Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Case Analysis on Steve Jobs - Praneeth Konduri (srk591) Who is Steve Jobs? Steve Jobs‚ co-founder of Apple Computer‚ is considered an inventor in the modern era of computers and mobile phones. He is regarded as the person who ran Apple computers. He made the company so successful that it became the most valuable company in the history by 2012 (a while after his demise) (Forbes‚ 2012). He used strong leadership traits to achieve this success. The organizational structure in the company was very top-down
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MGT 3302 Case #1-Diversity at PepsiCo 1. If I were just appointed the HR manager at PepsiCo‚ I would implement several mandatory training sessions for the employees and board members. In order for a company to integrate a diversified culture into their organization‚ every single member of the company has to be involved. Several key components that would be introduced would be legal awareness‚ cultural awareness‚ and sensitivity training. Legal awareness would be a very important training component
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy
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PEPSI WANTS TO GLOBALIZECASE STUDY OF INDIABYCHAUDHRY SHAHID MEHMOOD GUILDHALL COLLEGE Q.1 Why do companies like Pepsi to globalize? What are the various ways in whichforeign companies can enter a foreign market? What hurdles and problems didPepsi face when it tried to enter India during the 1980?Answer. Globalization is a term that refers to the acceleration and intensificationof mechanisms‚ processes‚ and activities that are allegedly promoting globalinterdependence.Pepsi like other big
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Steve Case’s childhood was pretty much a normal life. His mom and dad had regular jobs. The only weird thing about Steve’s life was his interest in jobs. Stephen M. (Steve) Case was born on August 21‚ 1958 in Honolulu‚ Hawaii. As a young kid Steve made small business with each other. At 6‚ Steve and his brother created a lemonade stand that sold lemonade for 2 cents a cup. A little farther in life Steve and his brother made a business that sold seeds and greetings cards through mail and door-to-door
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