumers using H&S shampoo can solve any scalp itchiness associated...

    3462 Words | 11 Pages

  • Heads shoulders knees and toes

    Touch your head then your shoulders then your toes ..ddghgisgd.....................................sdffffff.jfdkdjkchfkufgsjkbvkjbvfdkjbskighha dfhdfg iebgffekf dfdf f dfdf dfd ff f f f f f ff f f f f ffwjsgska“The overall effort will take time. There will be challenges ahead, but...

    671 Words | 3 Pages

  • Head on Head Strategy

    COUNTER TRADE Countertrade means exchanging goods or services which are paid for, in whole or part, with other goods or services, rather than with money. A monetary valuation can however be used in counter trade for accounting purposes. In dealings between sovereign states, the term bilateral trade...

    849 Words | 3 Pages

  • shampoo develop strategy

    As we know there are a lot of shampoo brands in the Indian market. They try to improve the products every year and searching the new strategies to promote the product. They have developed the product to respond the demand for the customer. Therefore, the companies designed to innovate and survey the...

    728 Words | 2 Pages

  • Head and Shoulders Market Analysis in Indian Context

    diversified its portfolio by introducing Crisco, a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent, shampoo, toothpaste, toilet paper, disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas...

    694 Words | 3 Pages

  • marketing strategy of Clear Shampoo in China

    Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo, it is...

    2926 Words | 11 Pages

  • Advertising Strategy for Anti Dandruff Shampoo

    makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years, most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of...

    4064 Words | 12 Pages

  • Shampoo

    SHAMPOO ...

    1310 Words | 5 Pages

  • Shoulder

    Lab Conclusion: In this lab, we worked with Alkaline Earth Metals. Since Alkaline earth metals have two valence electrons in their outer shell, they are very reactive. In this experiment we tested the reactivity of Magnesium, Calcium and Strontium and compared them to Aluminum of group 13. As we...

    1343 Words | 4 Pages

  • shampoo

    Pelican Stores is a chain of woman’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of related stores. Data collected for a sample of 100 in-store credit card transactions during one day in November 2002 are given...

    629 Words | 4 Pages

  • Shampoo

    how does hair conditioner works? 1. As most of us are aware, conditioners are meant to moisturise hair from the roots to the tip. They are made up of different types of softening and moisturising ingredients that make hair shinier, softer and glossier. Primary ingredients include surfactants, moisturisers...

    254 Words | 1 Pages

  • Shampoo

    Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in...

    1230 Words | 6 Pages

  • This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods

    making a new anti-dandruff shampoo in 1950. (Procter & Gamble, 2010) the new anti-dandruff shampoo is Head & Shoulders. Head & Shoulders is an old brand. In 1961 for the first time it entered the US market, but now it is a modern product, because “Head & Shoulders shampoo is a high-tech product, mainly...

    1124 Words | 6 Pages

  • The Shampoo to Beat All Shampoos

    Mickel Angelo A. Martinez EN 11 R-49 On the 1st of July 2007, Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff, and nourish the scalp at the same time. Once it was launched, there was immediately alot of buzz over...

    1219 Words | 3 Pages

  • Shampoos

    were using hair shampoo made from a blend of citrus juice and water. During this time hair conditioning was done using animal fats and plant oils. Babylonian men are recorded to have powdered their hair using gold dust around 1500 BC while kings along with other nobles had their head of hair curled by...

    2915 Words | 10 Pages