"Sony Sbu" Essays and Research Papers

  • Sony

    Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED...

    Innovation, LG Display, LG Electronics 848 Words | 4 Pages

  • Sony

    Introduction Purpose As the world knows, Sony has been fighting a losing battle for many years against rivals such as Samsung and Apple....

    Japan, Management, Marketing 596 Words | 3 Pages

  • Sony-Introduction

    Introduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo...

    Akio Morita, Blu-ray Disc, Camera 1188 Words | 4 Pages

  • Sony Pestle

    people all over the world, Sony is one of those companies, which speeded up its growth and become one of the best companies in the world....

    Blu-ray Disc, Compact Disc, DVD 1872 Words | 5 Pages

  • Sony Vaio

    analysis of the Brand: Sony Vaio The paper analyses the brand SONY VAIO under the following category: * Total market size...

    Dell, DVD, Intel Core 1069 Words | 4 Pages

  • Sony Branding Strategy

    1 Sony Sony is the kind of company that constantly launches so many great products that engineers and designers for competing...

    Advertising, Akio Morita, Brand 1426 Words | 4 Pages

  • SONY VAIO CHINA

    Case Analysis for SONY VAIO target consumers in China KULDIP MEDHE NORTHEND CORE ISSUE Which segments of population should Mr. Richard...

    Akio Morita, Laptops, Marketing 1571 Words | 5 Pages

  • Sony China Market Segmentation

    Sony China Market Segmentation Memorandum Date: To: From: Subject: October 27, 2014 Richard Lopez Hernan Alvarez Sony Targets...

    Marketing, Sony, VAIO 506 Words | 3 Pages

  • Sustainability: Sony Group

    Sustainability: Sony Group Abstract Sustainability is everything we need for survival that is directly or indirectly affects the world’s...

    Carbon dioxide, Corporate social responsibility, Greenhouse gas 2097 Words | 6 Pages

  • Swot Analysis for Sony

    Strength Electronics - Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the...

    Blu-ray Disc, DVD, PlayStation 3 1879 Words | 6 Pages

  • Sony Vaio Case

    case study of: “Sony Targets Laptop Consumers in China” -By: Kellogg School of Management, Sachin Waikar PROBLEM DEFINITION BACKGROUND...

    China, Market research, Marketing 1372 Words | 5 Pages

  • Sony Aibo Case Analysis

    Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO?...

    AIBO, Compact Disc, Domestic robot 1251 Words | 4 Pages

  • Sony vs Samsung

    strategy to beat Samsung so samsung should bring some innovations to maintain no.1 position TOKYO: Sony Corp., struggling to return its...

    Advertising, Brand, Consumer electronics 1729 Words | 6 Pages

  • Sony- Digital Media Convergence

    Sony: Company Background What better company to select that one that possesses all forms of media, and even technology that converge...

    Advertising, PlayStation, PlayStation 2 1401 Words | 6 Pages

  • Sony Porter's Five Forces

    In this paper, we will examine the video game console industry and apply Porter’s Five Force model to SONY. Sony is a big media...

    Nintendo, PlayStation, PlayStation 2 825 Words | 3 Pages

  • The creative invention of the Sony Walkman

    can listening some music everywhere. It seems very easy and practicable now, but throwback in time this wasn’t possible; the Sony Walkman, was...

    Advanced Audio Coding, Apple Inc., IPhone 1288 Words | 4 Pages

  • Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch...

    Brand, Brand equity, Brand management 1880 Words | 5 Pages

  • An Experiential Marketing Case Study of Sony

    Introduction This paper is attempted to study Sony Corporation as a live brand in terms of experiential marketing concept. It contents true...

    Brand, Customer relationship management, Marketing 2326 Words | 7 Pages

  • Sony vs. Universal

    Sony Corp of America vs. Universal City Studios In a 1984 Supreme Court hearing, defendant, Sony Corporation of America was...

    Associate Justice of the Supreme Court of the United States, Copyright infringement, John G. Roberts 882 Words | 3 Pages

  • Csr Activities of Sony, Dell and Apple

    CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities...

    Apple Inc., Corporate social responsibility, Dell 2098 Words | 7 Pages

  • Sony Corporation

     Sony Corporation’s full name is Sonī Kabushiki Gaisha, commonly referred to as Sony, is a...

