Preview

Pepsi

Satisfactory Essays
Open Document
Open Document
534 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pepsi
Marketing Strategies of Pepsi Co.

PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include, “Care for customers/world we live in, sell only products we are proud of, speak with truth, balance short term and long term, win with diversity/inclusion and respect others”.SWOT Analysis Strengths * diversification and branding, * distribution : direct store delivery, broker-warehouse, and food service and vending * youthful marketing efforts, * and sustainability efforts |
Weakness * Cultural differences * Costs * Favorable image: Tough to pose a challenge to more establish Coca Cola brand.Opportunity * Consumer taste and population growth drive demand in the consumer sector, * Economic growth of businesses, like restaurants and hotels, drives demand in thecommercial sector * Intelligent usage of Social Media to create awareness about its environmental friendly policiesThreat * Fierce competition from Coca Cola outside North America * Ever changing consumer preference. * Competition from cheaper private labels * Snack products though are more profitable, they do not generate goodwill among consumers due to low nutrition content in them.Geert Hofstede Cultural Dimensions |
Power Distance Index

Higher power distance societies tend to be less egalitarian, while democratic countries exhibit low power distance. Countries with a lower power distance indicator will also have a more equal distribution of power between the brand and the consumers. PepsiCo will be on an equal playing field with customers, not above or below them in hierarchy. Countries that fall in the low

You May Also Find These Documents Helpful

  • Satisfactory Essays

    PepsiCo is a consumer product company that operates in highly competitive markets and to continue demand for their products they must continue to improve products to offer what the consumer wants. PepsiCo must monitor the market and respond to changes in consumer wants quickly or their competitors will respond first taking away some of the demand for PepsiCo’s products. PepsiCo has several brands that it produces including Pepsi-Cola, Frito-Lay, Tropicana, Quaker, and Gatorade. These brands offer quick snacks and convenience, which has historically been a preference for consumers. PepsiCo is innovating ways to keep foods and snacks convenient while making them healthier. This is in response to consumers wanting healthier options. All of these actions coupled with marketing strategies keep the consumer demand rising for PepsiCo brands (PepsiCo, 2011).…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Marketing Plan for Kickstart

    • 3527 Words
    • 15 Pages

    PepsiCo has world renown brand name, a reputation for solid brands and a deep and wide product line in the international and domestic markets. (Simon & Sullivan, 1993). With revenue of more than $66.5 billion, PepsiCo is a world-wide leader in the beverage industry (Bryson York, 2012; Watling, 1992). According to its annual report, the international brand, innovative capabilities, and strong distribution network define PepsiCo as a market leader and are its strengths (www.pepsico.com; Valentin, 2001). One of the strength identified for PepsiCo is its franchise system (www.pepsico.com). A consistent brand and advertising campaign coupled with a consistent marketing strategy for promoting its brands is also a strength. PepsiCo further has a strong global presence as it sponsors major sporting events (www.pepsico.com). It also has a focus on one of the most important customer trends, i.e., customer satisfaction (Finch, 2012; Valentin, 2001). PepsiCo is ahead of some of its main competitors, for instance Coca-Cola, on both the…

    • 3527 Words
    • 15 Pages
    Best Essays
  • Better Essays

    Pepsico Value Alignment

    • 954 Words
    • 4 Pages

    PepsiCo original mission statement is to be the world’s premier consumer product’s organization concentrating on convenient foods and beverage. The business seeks to produce financial incentives to investors as PepsiCo furnishes opportunities for development and enrichment to employees, business partners, and the communities in which they function. With everything PepsiCo does, they strive for honestly, fairness, and integrity. PepsiCo Values and Philosophy are a reflection of the socially and environmentally responsible organization that they desire to be. These values and philosophy are the foundation for every company’s decision making in and around the universe. PepsiCo strives to care for our customers both internal and external to better service the world, which we operate. The organization sells only products in which they can be proud of in our community. The attitude of the organization is to speak with truth and candor. PepsiCo strives to balance short- term and…

    • 954 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Elasticity of Pepsi

    • 1472 Words
    • 6 Pages

    PepsiCo is the second largest food and beverage industry in the world. “PepsiCo brands are available in nearly 200 countries and generate sales at the retail level of more than $98 billion” (Pepsico, 2008). The company recorded revenues of $39,474 million during the fiscal year of 2007 and $35,137 million during the fiscal year of 2006. This increase in revenue is credited from the strong growth in volume and…

