• Understanding Consumer Behavior
    Executive Summary The product that we use in this report is Head & Shoulders hair shampoo. The purpose of this report is to investigate the relationship between the consumer behavior and the marketing tools that the company of Head & Shoulders hair shampoo used. In this report, we can identify...
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  • Head and Shoulders
    dominated by Clinic All Clear. The high profile launch of Head & Shoulders fueled the growth of this specialty market. Now anti-dandruff segment constitutes around 15% of the total shampoo market. MARKETING MIX STRATEGY FOR HEAD & SHOULDER: PRODUCT MIX | PLACE MIX | PRICE MIX | PROMOTION...
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  • Advertising Strategy for Anti Dandruff Shampoo
    %. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff shampoo in the world in terms of sales. In Thailand, Head & Shoulders came into the...
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  • Marketing Strategy
    Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic Plus 2. Head & Shoulders 3. Chik Shampoo Industry in India Competition Model...
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  • marketing strategy of Clear Shampoo in China
    shampoo. In addition, it contained vitamins and mineral nutrients that deeply nourishes scalp. The forth one was that it was the first shampoo that subdivided into women and men. Price Name CLEAR Head& Shoulder Pantene Rejoice LUX Capacity(ml) 200 400 200 400 200 400 200 400 200 400...
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  • Marketing Mix of Shampoo
    stylist to buy the suitable shampoo directly in the store. The company can collect useful information of the customers to create a database and develop a good strategy to target more customers Product Head & Shoulders Citrus Breeze Shampoo Introduction Market Segmentation 1. Demographic...
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  • Research Analysis
    their hygienic purposes. To understand customer preference for a shampoo in general, mentioning of specific brand name was crucial thing to do because respondents would then think through the brand in their head and answer the survey. So, I come up with the brand Head & Shoulder as my research tool...
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  • The Marketing Plan of Niften Shampoo
    on the survey, Head & Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar...
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  • Company Profile of P&G
    Products. In 1995, Procter & Gamble Home Products entered the Hair care Category with the launch of Pantene Pro-V shampoo. In 1997 Procter & Gamble Home Products launches Head & Shoulders shampoo. In 2000, Procter & Gamble Home Products introduced Tide Detergent Powder - the largest...
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  • Head & Shoulder Marketing
    1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their hair...
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  • Marketing Concept of Garnier Shampoo
    designed to analyze our hypothesis. 19. MARKET RESEARCH ANALYSIS SURVEY FINDINGSPRIMARY RESEARCH Q 1. What do you use to clean your Q 2. Kindly specify the brand of hair care that you hair? currently use 3% Shampoo User Pantene Dove Head and Shoulders Garnier Non Shampoo Others Loreal User...
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  • Shampoo
    people in this category had different choices ranging from brands like Heads n Shoulders to foreign brands like Schwarzkopf, L'Oreal etc. They were regular shampoo users i.e. using shampoo atleast twice a week.  Housewives Not any brand specific. Gets the shampoo which comes under their...
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  • Head & Sholder
    Opportunities Head & Shoulders Alovera Shampoo Selling and production target Year | Target production | Target selling | | 2012 | 10 lacs | 9 lacs | | 2013 | 12 lacs | 11.7 lacs | | 2014 | 15 lacs | 15 lacs | | 2015 | 20 lacs | 20 lacs | | Product Analysis Head &amp...
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  • Study on P and G
    Head & Shoulders shampoo. Head & Shoulders is the world’s No. 1 Anti-dandruff shampoo and now has become a part of Indian homes as well. This best-ever anti-dandruff shampoo has an improved formula, which offers the fine combination of anti-dandruff efficacy and hair conditioning. What makes the...
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  • The Shampoo to Beat All Shampoos
    Shoulders’ basically because they always held the no.1 spot when it came to anti-dandruff shampoos. Majority of the population thought that it was the only anti-dandruff shampoo on the market. Head and Shoulders’ has been around for so many years, that it would be one of the biggest competitors for...
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  • Reseach on Shampoo
    . It is an excellent marketing and product research company while its R & D, manufacturing strategies and operations are its major strengths. P & G entered India in Nov 1995, with the world’s largest selling brand – Pantene. It also launched Head &Shoulders, which is the leading AD shampoo Head...
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  • Olympus Camera
    being appreciated throughout the world. Q.2) The two products in comparison are Sun silk and Head & shoulders. Sun silk: It is a shampoo from Unilever which is a leading brand in the beauty regime of women. It is a consistent brand which has brought innovations in hair care around the world...
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  • P&G
    -win strategies in China, its means we satisfy our consumers’ needs and wants first and increase our benefit. It will be helpful to my company enjoy a long life in China. (Market Penetration Product P&G’s Head & Shoulder presents shampoo in the Chinese market. There are three factors we can...
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  • Marketing Project
    Herbal Shampoo Head & Shoulders Dandruff She is satisfied with her shampoo as it helped in controlling hairfall.She says she started using Dove because of her friends. 3 Head & shoulder Sunsilk Dandruff He says he uses the shampoo for anti-dandruff. He says it is giving him good results and...
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  • All Clear
    environment. Competitors: Devising product and pricing strategy is also related to the competitors. The competitors for CLEAR are Head & Shoulder and others. So they are micro environment. Distributor: Production and marketing distribution channel communicate the product from one end to another and...
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