• Head and Shoulders
    INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is...
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  • Advertising Strategy for Anti Dandruff Shampoo
    SITUATION ANALYSIS The total market value of the anti-dandruff market in 2010 is at 3079.69 million baht, which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years, most recently 2009 to 2010 the market grew by 3.60%. Clinic...
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  • Head & Shoulder Marketing
    1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their...
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  • Head & Sholder
    ACKNOWLEDGEMENT With immense regard and respect in the honor of the ULAB. We are very grateful to it for providing us an opportunity to work . We are highly grateful to Mamtaj aktar munny , (Lecturer), for the trust he has shown in me by allowing us to perform this study and under whose able guidan...
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  • P&G Business Strategy Analysis
    P&G OUTLOOK Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing emp...
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  • Garnier Shampoo Project
    GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We...
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  • Marketing Mix of Shampoo
    Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Se...
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  • Shampoo Product Research
    Product Research A Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo?...
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  • Sunsilk Promotion Strategy
    History of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Bran...
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  • poo head item
    Dedicated to my wife, who stood by me unquestioningly through my anxiety disorder and whilst I developed this program. Contents Welcome Ethos The Nine Pillars 1- My story 2- The anatomy of anxiety 3- Phobias 4- Stopping anxiety 5- DIVERSION & relaxation tactics 6- BREATHING...
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  • marketing strategy of Clear Shampoo in China
    Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR...
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  • Strategy marketing plan
    BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG5553 Module Title Strategic Marketing Management Module leader Dr. Geraldine Cohen Student ID numberStudent name 1226866 I understand that the School does not tolerate plagiarism.  Plagiarism...
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  • Blue Ocean Strategy
    Blue Ocean Strategy "The biggest mistake anyone can make is to focus on the competitor. You focus on the consumer and you will get it right." – K.B.Dadiseth Competing in the overcrowded market is no way to sustain high performance; the real opportunity is to create Blue Ocean of uncontested...
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  • Comunication Strategy of Coke N Pepsi
    Master of Business Administration - International Business & Entrepreneurship Master Thesis EFO705 - Thesis Group 2019 Study Terms 2007-2008 School of Sustainable Development of Society and Technology Malardalens University Vasteras, Sweden. Marketing Communication of Pepsi & Coca Cola in Pakista...
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  • Crafting and Executing Strategy Case Study Help
    Manual to accompany Crafting and Executing Strategy The Quest for Competitive Advantage Concepts and Cases 18e Arthur A. Thompson The University of Alabama Margaret A. Peteraf Dartmouth College John E. Gamble University of South Alabama A.J. Strickland III The...
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  • Global Strategy and Leadership
    CPA Program – professional level Global Strategy and Leadership Key Concepts and Models Workshop Semester 2 2012 Author: Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2012 The contents and any information...
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  • Broad Differenciate Strategy
    9 Differentiation Advantage If the three keys to selling real estate are location, location, location, then the three keys of selling consumer products are differentiation, differentiation, differentiation. —Robert Goizueta, former Chairman, Coca-Cola Company If you gave me $100 billion and said...
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  • Marketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash
    1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines compan...
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  • Marketing Concept of Garnier Shampoo
    Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted  Advertising  Sales Promotion  Segmentation  Distribution StrategyTac...
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  • Class Note Business Strategy
    Class Notes Strategic Management Chapter I I. A. The Nature and Value of Strategic Management Exhibit 1.1, Strategy in Action gives an example of how a poor decision affected Xerox to the tune of $107 billion. Strategic management is defined as the set of decisions and actions that result in the for...
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