    • 1472 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    The Coca-Cola Company, now over 125 years in existence, continues to maintain its competitive stance in the global market of beverage consumption. The goliath company’s continued growth may be demonstrated by its ability to 1) identify global awareness of market trends and consumer demand, 2) identify and comply with environmental and regulatory requirements/enhancements, 3) analyze the impact of innovative projects and identify how these external influences directly impact the strategies implemented thus reducing competitive rivalry and competitors ability to take the lead in product substitution.…

    • 1379 Words
    • 6 Pages
    Best Essays
  • Good Essays

    PepsiCo’s mission statement goes into how they provide world premier products which is focused on foods and beverages. They speak about how they seek to provide all their employees with opportunities and growth also with a competitive salary. At the end they also proclaim that they are honest and fair, which is a good way for any company to be viewed by its customers.…

    • 808 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Pepsico Annual Report

    • 18554 Words
    • 75 Pages

    PepsiCo is the largest food and beverage business in North America and the second-largest in the world.…

    • 18554 Words
    • 75 Pages
    Powerful Essays
  • Better Essays

    Pepsico Paper

    • 1280 Words
    • 6 Pages

    PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion and more than 285,000 employees (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA). PepsiCo owns some of the world 's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay 's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, food service, and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001.…

    • 1280 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Pepsico Case Study

    • 3026 Words
    • 13 Pages

    PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack foods and beverages less unhealthy. Their belief that its efforts to develop “good-for-you” or “better-for-you” products would create growth opportunities from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates, fountain syrups, and finished goods under such brands as Pepsi, Gatorade, Tropicana, Lipton, Dole, and SoBe. PepsiCo International manufactured, marketed, and sold snacks and beverages in approximately 200 countries outside the United States. Quaker Foods North America manufactured and marketed cereals, rice, pasta dishes, and other food items that were sold in super markets.…

    • 3026 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements, demographics and their importance on top of physical infrastructure, cultural differences, social responsibilities, ethics versus legal obligations, political systems and international relations, and technology while analyzing the influence of the Foreign Corrupt Practices Act as well as local, national, and international legislation. For a successful marketing plan and business , it is important that the organization looks into how these factors could possibly affect their business globally and domestically.…

    • 1224 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Pepsi Max

    • 407 Words
    • 2 Pages

    Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in people's mind deeply. Now no one doesn't know the brand Pepsi-Cola Whenever the name Pepsi is heard, people will conjure up the image of fresh and cool drink.…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pepsi

    • 2526 Words
    • 11 Pages

    PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.…

    • 2526 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Pepsico

    • 8441 Words
    • 34 Pages

    PepsiCo make, sell and distribute a variety of convenient and enjoyable foods and beverages in more than 200 countries and territories. Beverage business is the largest and highly profitable business.…

    • 8441 Words
    • 34 Pages
    Powerful Essays
  • Better Essays

    Pepsico

    • 1763 Words
    • 8 Pages

    The number one challenge that PepsiCo is facing is the rapidly changing global economy particularly the slowing U.S. economy. Although, PepsiCo businesses have generally proved resilient in past down turns, it is unclear where they will land during the current slide. To combat the challenges, PepsiCo is going to utilize all tools at their disposal from a productivity stand point, to research better product formulas and ingredient sourcing. They are always coming up new products and new marketing ideas. They have dedicated themselves to offering consumers a wide variety of choices for healthy and convenient snacks / beverages. PepsiCo also balances strong financial returns with giving back to communities in the U.S. and abroad. These returns to the communities have earned them named for the fourth time to the Dow Jones Sustainability World Index and for the fifth time to the Dow Jones Sustainability North America Index in 2010. They were also a top performer in the beverage sector. (PepsiCo, 2012).…

    • 1763 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    pepsico

    • 319 Words
    • 2 Pages

    PepsiCo has built a strong empire that has given it dominance throughout much of the world as a provider or snack foods and beverages. As it has worked to build its market share, PepsiCo has made many key decisions – some positive and some negative. It has also gone through a number of changes including the acquisition and subsequent divestiture of several fast food chains.…

    • 319 Words
    • 2 Pages
    Satisfactory Essays

Related Topics