"Strategic Audit Of Harley Davidson Inc 2008" Essays and Research Papers

  • Strategic Audit Of Harley Davidson Inc 2008

    Case Analysis # 19 Harley- Davidson Inc. 2008 I. Current Situation A. Current Performance * First decline in 20 years * Leads industry in domestic sales * Increased share of foreign markets * Strong, highly recognizable brand name and trademarks B. Strategic Posture 1. Mission * We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services...

    Brand, Buell Blast, Buell Motorcycle Company 879  Words | 5  Pages

  • Strategic Audit of Harley Davidson Inc.

    I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products...

    Harley Owners Group, Harley-Davidson, Harley-Davidson Museum 10696  Words | 33  Pages

  • Harley Davidson Inc. 2008: Thriving Through a Recession, Case 16

    Harley Davidson Inc. 2008: Thriving Through a Recession, Case 16 Mgmt 479A, Week 3 Dropbox 1 November 13, 2011 Synopsis: Harley-Davidson is a 105 year old motorcycle manufacturer. William Harley and Arthur Davidson decided to design and build a motorcycle in 1901. By 1903, they had built and sold three motorcycles and in 1907, the Harley-Davidson Motor Company became incorporated. The company was acquired by AMF Inc in 1969, but the main focus was on short-term profits which inevitably sent...

    Arthur Davidson, Baby boomer, Buell Blast 1842  Words | 6  Pages

  • Harley Davidson

    Introduction: Harley Davidson Inc is the leading motorcycle company in the United States, with an approximate 46% market share. It derives its revenue from the sale of motorcycles to dealers, the sales of parts and Harley Davidson accessories, and the financing of approximately 53% of its U. S. Consumer motorcycle purchases. Harley Davidson stock sold for P12.70 per share in late March 2009, down from a high of $70 in October 2007. Harley Davidson like manufacturers of big-ticket items has been...

    Buell Motorcycle Company, Dividend yield, Harley Owners Group 2691  Words | 7  Pages

  • Harley Davidson Financial and Strategic Analysis Review

     Harley-Davidson, Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson, Inc., Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6,000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson, Inc., Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%)...

    Fiscal year, Harley Owners Group, Harley-Davidson 1002  Words | 5  Pages

  • Harley-Davidson Diversification

    Executive Summary Harley-Davidson, Inc. is primarily in the business of recreational vehicle. Harley-Davidson was incorporated in 1981 and is based in Milwaukee, Wisconsin. Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley-Davidson, Inc. has a moderate to high level of diversification in the motorcycle industry. The corporation owns...

    Cagiva, Harley Owners Group, Harley-Davidson 1124  Words | 3  Pages

  • Harley Davidson Strategic Analysis

    4980 Strategic Management REPORT #1: STRATEGY ANALYSIS Harley Davidson Zach Jones 1. INTRODUCTION This project is one of three reports I will complete as part of the strategic analysis of Harley-Davidson. This first report focuses on strategy analysis and includes the following sections. First, the major concepts related to the competitive advantage analysis will be defined. Second, those concepts will be applied to the case of Harley-Davidson...

    Harley Owners Group, Harley-Davidson, International trade 1959  Words | 7  Pages

  • Harley davidsons

    Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look, feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year, which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards, including being rated: 2nd in ComputerW0rId’s Top 100 Best...

    Buell Motorcycle Company, Decision engineering, Decision support system 1140  Words | 4  Pages

  • STRATEGIC DIRECTION OF HARLEY DAVIDSON

    MGT499: Strategic Management Professor Daniel Corcoran November 30, 2014 STRATEGIC DIRECTION OF HARLEY DAVIDSON The success of Harley Davidson (HD) is due to the American motorcycle icon’s effective Strategic Management. HD’s vision, mission, goals and objectives strive to exceed the requirements of its main stakeholders. Although these needs are not always met, the company has unique relationships with is stakeholders. The company stays on course with its strategic plan, despite...

    Customer experience, Harley-Davidson, Hoshin Kanri 1559  Words | 4  Pages

  • Harley Davidson Case Study

    Harley Davidson Introduction Harley-Davidson’s history began in 1903 when Arthur Davidson, his brothers Walter and William, and William Harvey produced three motorcycles in a shed built in the Davidson’s backyard. Their reputation in motorcycle racing grew in the early 1900’s and elevated even higher with the production of the “V-twin engine” a Harley-Davison trademark. The new engine allowed the company to thrive throughout World War I by producing 17,000 motorcycles for military use. The company...

