VITASOY – Sparkling soy milk • Executive summary • Background of Studies • Environmental scanning • Advertising and Promotion strategies/ tactics • Conclusion • Reference • Appendices • Executive summary • Background of Studies In 1940‚ Vitasoy was established by Dr K.S. Lo in Hong Kong. Soya bean is the main source of protein for Chinese people for 4‚000 years. Mr. Lo brought this big idea to Hong Kong market‚ he began to sell his Soya bean milk from delivery in fresh to customers’
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Does it help prevent bone loss? Is soy milk safe to drink or not? What is the ongoing debate about‚ and what are the issues and evidence? I am all for incorporating healthy food into my eating habits. That is‚ if I know the lowdown both pro and con. When I decided to add soy to my diet‚ I discovered there was a lot I did not understand about soy. Therefore‚ I began to research. I continue to follow the ongoing and obviously debate-worthy exploration into eating soy. I’ll share some of what I have
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Proposal for Joyoung Soy Milk Maker Team members: Chenyi Dong‚ Qihang He‚ Jing Zheng‚ Rujia Wang Company Background: Joyoung Co.‚ LTD is a modern enterprise which focuses on the R&D production as well as kitchen appliances. It established in 1994‚ and listed successfully on the Shenzhen Stock Exchange in 2008. As the pioneer and leader of soy milk maker field in China‚ Joyoung has been leading the technical innovation and development among all the food machine brands. With delicate design
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Target Markets A target market‚ according to Kotler and Armstrong (2004)‚ consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors‚ competitive factors‚ and political‚ social‚ and environmental factors (Jobber‚ 1995). Since the location is Asiatown IT Park‚ Lahug Cebu City; our market targets are the call center agents and the people working in offices. These
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Harmful Effects of Soy Milk Soy milk naturally contains its numerous health benefits as nutritious alternatives that people seem to consume dairy. Since it is renowned an excellent source of high in protein and low in calories. To vegans or somebody who has the desire to lose weight‚ here is the worthy supplement. Especially in Asia where soy milk originated‚ a cup of warm soy milk in the morning or before bed is very popular. Nevertheless‚ though studies there are some compounds in soy which is similar
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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today’s world there are several great alternatives. When it comes to milk‚ cow milk and soy milk in their low-fat and nonfat presentations are among the most popular choices. One of the main differences between these two types of milk is the source it comes from. Cow milk comes from an animal source‚ the cow’s mammary glands‚ unlike soy milk which comes from a plant source‚ soy beans. The caloric content between the two milks varies slightly. NUMBERS… Therefore‚ the difference in caloric content
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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