FUNCTIONS OF MARKETING The marketing process performs certain activities as the goods or services move from producer to consumer. Every firm does not perform all these activities or jobs. However‚ any company that wants to operate its marketing system successfully must carry them out. The following marketing tasks have been recognized for a long time. 1. Selling It is core of marketing. It is concerned with the persuasion of prospective buyers to actually complete the purchase of an
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Case Study Case Discussion Questions Question 1 Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such strategy? Answer 1 Roberto Goizueta switched from localization strategy to global standardization strategy because during his initial control over Coca Cola Company in 1980’s‚ the Coca Cola brand has already been marketed to more than 76 countries in the world and the subsidiaries
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to trade barriers of the country not allowing American made products in. Walmart would also face death that that the countries economy isn’t as strong as other markets. Walmart would be face with that and possible robberies using the global standardization strategy. Whereas‚ Localization strategy would customize the firms good and services to match that of the market. Localization strategy would work with Walmart as the firm could create a branch Hired local people ‚Import local goods and advertise
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non-value added activity • Conformance and control 2. What is a care path? Care path is used to manage the quality in healthcare with regards to standardization of care process by minimizing delays and with resource utilization while maximizing the quality of care. 3. What are its specific features? • Control Cost • Diagnostics testing • Standardization • Create efficiencies • Improves communication • Improves coordination • Allows for flexibility
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1. Introduction A bureaucracy is a large organization that is designed to achieve a common goal through a hierarchical organization. The classic perspective on bureaucracy was proposed by German sociologist‚ Max Weber at the beginning of 20th century. Weber developed a theory of authority structures and described organizational activity based on authority relations. He described an ideal type of organization that he called a "bureaucracy". The characteristics of Weber’s bureaucracy * Division
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presented several challenges for continued growth; the average income per capita was low‚ PC and Internet access was low‚ credit card usage was low‚ inflation was high and capital was scarce. In addition‚ economic and cultural differences prevented standardizations within the market. 3. Business Model - Key capabilities and assets include the management team‚ blue-chip investors and strategic partners‚ warehouse and fulfillment operations‚ and technology infrastructure. There was a heavy emphasis on the
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Qin Shi Huangdi was an effective leader of China as he united‚ standardized‚ and protected China through the conquering of the other Chinese States‚ the standardization of currency‚ language‚ and laws throughout the country‚ and the building of the Great Wall of China. First and foremost‚ Qin Shi Huangdi led the state of Qin to victory in conquering the other states of China in an effort to unite‚ and end a violent period known as the warring states period. (page 234) By doing do‚ Huangdi brought
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concept of standardization supported by Innovation Framework is not only vital to Coke‚ but also important for any supply chain management. Haag & Cummings (2013) suggest a supply chain management system is used to track inventory and information among business processes and across companies through automation. The supply chain management is basically ensuring a smooth flow of inventory to businesses ensuring the product or service is there when the customer wants to buy. Standardization can help
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BB0024– Introduction to International Marketing - 4 Credits (Book ID: BO103) Q.1 Name and explain with suitable examples‚ three reasons why international marketing is more challenging than domestic marketing. Ans. International marketing is more challenging than domestic marketing because the scope is much wider - in essence‚ when a company or individual markets on an international scale‚ they are marketing to the entire world‚ rather than a specific country. Since the scope is global‚ the
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1 Established in 1837‚ Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents‚ abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household ’s sundries and personal care products. It ’s marketing strategies and judgements towards different
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