    Arthur Davidson, Customer service, Harley Owners Group 1274  Words | 4  Pages

  • Harley Davidson

    SWOT analysis on Harley-Davidson, Inc. (Harley), number 458 on the 2012 Fortune 500 list (Fortune, 2012). Company Overview Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles, but a wide range of associated products, including parts and accessories, clothing and apparel, and financial services. Harley-Davidson, Inc. is divided into two operating segments: Harley-Davidson Motorcycle Company...

    Financial ratio, Harley Owners Group, Harley-Davidson 2607  Words | 7  Pages

  • Harley Davidson Marketing Strategy

    Opportunities…………………………………………………..4 d) Threats……..……………………………………………………..4 3. Analysis of Harley Davidson Case Study……………………………..5 4. Recommendations…………………………………………………………….6 5. References…………………………………………………………………………8 1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business, the Harley Davidson business has endured the peaks and troughs of economies to be recognised...

    Arthur Davidson, Brand, Harley Owners Group 2115  Words | 9  Pages

  • Harley Davidson Case Study

    Harley Davidson Case Study MBA Program In Partial Fulfillment of the Course Requirements for MBA 5302 Submitted by July 24, 2013 Introduction Harley Davidson, established in 1903, is the largest manufacturer of motorcycles in the United States. While Harley Davidson dominates the moto market in the United States, it is very small compared to the international market which is infiltrated with large Japanese firms such as Kawasaki, Honda and Yamaha who produce various categories...

    Buell Blast, Buell Motorcycle Company, Cagiva 1592  Words | 6  Pages

  • Harley Davidson Strategic Analysis

    William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year, 150 motorcycles were produced...

    Arthur Davidson, Asset, Capital asset 1030  Words | 3  Pages

  • Harley Davidson Executive Summary

    Case Analysis of Harley-Davidson, Inc. Executive Summary Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of...

    Chief executive officer, Corporate governance, Harley Owners Group 782  Words | 3  Pages

  • A Case Study On Harley Davidson

    STUDY ON HARLEY DAVIDSON: DEFENDING A PIECE OF DOMESTIC PIE About Harley Davidson  Founded in 1903 by William S Harley and the Davidson brothers.  Symbolizes the all-American attributes of individuality, freedom and passion for adventure.  By 1960 Japanese motor companies hit the country  In 1969 AMF, a recreational equipment conglomerate  By 1976 Harley-Davidson offered 4 models  With the 80s Harley-Davidson started its revitalization program with the government help.  Harley-Davidson...

    Harley Owners Group, Harley-Davidson, Motorcycle 387  Words | 9  Pages

  • Harley Davidson

     Harley Davidson Inc. Rasmussen College Author Note This paper is being submitted on December 18, 2013 for Lynn Groesbeck’s FX5-A140 Financial Accounting Course. Harley Davidson Inc. The purpose statement of Harley Davidson is to fulfill dreams of personal freedom. That is a pretty big statement but Harley Davidson backs that purpose with a brand that is recognized worldwide and for more than just motorcycles. In 1901, Williams S. Harley completes a blueprint...

    Harley Owners Group, Harley-Davidson, Motorcycle 1063  Words | 4  Pages

  • Strategic Audit of Harley Davidson

    Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past, present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials, low debt load, 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. • World wide retail for 4th quarter 12.9% growth over year 2000. • Forbes named Harley-Davidson its "Company of the...

    Buell Motorcycle Company, Foreign exchange market, Harley-Davidson 5305  Words | 19  Pages

  • Case Analysis: Harley- Davidson Inc.

    Case Analysis: Harley- Davidson Inc. This case study analyzes the differentiation strategy adopted by Harley-Davidson Inc. to differentiate itself from the competition. Further, it will address the issues and challenges faced by Harley- Davidson Inc. due to changing demographics and financial turmoil. And last but not least the case study will give an idea of what strategies Harley- Davidson Inc. could apply in the future so that it could sustain and enhance its competitive position. ...

