STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
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LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact‚ Lux has been making waves since 1924‚ when it launched the world’s first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers‚ it arrived in the UK in 1928‚ offering people
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CASE STUDY Submitted To Mr. Syed Habib Anwar Pasha Senior Lecturer Rural Marketing (MKT-406)Faculty of Business Administration Submitted By |Jahidul karim |ID No:071200092 | |Mostafizur Rahman |ID No:071200048 | |Nazmul Hossain |ID No:071200149 | |Mostafizur Khan
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without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Lever’s largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand "Lux"‚ the various strategies adopted to survive in the market for over 75 years and
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Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product‚ the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system
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A new product progresses through a sequence of stages from introduction to growth‚ maturity‚ and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation‚ thus impacting the marketing strategy and the marketing mix. The product revenue and profits can be plotted as a function of the life-cycle stages as shown in the graph below: Product Life Cycle Diagram Introduction Stage In the introduction stage‚ the
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Many data collector firms and technology companies are aggressively bringing together people’s TV viewing behaviour with other private data. But cable and satellite companiesare testing and positioning new system designed to show highly targeted ads. The goal of these companies is to stimulate teh civilised tracking which is widely used on people’s personal computer with the new technology that attains their living room. One of the most progressed companies‚ Cablevision Systems Corp‚ has come up
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If you value time then you will definitely buy those watches which you worth it. In 21st century Titan has made a product of innovative technology. Titan watches are a brand from Titan Industries which is a leading brand in India. Titan watches are very unique in its style ‚ design‚ fashionable‚ elegant and durable. These watches have a timekeeping technology of quartz crystals which is good for greater accuracy than the mechanical watches. It has a date and time‚ altimeter‚ barometer and compass
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ITC ACKNOWLEDGEMENT The project would Shared by: mnmgroup Categories Business > Entrepreneurship & Business Planning Tags Holdings Corp‚ the International‚ ITC Infotech‚ ITC Staff‚ How to‚ information technology‚ ITC Group‚ English dictionary‚ International Trade Centre‚ online dictionary‚ trade development‚ developing countries‚ training courses‚ Earth Observation‚ ITC Limited - Stats views: 619 posted: 3/23/2011 language: English pages: 26 Public Domain Other docs
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