• Head and Shoulders
    INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is
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  • Advertising Strategy for Anti Dandruff Shampoo
    SITUATION ANALYSIS The total market value of the anti-dandruff market in 2010 is at 3079.69 million baht, which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years, most recently 2009 to 2010 the market grew by 3.60%. Clinic
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  • Head & Shoulder Marketing
    1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their...
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  • P&G Business Strategy Analysis
    P&G OUTLOOK Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing emp
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  • Marketing Mix of Shampoo
    Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Se
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  • Shampoo Product Research
    Product Research A Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo?
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  • Head & Sholder
    ACKNOWLEDGEMENT With immense regard and respect in the honor of the ULAB. We are very grateful to it for providing us an opportunity to work . We are highly grateful to Mamtaj aktar munny , (Lecturer), for the trust he has shown in me by allowing us to perform this study and under whose able guidan
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  • Sunsilk Promotion Strategy
    History of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Bran
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  • Garnier Shampoo Project
    GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We
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  • poo head item
    Dedicated to my wife, who stood by me unquestioningly through my anxiety disorder and whilst I developed this program. Contents Welcome Ethos The Nine Pillars 1- My story 2- The anatomy of anxiety 3- Phobias 4- Stopping anxiety 5- DIVERSION & relaxation tactics 6- BREATHING...
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  • marketing strategy of Clear Shampoo in China
    Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR...
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  • L'Oreal: Conquer the Market of Shampoo
    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2
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  • Shampoo
    INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP, Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT
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  • Gap Strategy Analysis
    GAP Strategy 10/15/2008 Gap has always been a reasonably priced merchant retail outlet store and customers have become accustomed with this. As OLD NAVY became more recognized with GAP shoppers, they began to associate OLD NAVY with the “cheap GAP”. This was only one of many problems th
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  • The Shampoo to Beat All Shampoos
    Mickel Angelo A. Martinez EN 11 R-49 On the 1st of July 2007, Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff, and nourish the scalp at the same time. Once it was launched, there was immediately alot of buzz ove
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  • Reseach on Shampoo
    Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no.
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  • Positioning Strategy
    Introduction: Product positioning is closely related to market segment focus (Berry, 2008). Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. Products in the same category can be positioned in many different ways. 
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  • Nintendo Strategy
    Competitive Strategy in Game Consoles Jay Conrod, Klimka Szwaykowska; Mar 7, 2007 The interactive entertainment industry has grown remarkably quickly in recent years. Since 2001, the market has been dominated by three major players: Sony, Microsoft, and Nintendo. Of these, Nintendo had the sma
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  • Foreign Market Entry Strategy - Four Seasons in Brazil
    [pic] [pic] Four Seasons Hotels and Resorts Strategic Marketing Plan for Entry into Rio de Janeiro, Brazil [pic] EXECUTIVE SUMMARY Four Seasons Hotels and Resort is the world’s premier luxury hotel management company. It is currently operating 83 hotels in 35 countries and has buil
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  • Non-Interest Diversification in Banking, the New Paradigm Shift After Liberalization and Its Relevance as a Marketing Strategy
    Page 1 of 131 Non-interest diversification in Banking, the new paradigm shift after liberalization and its relevance as a Marketing Strategy Subrato Bhadury Abstract The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and v
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