P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills
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Five years later—the acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe
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Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
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It may appear that Gillette shareholders are getting a good deal; however‚ they could be getting a better deal. Gillette should receive closer to $60/share‚ and while an offer of $54.05 is a deal that is not as good as it could be‚ it is better than no deal at all. Using transaction multiples‚ we see that Gillette is being valued well above the market in valuations involving revenues‚ EBITDA and P/E multiples. Also‚ large benefits come to shareholders in the method of acquisition. Although it is
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Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
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Simple Stimulus Learning Paper Simple Stimulus Learning Paper This paper will begin with an explanation of the concept of habituation and the role of the activity of stimulation and both non-associative and associative processes has on either long-term or short-term habituation. This paper will also analyze the factors that affect perceptual learning‚ especially that of the process of stabilizers in both memory and skills after the initial acquisition. The effects of stimulus exposure will also
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Simple Stimulus Learning Simple Stimulus Learning Throughout time learning has been described as the gaining of information. When one learns‚ they are responding to stimuli that have triggered their ability to acknowledge what is going on around them. An operational definition of stimulus can be something or someone that initiated or has been viewed as starting a response. In other words “much of our behavior consists of learned responses to simple signals” (Northern College‚ 2003). There
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The Advantages and Disadvantages of the Stimulus Package Competition will be fierce for a piece of economic stimulus package pie. After all‚ this bail out is directly the result of a credit system in crisis from overextension of subprime lending. Too many American families are facing mounting piles of debt‚ job loss‚ and possibly the foreclosure of their home and business. Surveys of taxpayers show the expected uses of the tax rebate to be paying a bill/debt‚ beefing up a meager or depleted savings
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not‚ the Stimulus is a very important bill that he passed that saved our country. Very soon after being elected in 2008‚ Barack Obama passed the Recovery Act‚ the main focus of this was to promote renewable energy. One of Obama’s main goals was to double the generation of renewable energy by 2012 (Gillin 1). The Recovery Act is sometimes referred to as the Stimulus package but‚ Obama prefers to call it the Recovery Act because that’s the same as saying it would work long term. A Stimulus would mean
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The basis for theories of behavior management focus on these ABC’s: Antecedent event or stimulus. In behavior management‚ it is critical to count and examine the specific events that precede behavior; Behavior or response of the student. This is the specific‚ observable and measurable behavior that is targeted; and Consequent event or reinforcement of behavior. In behavior management‚ the impacts of a variety of reinforcements or rewards are considered so that the most reinforcing reward is chosen
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