equity‚ which occurred in the late 1980’s was pivotal because it changed the way that marketing was perceived. Brand Awareness – is assets that can be extremely durable thus sustainable. It can be very difficult to dislodge a brand that has achieve dominant awareness level. Brand Loyalty - An existing base of loyal customers provides enormous sustainable competitive advantages. It reduces the marketing costs of doing business‚ since existing customers usually are relatively easy to hold
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STATEMENT OF PURPOSE FOR MSC OIL AND GAS MANAGEMENT Recent discoveries of oil and gas deposits in some African countries‚ such as Ghana‚ Ethiopia‚ Sierra Leone‚ Uganda etc. present new opportunities to chart a sustainable growth and development path that facilitates poverty reduction. Ghana’s offshore Jubilee field‚ situated approximately 60 kilometers from the mainland is estimated to have oil reserves of 108 billion barrels as well as significant gas deposits. Ghana’s Jubilee field‚ which began
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Marsha Carpenter BADM625-O2 Dr. Nall October 28‚ 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012‚ p. 411)‚ eBay’s success began by creating a“pricing revolution”‚ which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control‚ and received the best possible price. The sellers
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market for Groom Plus products Select file to upload answer sheet : File type only .xls‚ .doc. less than 1 MB. NOTE :Please press ’Save and Continue’ button to save this file Save and Continue 2. Discuss the importance of packaging in marketing of the above Product range. Select file to upload answer sheet : File type only .xls‚ .doc less than 1 MB. NOTE :Please press ’Save and Continue’ button to save this file Save and Continue 3. Suggest a suitable Promotion-Mix for creating
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Sikkim Manipal University Subject: Management Process and Organisational Behaviour Subject code: MB0038 Book ID B1621 Question Paper Code: Time: 3 hours PART A – 1 MARK QUESTIONS Answer all questions. Each question carries 1 mark 50 * 1= 50 Marks Max.Marks:140 1. An organisation is a __________ system of people who are structured and meet specified goals. a. Geographical b. Social c. Private d. Specified 2. Building a vision involves the joint efforts of the owner and ____________ of the organisation
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9.1 What are the bases for tradeoffs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched? When a costumer look in the market‚ same product between brands‚ they always take in account the quality versus price‚ sometimes a segment of costumer prefers to pay a little more but get better quality‚ other point of is the post sale service. the products can have a good price
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Statement of Purpose My decision to take up Information and Communications Technology was a logical culmination to my fascination for Software designs and programming which started as mere curiosity but soon developed into an obsession. These spurred me towards building the foundation during my Bachelor’s Program in Electrical Engineering and got certified in Java programming in the process. Knowledge and proper training are essential to succeed in today’s highly competitive world. The best place
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STATEMENT OF PURPOSE Program Applied : Masters (MS) Major : Civil Engineering “Education is a tool that puts one on a fast track to acquiring knowledge and personality that sets one apart from the crowd. It is one bottom less hole; no matter how much one pours himselfinto it‚ he thirsts for more.” I can still vividly recall the memory of the day I saw the labs of civil engineering department in open house program at **** Institute ‚ Guntur eight years ago. Its machinery and the testing
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COURSE TITLE : HOSPITALITY REVENUE MANAGEMENT CODE : HH302 PRE-REQUISITE : None CREDIT HOURS : 3 (Notional hours: 120) YEAR : Year 3 LECTURER : Lee Choon Kin SYNOPSIS Revenue management is one of the essential core areas in sustainable hospitality business. Students learn about the different aspects of revenue management concepts and the application of revenue management skills to result-oriented strategies in the hospitality industry. OBJECTIVES This course
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Strengths Strong Management (Rahat bakery) Strong management can help Rahat bakery reach its potential by utilizing strengths and eliminating weakness. Pricing Power (Rahat bakery) Customers typically rebel against price increases by switching to competing products. Innovative Culture (Rahat bakery) An innovative culture helps Rahat bakery to produce unique products and services that meet their customers requirement. Supply Chain (Rahat bakery) A strong supply chain helps Rahat bakery obtain
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