    Akio Morita, Masaru Ibuka, Mobile phone 1290 Words | 7 Pages

  • Sony Ericsson

    The formation and evolution of Sony Ericsson alliance Creativity and flexibility is required in order to succeed in the mobile-phone...

    Consumer electronics, Ericsson, Joint venture 1952 Words | 6 Pages

  • Strategic Planning, Facilitation and Sony Corp.

    Introduction The article that I chose for this assignment is "Sony: Playing a long game" (The Economist, 2006). This article talks about the...

    Blu-ray Disc, Nobuyuki Idei, PlayStation 3 2003 Words | 6 Pages

  • Nintendo, Sony, Video Game case

    Sony’s Future Focus in the Video Game Industry The video game industry has gone through six generations of consoles, and the seventh is now underway with...

    Atari, PlayStation 3, Sony 764 Words | 3 Pages

  • Sony Strategic Analysis, Executive Summary

    Sony Corporation Strategic Analysis Executive Summary Sony Corporation is a Japanese multinational conglomerate consisting...

    Competition, Competitor analysis, Consumer electronics 509 Words | 3 Pages

  • Sony Bravia

    Introduction ‘SONY CORPORATION’ or ‘SONY’, a leading Japanese electronic brand was founded by Masaru Ibuka and Akio Morita in...

    Akio Morita, Economics, Marketing 764 Words | 3 Pages

  • Branding of Sony

    • History Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Sony is one of the...

    Advertising, Akio Morita, Brand 1143 Words | 6 Pages

  • Sony Ericsson Negotiation Process

    creation of Sony Ericsson Mobile Communications Formal discussions were held between Ericsson and Sony in late 2000 with...

    Ericsson, Joint venture, Mobile phone 1923 Words | 6 Pages

  • The War of the Gaming Titans Sony Playstation 3 vs Microsoft Xbox 360

    nonexistence. The major video gaming titans of today are Nintendo, Microsoft Xbox, and Sony Playstation. These three have been in war with each...

    Blu-ray Disc, PlayStation, PlayStation 2 1763 Words | 5 Pages

  • Sony Corporation

    Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many...

    Corporation, Multinational companies, Music industry 1973 Words | 6 Pages

  • Sony Ethics

    SonySony. Like no other.”, is Sony Corporations slogan and one could not describe it better. Sony...

    Akio Morita, Digital rights management, Extended Copy Protection 1492 Words | 5 Pages

  • Internet Technology, Marketing, and Security: Security Breach Faced by Sony Corporation

    Internet Technology, Marketing, and Security: Security Breach Faced by Sony Corporation BUS 508: Contemporary Business Assignment 4...

    Computer security, Information security, National security 1783 Words | 6 Pages

  • Origin of Sony

    THE ORIGIN OF SONY Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first...

    Akio Morita, Compact Disc, Masaru Ibuka 1939 Words | 6 Pages

  • Sony Corporation in the New Decade

    Words: 2041 CHAPTER 1 INTRODUCTION Sony has successfully created an incredible brand name. It is all about high-technology,...

    Akio Morita, Betamax, JVC 2069 Words | 7 Pages

  • Sony vs Microsoft - Strategies and Business Model

    ability to conciliate the interests of both developers and gamers. From a strategic point of view, core competencies are closely related with market...

    Microsoft, Nintendo, PlayStation 3 1077 Words | 4 Pages

  • Sony Ericsson 4p

    On October 3, 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a...

    Marketing, Marketing mix, Mobile phone 804 Words | 3 Pages

  • Sony - an Overview

    Report On Title: Sony Corporation From: Prakash Kumar Chaudhary (M00429964) To: Dr. Mark Mcpherson Date: 17th April, 2013 PHASE – 1...

    Adaptive Transform Acoustic Coding, Akio Morita, Discman 1923 Words | 5 Pages

  • Sony Playstation

    Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products...

    PlayStation, PlayStation 2, PlayStation 3 1437 Words | 5 Pages

  • Microsoft Xbox 360 vs Sony Playstation 3 Marketing

    last year just in time for Christmas. Microsofts strategy is unashamedly ambitious — to be the thought leader and biggest hardware player in the...

    Microsoft, PlayStation 3, Sony 2509 Words | 7 Pages

  • Porter’s Five Forces Sony

    Porter’s Five Forces Sony Threat of New Entrants Sony exists since 1946 and it has a strong brand image. Not only does...