    Baby boomer, Cruiser bicycle, Harley Owners Group 1268  Words | 4  Pages

  • Harley Davidson-Microeconomics

    Week 11 Course Paper – Harley Davidson-Microeconomics Jason Norris Rasmussen College Author Note This research is being submitted on September 13, 2012 for Mr. Rick D. Pretzsch G204/ECO2023 Section 01 Microeconomics course at Rasmussen College by Jason Norris Week 11 Course Paper - Final Submission Prepare a 3-4 page essay that summarizes how microeconomics affects your chosen company. Use your previous course paper assignments to assist you with this essay. Remember to use suggestions...

    Arthur Davidson, Buell Motorcycle Company, Harley Owners Group 1293  Words | 4  Pages

  • harley davidson

    In 1901, a 20-year old William S. Harley drew up plans for a small engine designed for use in a regular pedal-bicycle frame. Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle in the Milwaukee machine shop located at the home of their friend, Henry Melk. On the year 1903, Harley, Davidson and Davidson’s brother, Walter Davidson, finished their first motor-bicycle. Harley and the Davidson brothers tested the power-cycle of their first motor-bicycle...

    Harley-Davidson 1888  Words | 5  Pages

  • Harley-Davidson Individual Assignment

     Harley-Davidson: Individual Assignment Florida State College at Jacksonville Abstract The purpose of this paper is to identify the obstacles Harley-Davidson faced in 2007, going into a looming recession. It was found that Harley-Davidson has become very resourceful, and forged many key alliances since its many years in operation. In addition to the measures that Harley-Davidson took to survive a recession, while increasing productivity, additional...

    Arthur Davidson, Buell Motorcycle Company, Harley Owners Group 1296  Words | 4  Pages

  • Harley Davidson

    Harley-Davidson Case Study According to Kotler and Armstrong (2010), to build long lasting customer relationship, a company must create superior customer value and satisfaction. Harley-Davidson must have found the correct formula for customer relationship because the brand is one of the strongest brands in the world and has continuously been successful for 108 years. What is the secret to Harley-Davidson’s success? For over a hundred years, the company has invested on its Harley-Davidson brand...

    Customer relationship management, Customer service, Harley Owners Group 810  Words | 3  Pages

  • Harley Davidson Case Study

     Harley-Davidson Case Study Based on this case and other information about Harley at www.harley-davidson.com and other sources, what do you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American, having a local dealer, local repair shop, and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America, which gives the buyer a sense...

    Harley Owners Group, Harley-Davidson, Marketing 830  Words | 3  Pages

  • Harley Davidson Motorcycles

    Harley-Davidson Inc The Harley-Davidson Motor Company was formed in 1903 by William S. Harley and the Davidson brothers (Walter and Arthur). The company started out slowly but once word got round that the Harley-Davidson was a reliable piece of machinery, more orders flowed in. Early on Harleys were exported to other countries. During World War I (1917-1918), Harley-Davidson produced 20,000 military motorcycles to serve...

    Arthur Davidson, Buell Motorcycle Company, Harley Owners Group 2240  Words | 7  Pages

  • HARLEY-DAVIDSON INTERNAL AND EXTERNAL ANALYSIS

    over five years, and compare the trends to industry averages. Be sure you have a clear ranking of the industries' competitors Lateresa Blackwell March 12, 2014 Business Policy & Strategic Solutions | BUS499 R01 Faculty:  Boris Mendez While analyzing Harley-Davidson and their effectiveness with handling obligations of current ratios of 1.9 and the quick ration of 1.47 when it should be on average approximately near 2 and quick ratio near 1 within the motor-cycle industry...

    Current ratio, Financial ratio, Financial ratios 1625  Words | 5  Pages

  • Executive Summary of Harley-Davidson

    Endurthy Date : Feb 4, 2006 Topic : Harley-Davidson‘s Strategic vision, company objectives, and overall strategy 1. Summary of the company business model betwen1994 – 2003: Harley-Davidson is the 100-year-old, leader in manufacturing and selling motorcycles. Good relationships, continuous improvement, employee and management involvement, team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques...

