1 Company Overview 2 1.2 Company Mission 2 2. Situational Analysis 3 2.1 External Environment 3 2.1.1 PEST Analysis 3 2.1.2.Market Analysis 4 2.1.3 Competitors analysis 5 2.1.4 Target Customers 5 2.1.5 Porters 5 forces 5 2.1.6 Key success Factor 7 2.2. Internal Environment 8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10 3.2.Weaknesses 11 3.3.Opportunities 11
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STRATEGIC MARKETING PLAN FOR UTTARA BANK LIMITED Prepared for Dr. Razia Begum Professor Department of Marketing University of Dhaka Prepared by Sohael S. Tasneem ID: 40915035‚ Batch: 15th EMBA Program Department of Marketing University of Dhaka ------------------------------------------------- Acknowledgement In the course requirement of Strategic Marketing Management‚ I have had to write an assignment and submitted to the Instructor. The title of my term paper
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Executive Summary This report seeks to evaluate the major issue facing eBay with regards to its international strategy. This will be done through the analysis of eBay’s competitive environment using the Porter’s 5 forces and positioning in the industry using the BCG portfolio matrix. Following which‚ we will proceed to identify the sustainable competitive advantages of eBay using the resource-based view of the firm. The core competence of eBay will also be discussed. Through an overview of the above
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To: John Mackey‚ CEO – Whole Foods Market‚ Inc. From: Re: Whole Foods Competitive Position and Analysis Date: January 26‚ 2011 Introduction Whole Foods Market is a multi-national retailer of organic and natural foods. According to the Organic Trade Association (OTA) and Nutrition Business Journal‚ the organic and natural foods industry’s revenue is currently approximately $26 billion in the U.S.1 and $71 billion worldwide2. The OTA says that the organic and natural food category grew between
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ONESTOP ELECTRONICS STORES Strategic Management Plan Executive Summary Onestop Electronics Stores is a limited company that operates in the electronic industry. The firm was founded in 2010 and operates in the United States local and national markets as well as in foreign markets of the neighboring countries. The company essentially runs electronics chain stores that entail development‚ sales‚ repair‚ maintenance and distribution of all electronic gadgets and systems in local and international markets
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Part I: Conceptualizing a Business BUS/475 September 26‚ 2013 Abstract In this paper’s content‚ Feather Duster’s Cleaning Services develops a conceptualized business plan to reflect its statements of mission‚ vision‚ and values. The company is a cleaning service whose objective is to comply with its statements while rendering the best quality work and to be the best service provider to its client. Part I: Conceptualizing a Business Feather Duster’s
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A voice of authority on the natural world Strategic Plan 2011–16 The Natural History Museum is a scientific centre of global significance and one of the world’s leading visitor attractions for engagement with the natural world. The institution occupies two museum sites in South Kensington‚ London‚ and Tring in Hertfordshire plus storage facilities in Wandsworth‚ south London. Our vision is what we aspire to To advance our knowledge of the natural world‚ inspiring better care of our planet
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New Product Launch Marketing Plan‚ Part III MKT/571 June 9‚ 2014 New Product Launch Marketing Plan‚ Part III Executive Summary Stefani- Introduction Stefani- Situational Analysis Tamika- At “After Thought Auto” it is our goal to provide extraordinary customer service while providing exceptional window tinting product. We strive to ensure that every time a driver gets behind the wheel of their automobile they feel the best comfort possible. Window tinting allows the opportunity to preserve
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1. Why has Sharp been so successful for so long? What are its business and technology strategies? Sharp’s market entry to the electronics industry was through low cost assemble. However‚ Sharp soon realized that it could not complete in scale the well-established industry leaders such as Sony and Mutsuhito by playing catching up. Sharp’s decision to abandon this strategy of catching up in sales volume was a sound one‚ as well as its refocus where it thought it could win. Sharp also realized that
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"Congratulations! Today is your day. You’re off to Great Places! You’re off and away." These opening lines mark the commencement of the imaginative journey through the world created by Dr. Seuss in his picture book‚ ""Oh the Places You’ll go!" ‚an allegory of Life and its possibilities. Robert Frost also explores the same concept in his poem The Road not Taken. It is clear from both texts a journey of the imagination influences and shapes one’s perspective of the world and often results in transformation
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