    Consumer price index, Cost, Cost overrun 846 Words | 3 Pages

  • Market Analysis - Sony Bravia

    Sony Bravia In the Australian Marketplace “Colour like No Other” Executive Summary Introduction Summary: This report will...

    Akio Morita, Australia, BRAVIA 2393 Words | 6 Pages

  • One Sony Analysis

    Sony is Japanese multinational conglomerate corporation with the revenue of US$71.87 billion (FY11).  Sony's principal business operations...

    Multinational companies, Radio, Sony 1880 Words | 7 Pages

  • Sony Threats and Opportunities

    there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door, e.g. digit camera in...

    Advanced Audio Coding, Akio Morita, Innovation 1853 Words | 6 Pages

  • Marketing Mix of Sony

    Sony Product The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition,...

    Advertising, BRAVIA, Marketing 1743 Words | 7 Pages

  • Sony Case Study

    Study: Sony: managing the international R&D network 1. How did Sony internationalize its R&D activities?...

    Digital rights management, Internationalization and localization, Management 1297 Words | 4 Pages

  • External and Internal factors at Sony Ericsson.

    Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony...

    Ericsson, GSM, Mobile phone 1605 Words | 6 Pages

  • Sony Marketing Plan

    A Company Profile Leslie Siedlak Marketing 470 Professor Schramm February 13, 2013 Executive Summary Sony is a global manufacturer of...

    Blu-ray Disc, Marketing, PlayStation 3 905 Words | 3 Pages

  • Swot Analysis of Sony

    Introduction Sony Corporation is a multinational corporation headquartered in Minato, Tokyo Japan. Commonly referred as Sony, is...

    2009, Brand, Companies based in Tokyo 2065 Words | 6 Pages

  • Vertical Integration at Sony

    Vertical Integration Back in 2002, Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal, VP and CFO of...

    Blu-ray Disc, DVD, Multinational companies 940 Words | 3 Pages

  • Sony Music

    SONY MUSIC BY: ANAMARIA RICO AND JUANITA OLAYA 9C Sony is a Japanese multinational created by Its founders Akio Morita and...

    Kofi Annan, Multinational companies, Music industry 1272 Words | 4 Pages

  • Sony Eye Toy

    Importance of the Eye Toy product for Sony The Eye Toy was a revolutionary product because the underlying technology to interpret...

    EyeToy, Game, PlayStation 913 Words | 5 Pages

  • Where Is Sony Vulnerable

    SONY Sony started as a radio repair shop, founded by Masuru Ikura and Akio Morita after World War II. The company began its...

    Adaptive Transform Acoustic Coding, Akio Morita, Discman 1413 Words | 4 Pages

  • Sony

    Background Sony was first established on the year 1946 in Tokyo, Japan by Masaru Ibuka together with Akio Morita. At first the...

    Akio Morita, Electronics, Japan 379 Words | 2 Pages

  • Strategic Human Resources Management of Sony

    Strategic Human Resources Management of SONY About Sony: Company Name: Sony Corporation. Founded: May 7, 1946....

    Human resource management, Human resources, Labour economics 631 Words | 3 Pages

  • Sony Ericsson from Joint Venture to Wholly Owned Subsidiary

    The Sony Ericsson joint venture is a case study that can be used to explore key international business strategies and concepts. 1....

    Ericsson, GSM, Joint venture 2314 Words | 7 Pages

  • Sony Marketing Plan

    Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation....

    IPhone, Mobile network operator, Mobile phone 1311 Words | 5 Pages

  • Case Study

    Case Study # 10 1. What, if anything, should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with...

    Blu-ray Disc, History of video game consoles, Nintendo DS 1147 Words | 3 Pages

  • Swot

    SWOT Analysis of SONY Strength One of Sony’s greatest strengths is their ability to produce innovative, quality products. Sony’s web page...

    Blu-ray Disc, DVD, MSX 901 Words | 3 Pages

  • Opportunities Sne Ps3

    Playstation SWOT Analysis Marketing Project Mitch DeVan Playstation is a product of Sony, which is one of the leaders in the electronic...

    History of video game consoles, IBM, PlayStation 776 Words | 4 Pages

  • Marketing Plan Phase 1

    Running head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator:...

    Blu-ray Disc, Compact Disc, Digital rights management 1309 Words | 4 Pages

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