    Better, Harley Owners Group, Harley-Davidson 1369  Words | 5  Pages

  • Harley Davidson Case Study

    February 19 2013 Case Study 10 Harley Davidson Tuesday’s 6pm-10pm 1. IF you were CEO of Harley Davidson, How would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? A.)The advantage of Using Exports was that I’m able to save money in resources, taxes relief’s, and cheaper labor while exposing my product to an international market. Harley recognized that “German motorcyclist rode...

    Corporation, Harley Owners Group, Harley-Davidson 816  Words | 3  Pages

  • Strategic Plan

    Strategic Plan – Harley-Davidson The strategic management and execution process involves five tasks including developing a strategic vision, mission, and values; setting objectives; crafting a strategy to achieve the objectives and move the company along the intended plan; executing the strategy; and monitoring developments, evaluating performance, and initiating corrective adjustments. A competitive strength assessment entails a representative value chain system including a supplier-related value...

    Globalization, Harley-Davidson, Management 1928  Words | 6  Pages

  • Harley-Davidson Motor Co., Inc.: Defending a Piece of Domestic Pie

    Harley-Davidson Motor Company was founded in 1903 by William S. Harley and Davidson brothers and has come to symbolize the all-American attributes of individuality, freedom and passion for adventure. Harley-Davidson produced by 1950 uniquely styled motorcycles that inspired an unusually high degree of brand loyalty achieving a 60 percent to 70 percent of US market share. By 1960 Japanese motor companies hit the country with quality motorcycles for cheaper prices because of a hug structure and efficient...

    Arthur Davidson, Harley Owners Group, Harley-Davidson 816  Words | 3  Pages

  • Harley Case

    Case analysis: “Harley-Davidson, Inc., May 2012” “Strategy is not a detailed plan or program of instructions; it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.” Executive Summary On “Harley-Davidson Case Study” As the sole surviving American motorcycle company from the pioneering days of the industry, Harley-Davidson is an archetype of American style. The famous spread eagle signifies but also an “American Muscle”...

    Harley Owners Group, Harley-Davidson, Motorcycle 1119  Words | 4  Pages

  • MGT 499 Harley Davidson Mission and Vision

    Harley Davidson: A Visionary Company? Harley Davidson's Vision statement is, "We fulfill dreams inspired by the many roads of the World by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality." Mission: “We ride with our customers and apply this deep connection in every market we serve to create superior value for all our customers” (Every Day Values, 2012) this has always been something that...

    Better, Harley Owners Group, Harley-Davidson 865  Words | 3  Pages

  • Harley Davidson Case Study

    Harley Davidson was founded in Milwaukie, Wisconsin in 1903, and has been manufacturing motorcycles continuously since conception (Harley Davidson DVD, 2008). The company is now one of the world’s largest motorcycle manufacturers and controls 26% of all motorcycle sales in the USA, and a massive 50% of the heavyweight segment (Armstrong & Kotler, p129). The Harley Davidson name is an incredibly strong brand in the world today. Not many people in western culture could hear the name Harley Davidson...

    Brand, Brand management, Customer relationship management 1982  Words | 6  Pages

  • Harley Davidson, Inc.

    Harley-Davidson, Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend...

    2009, Financial ratio, Harley Owners Group 4487  Words | 25  Pages

  • Harley Davidson

    Harley Davidson Harley Davidson is an American motorcycle manufacturer which is very well known by all, bikers and non-bikers alike, around the globe and it is outstanding example of a company that has created loyalty through a pattern of steadfast interactions with its customers. Harley Davidson is an Iconic Brand Builder which has formed a deep emotional connection with its consumers that was strengthens through the creation of the Harley Owners Group (H.O.G.), motorcycle clubs where fans could...

    Brand, Harley Owners Group, Harley-Davidson 1345  Words | 4  Pages

  • External analysis and Swot of Harley-Davidson

     Trident University Module 3- Case Assignment MGT499 Dr. David Pritchard June 13, 2015 Harley-Davidson has many opportunities for moving forward in a competitive environment. However, H-D faces many threats in the environment. The alliance between Harley and Lehman Trikes presented an opportunity for both organizations. Opportunities • Large India market for H-D is virtually untapped (only 6% of population have motorcycles) • Manufacture street bikes in India with low price range...

