Pepsi

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Marketing Strategies of Pepsi Co.

PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include, “Care for customers/world we live in, sell only products we are proud of, speak with truth, balance short term and long term, win with diversity/inclusion and respect others”.SWOT Analysis Strengths * diversification and branding, * distribution : direct store delivery, broker-warehouse, and food service and vending * youthful marketing efforts, * and sustainability efforts| Weakness * Cultural differences * Costs * Favorable image: Tough to pose a challenge to more establish Coca Cola brand.Opportunity * Consumer taste and population growth drive demand in the consumer sector, * Economic growth of businesses, like restaurants and hotels, drives demand in thecommercial sector * Intelligent usage of Social Media to create awareness about its environmental friendly policiesThreat * Fierce competition from Coca Cola outside North America * Ever changing consumer preference. * Competition from cheaper private labels * Snack products though are more profitable, they do not generate goodwill among consumers due to low nutrition content in them.Geert Hofstede Cultural Dimensions| Power Distance Index

Higher power distance societies tend to be less egalitarian, while democratic countries exhibit low power distance. Countries with a lower power distance indicator will also have a more equal distribution of power between the brand and the consumers. PepsiCo will be on an equal playing field with customers, not above or below them in hierarchy. Countries that fall in the low...
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