BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Scandinavian Airlines: The Green Engine Decision 1. Why should Scandinavian Airlines be concerned with environmental issues? What are some of the critical factors to consider? As our society evolves‚ our knowledge expands and our awareness grows. Today as more and more people realize the importance of sustainability‚ companies find themselves re-evaluating their strategies. Airline industries in particular are perceived as contributing to the global warming effect‚ and are therefore subject
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Executive Summary Piedmont Airlines recently invested over $1 million in state of the art equipment and employee development in order to forecast and analyze the appropriate amount of discounted fares to offer per flight. The company discovered that by offering several discounted flights to consumers willing to book their travel well in advance of their departure date left many options available for the business traveler who needed to book much closer to the actual departure date. The analysis
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company’s debt until and unless he is still holding a position in the company. In case of Kingfisher‚ Vijay Mallaya is a promoter as well as the Managing Director of the company and he gave personal assurance to the banks so he could be asked to repay the loans taken. A director is a person who is responsible for managing the company’s activities. As a company is a separate legal entity it is obliged to repay its debt but in case 1. A director falsely misrepresents a company for money and is proved guilty
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using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make the customers very delighted. Southwest Airlines¡¯ used market penetration pricing strategy with low-fare‚ no frills‚ low cost service on relatively short flights. Moreover‚ it also provides benefits to customers such as simple scheduling‚ ticketless travel‚ and point-to-point service. It used
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History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers‚ they had to fight competitors in the court system for nearly three and a half years. In 1966‚ Fortune Magazine states‚ “A San Antonio lawyer‚ Herb Kelleher‚ founded Southwest with one of his clients (now a Board member)
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1.0 Introduction – Singapore Airlines Ltd Singapore Airlines (SIA) once again is hitting the headlines with plans to restart the world’s longest commercial flight between Singapore and Los Angeles‚ and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017. In 2013‚ SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and
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February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
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Bachelder v. America West Airlines July 31‚ 2013 Penny Bachelder claims that her employer‚ America West Airlines‚ violated the Family and Medical Leave Act of 1993 when it terminated her in 1996 for poor attendance (Walsh‚ 2013). The district court granted partial summary judgment to America West‚ holding that Bachelder was not entitled to the Act’s protection for her 1996 absences (Walsh‚ 2013). America West told Bachelder when it fired her that it based its decision on her sixteen absences
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MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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