    Competition, Harley-Davidson, Marketing 895  Words | 6  Pages

  • Harley Davidson

    * Mission Statement Our diversity mission is to foster a culture that integrates diversity and inclusion into all aspects of the business in order to further fulfill dreams through the experiences of motorcycling. * Vision Statement Harley-Davidson values, embraces and celebrates diversity in order to develop and continuously improve mutually beneficial relationships with stakeholders to fulfill dreams and provide extraordinary customer experiences in an increasingly dynamic, diverse and global...

    Buell Motorcycle Company, Customer, Customer service 1688  Words | 7  Pages

  • Harley Davidson Case Study

    Harley Davidson Motor Company was founded by William Harley and Arthur, Walter and William Davidson. It is the producer and manufacturer of iconic and unique motorbikes, which are desired by millions of people around the globe. It is the most recognized company in motorcycle industry, creator of culture, lifestyle and tradition. It is one of few businesses which have gained the admiration and respect of consumers and competitors. History of Harley Davidson Motor Company started in 1901, when William...

    Arthur Davidson, Brand, Harley Owners Group 2204  Words | 7  Pages

  • Harley Davidson Motorcycle Company

    Harley Davidson Motor Company Chad D. Schisler National University Author Note [Include any grant/funding information and a complete correspondence address.] Abstract Brief History The Harley Davidson Motor Company has been in the motorcycle industry for almost a hundred years and has been indicted as one of the best motorcycle manufacturers in the world. Historically, the motor business of the Harley Davidson started in the early 1900’s where William S. Harley and Arthur Davidson developed a...

    Chief executive officer, Executive officer, Harley-Davidson 1891  Words | 9  Pages

  • Harley Davidson Case Analysis

    Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the “baby-boomers”...

    Advertising, Brand, Brand management 1812  Words | 5  Pages

  • MGT499-Module 4 Case- Harley-Davidson-Strength & Weaknesses

    STRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT CASE ASSIGNMENT To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions: What are H-D's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment? Describe what you consider to be two or three of the weaknesses...

    Customer service, Harley-Davidson, Motorcycle 1384  Words | 7  Pages

  • Harley Swot Analysis

    Harley-Davidson has become a household name in the United States and is a brand that has acquired an almost mystical power (Austin, Sole, Cotteleer, 2). The Harley-Davidson motorcycle business has been around for 95 years and to this day, people will still wait up to two years for their turn at receiving their own Harley. The demographic of Harley-Davidson customers ranges from “riders in their forties with grown child no longer at home to young, reckless and ‘born to be wild’ (Austin, Sole, Cotteleer...

    Arthur Davidson, Harley Owners Group, Harley-Davidson 1171  Words | 4  Pages

  • Harley-Davidson Case Study

    MGMT – 479 DEE Harley-Davidson Case Study April 7, 2011 Synopsis Harley Davidson began its roots in Milwaukee, Wisconsin by two young men in a tiny shed in their backyard. William Harley and Arthur Davidson were the first to begin the business of designing and building their own motorcycles and then Arthur’s two brothers entered the picture to help out because they were both very skilled as one was a machinist and the other was a mechanic. They started out only making three motorcycles their...

    Arthur Davidson, Buell Blast, Buell Motorcycle Company 1430  Words | 5  Pages

  • Harley Davidson Case Study

    1. Explain how Talon helps Harley-Davidson employees improve their decision making capabilities. Talon is Harley-Davidson’s proprietary dealer management system. Talon handles inventory, vehicle registration, warranties, and point-of-sale transactions for all of Harley-Davidson’s dealerships. The system helps improve decision-making capabilities by offering an enterprise wide view of operations, sales, and expenses. The system automatically generates part orders, taking much of the guesswork out...

    Decision engineering, Decision making, Decision support system 763  Words | 4  Pages

  • Swot Harley Davidson

    Briefly Information of Company Harley-Davidson Harley-Davidson (Harley), a leading automotive company, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee, Wisconsin and employs about 9,755 people as on 31st December 2007. The company recorded revenues...

    Buell Motorcycle Company, Harley Owners Group, Harley-Davidson 1282  Words | 5  Pages

  • Harley Davidson-Strategic Analysis

    Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success...

    Financial ratio, Financial ratios, Harley Owners Group 8158  Words | 30  Pages

  • Harley Davidson

    1. Background The Harley Owner Group (H.O.G), a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166,667 members were considered...

