Case Study 1: STA Travel Island Table of Contents Background: STA Travel 3 Alternative 1: Second Life 3 Advantages 3 Disadvantages 3 Alternative 2: Pinterest 3 Advantages 3 Disadvantages 3 Alternative 3: Marketing to the Alumni 3 Advantages 3 Disadvantages 3 Background: STA Travel STA Travel was founded in 1979. They have marketed themselves as the world’s largest student travel organization. Since the time they were founded‚ they have grown to include several countries
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STA Travel‚ the largest student travel agency in the world‚ needs to evaluate whether or not the company should establish a presence in Second Life‚ a growing role-playing game that many companies began to invest in around the world. STA Travel has the choice to develop a virtual marketing presence on the computer simulated virtual world of Second Life. The website would include information about destinations and help to promote events related to the real-world destinations that users will eventually
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History/Situation: STA Travel is a subsidiary of a privately held company‚ Diethelm Keller Holding LTD‚ marketing as "the world’s largest student travel organization helping students travel in over 90 countries". Historically‚ STA utilized retail travel agencies located near or on college campuses; however the Internet has introduced new online competitors. The internet is predicted to account for more bookings than offline alternatives. In response to STA’s global customer base‚ STA delegated the
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STA 2023 Test on sections 6.1‚ 6.2‚ 7.1-7.3‚ and 7.5 STA 2023 Test on sections 6.1‚ ‚ and 6.2. Classify the following random variable as to whether it is discrete or continuous. 1) The number of runs scored in a baseball game. A) continuous B) discrete Ans = B 2) The cost of a road map. A) continuous B) discrete Ans = B Provide an appropriate response. 3) A random variable is A) generated by a random number table. B) the variable for
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Task 1 Assignment 2.1 Evidence for P1 Scenario Some of my group went on a trip to a different country and missed a unit which covers the travel and tourism business environment. I will be giving them a short description for the following aspects of the business environment. These are the factors which I will be writing about: Public sector Private sector Geographical sector Importance to UK and international economy Public sector Public sectors are run by the government. The government
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Travel agents in the Bahamas A Design for Destiny Travel Located: East and Shirley Streets Nassau‚ New Providence Premier Travel Located: Collins Avenue Havanatur Bahamas Travel Agency Located: East Bay Street Shopping Plaza Leisure Travel & Tours Ltd Located: Montgomery Street Majestic Travel Located: Hillside Manor Best Island Travel & Tours Located: Grand Bahama International Airport First Class Travel Consultants Located: Thompson Boulevard Exuma Travel Services/Via Sky Unlimited
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pleasure. Everyone wants to travel to most beautiful tourist’s destinations‚ natural places and man-made creations. We‚ human beings‚ explore‚ discover and observe unwanted sceneries for educational‚ business and leisure purposes. Within limited visit time‚ we gather new things that we got from our journey. We travel through air‚ sea and land transportation‚ with or without money to spend for travelling. Even if you are young or old‚ man or woman‚ everyone can travel. Travel gives us wisdom‚ the wisdom
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BPP Learning media Ltd. (2007) ACCA Study Text Paper F7 Financial Reporting (International): London: BPP House BPP Learning media Ltd. (2007) ACCA Study Text Paper F9 Financial Management: London: BPP House BPP Learning media Ltd. (2007) ACCA Study Text Paper P1 Governance‚ Risk And Ethics: London: BPP House BPP Learning media Ltd. (2007) ACCA Study Text Paper P3 Business Analysis: London: BPP House Central Statistics Office (2010)‚ ‘consumer price index’ Ministry of Finance and
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We travel‚ initially‚ to lose ourselves; and we travel‚ next‚ to find ourselves. We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. We travel to bring what little we can‚ in our ignorance and knowledge‚ to those parts of the globe whose riches are differently dispersed. And we travel‚ in essence‚ to become young fools again -- to slow time down and get taken in‚ and fall in love once more. The beauty of this whole process was best described
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Travel Observations by Engelbert Kaempfer The German physician‚ Engelbert Kaempfer‚ was born in 1651 in the Westphalian town of Lemgo. Kaempfer did quite a bit of traveling throughout his life‚ and in September of 1690 Kaempfer’s ship arrived at the coast of Nagasaki‚ the only Japanese port that was open to foreigners at the time. Kaempfer visited Japan during the Tokugawa period‚ named for the Tokugawa Shogun who governed from 1603 to 1868. Kaempfer stayed in Japan for two years‚ and he wrote
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