    Brand, Brand equity, Brand management 1881  Words | 7  Pages

  • Harley Davidson: Sustaining a Competitive Position in the Market

    Abstract Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales...

    Cash balance plan, Ford F-Series, Ford Motor Company 1605  Words | 5  Pages

  • harley davidson

    Abstract This paper will try to analyze, if Harley Davidson has followed the traditional customer driven mar-keting way by following the path to create customer value and later getting the value back and the behavior of the customers can affect the demand for its bikes. The value streamis: • Understanding market place and customers need and wants • Designing a customer driven marketing strategy • Construct an integrated marketing strategy that deliver superior value • Build profitable customer...

    Customer, Customer relationship management, Customer service 1272  Words | 4  Pages

  • Harley Davidson Case Analysis

    The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions, projects, geography, or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe, Middle East, Africa, Asia, Latin America, US, and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees...

    Business, Corporation, Marketing 1194  Words | 5  Pages

  • Harley-Davidson Case

    Harley-Davidson Mini Case Question 1 The international business environment that Harley-Davidson faces includes several challenges and obstacles. These challenges include trying to increase sales in nations that already offer well-known brands of motorcycles at cheaper costs. Besides having to compete with local brands, in places such as Europe each specific country may have different preferences on styling, size, and the type of performance. Other obstacles include high tariffs in some emerging...

    Brand, Carbon dioxide, Government of Japan 714  Words | 3  Pages

  • Harley Davidson

    Harley Davidson: Improving Quality Questions: 1. Analyze Harley Davidson’s customer survey. What information is it trying to gather? What are its research objectives? 2. What recommendations would you make to Harley Davidson with regard to contract method and sampling plan for data collection using this questionnaire? 3. How can the data collected from this questionnaire be analyzed to obtain useful insights for Harley Davidson management? 4. In addition to or instead of the survey, what...

    Harley-Davidson, Lingerie, Marketing 735  Words | 3  Pages

  • Harley Davidson

     Case#2 Harley Davidson Case Study Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. It was founded in 1903 in Milwaukee, WI. Around mid-1980’s, the company was facing problems with product quality and enlarged global presence, hence the management realized the need for an integrated management system that will not only improve the company’s processes but also fit within its budget and enhance its profits. This caused the start of the process...

    Change management, Enterprise resource planning, Harley Owners Group 1637  Words | 5  Pages

  • The Harley Davidson

    importance of understanding consumer behavior, let’s look first at Harley-Davidson, maker of the nation’s top-selling heavyweight motorcycles. Who rides these big Harley “Hogs”? What moves them to tattoo their bodies with the Harley-Davidson emblem, abandon home and hearth for the open road, and flock to Harley rallies by the hundreds of thousands? You might be surprised, but Harley-Davidson knows very well. The Harley-Davidson example shows that many different factors affect consumer buying behavior...

    Cognition, Decision making, Decision making software 1438  Words | 5  Pages

  • Harley Davidson Case Study

    The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect...

    Arthur Davidson, Harley Owners Group, Harley-Davidson 1025  Words | 4  Pages

  • Harley Davidson Case

    1. What kind of culture does Harley have? How does organizational culture affect IT driven change? 1) Harley-Davidson puts high value on ¡§individual participation¡¨ and ¡§teamwork¡¨ in terms of organizational culture. It also applies the concept of ¡§self- directed teams¡¨ derived from this organizational culture. 2) Harley-Davidson has developed group leadership of IS function based on collaborative organizational culture. Each circle has its own IS Director, and three...

    Harley-Davidson, Organizational culture, Organizational structure 908  Words | 3  Pages

  • Harley-Davidson Inc. Case Study

    5.3 Opportunities 10 5.4 Threats 10 6.0 CONCLUSION 12 7.0 RECOMMENDATION 14 8.0 REFERENCES 15 1.0 INTRODUCTION In year 1901, Harley-Davidson Motorcycle Company was established by William Harley and Walter, William, and Arthur Davidson, who built their first motorcycle in the Davidson family’s backyard in Milwaukee, Wisconsin. Two years later, they success built and sold out three motorcycles and substantial increased to eight units in 1904. Then, they...

    Arthur Davidson, Buell Motorcycle Company, Harley Owners Group 3790  Words | 13  Pages

  • Harley Davidson Analysis

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