"Sony Sbu" Essays and Research Papers

  • Sony Sbu

    Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED...

    Innovation, LG Display, LG Electronics 848  Words | 4  Pages

  • Sony

    CORPORATE SOCIAL RESPONSIBILITY Our companies are known for creating products that enrich people's lives.  Through Sony Corporation of America...

    Corporate social responsibility, Education, Environment 1138  Words | 4  Pages

  • SONY

    most popular volunteer programs among Sony Electronics Inc. employees is Habitat for Humanity, which provides and builds low-cost housing for...

    Companies based in Tokyo, Companies of Japan, Leadership 676  Words | 3  Pages

  • Sony Pestle

    people all over the world, Sony is one of those companies, which speeded up its growth and become one of the best companies in the world....

    Blu-ray Disc, Compact Disc, DVD 1872  Words | 5  Pages

  • Video and Sony

    Introduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo...

    Akio Morita, Blu-ray Disc, Camera 1188  Words | 4  Pages

  • sony business

    SONY Introduction Sony is founded in May7, 1946. It is located in Tokyo. Sony major products involves...

    Camera, Digital single-lens reflex camera, Formal organization 664  Words | 2  Pages

  • SONY VAIO

     “SONY VAIO” CASE ANALYSIS Name: Kinney Rucker Cohort: North End Date: 24th Jan 2015 Main Issues and objectives of the...

    China, Japan, Laptop 1132  Words | 3  Pages

  • Sony Vaio

    analysis of the Brand: Sony Vaio The paper analyses the brand SONY VAIO under the following category: * Total market size...

    Dell, DVD, Intel Core 1069  Words | 4  Pages

  • Case Sony

     Individual Case: Sony Targets Laptop Consumer in China China Marketing GSB5138 Spring 2014, MP4 Professor: Caleb...

    Computer, Interview, Laptop 1024  Words | 6  Pages

  • Sustainability: Sony Group

    Sustainability: Sony Group Abstract Sustainability is everything we need for survival that is directly or indirectly affects the world’s...

    Carbon dioxide, Corporate social responsibility, Greenhouse gas 2097  Words | 6  Pages

  • Sony v IPod 102314

    Sony Versus IPod  Case Preparation and Discussion for MKTG505  2015 NIU MBA FastTrak    Ronald Kollman and Wang Weixun  October 27th, 2014   ...

    Apple Inc., Digital rights management, IPhone 1217  Words | 5  Pages

  • SONY VAIO CHINA

    Case Analysis for SONY VAIO target consumers in China KULDIP MEDHE NORTHEND CORE ISSUE Which segments of population should Mr. Richard...

    Akio Morita, Laptops, Marketing 1571  Words | 5  Pages

  • Sony Aibo Case Analysis

    Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO?...

    AIBO, Compact Disc, Domestic robot 1251  Words | 4  Pages

  • CASE 1 SONY AIBO

    What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with...

    Advertising, AIBO, Artificial intelligence 861  Words | 2  Pages

  • Innovation: Marketing and Sony

    Leading the digital revolution through innovation A Sony case study Page 1: Introduction [pic]Throughout the 20th century, the pace of...

    Compact Disc, Consumer electronics, DVD 1881  Words | 6  Pages

  • Sony Porter's Five Forces

    In this paper, we will examine the video game console industry and apply Porter’s Five Force model to SONY. Sony is a big media...

    Nintendo, PlayStation, PlayStation 2 825  Words | 3  Pages

  • Sony Vaio Case

    case study of: “Sony Targets Laptop Consumers in China” -By: Kellogg School of Management, Sachin Waikar PROBLEM DEFINITION BACKGROUND...

    China, Market research, Marketing 1372  Words | 5  Pages

  • Sony China Market Segmentation

    Sony China Market Segmentation Memorandum Date: To: From: Subject: October 27, 2014 Richard Lopez Hernan Alvarez Sony Targets...

    Marketing, Sony, VAIO 506  Words | 3  Pages

  • Strategic Management and Sony

    Introduction Purpose As the world knows, Sony has been fighting a losing battle for many years against rivals such as Samsung and Apple....

    Japan, Management, Marketing 596  Words | 3  Pages

  • Sony Case Analysis

    Consumer Behavior Sony Case Analysis 1. Through years of innovation, Sony has developed high-quality products that consumers...

    Advertising, Culture, Marketing 1944  Words | 6  Pages

  • Sony- Digital Media Convergence

    Sony: Company Background What better company to select that one that possesses all forms of media, and even technology that converge...

    Advertising, PlayStation, PlayStation 2 1401  Words | 6  Pages

  • Sony Branding Strategy

    1 Sony Sony is the kind of company that constantly launches so many great products that engineers and designers for competing...

    Advertising, Akio Morita, Brand 1426  Words | 4  Pages

  • Sony vs Samsung

    strategy to beat Samsung so samsung should bring some innovations to maintain no.1 position TOKYO: Sony Corp., struggling to return its...

    Advertising, Brand, Consumer electronics 1729  Words | 6  Pages

  • Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch...

    Brand, Brand equity, Brand management 1880  Words | 5  Pages

  • Sony Swot

    Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of...

    Blu-ray Disc, BRIC, Japan 871  Words | 3  Pages

  • Swot Analysis for Sony

    Strength Electronics - Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the...

    Blu-ray Disc, DVD, PlayStation 3 1879  Words | 6  Pages

  • Sony Ericsson

    The formation and evolution of Sony Ericsson alliance Creativity and flexibility is required in order to succeed in the mobile-phone...

    Consumer electronics, Ericsson, Joint venture 1952  Words | 6  Pages

  • Csr Activities of Sony, Dell and Apple

    CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities...

    Apple Inc., Corporate social responsibility, Dell 2098  Words | 7  Pages

  • The creative invention of the Sony Walkman

    can listening some music everywhere. It seems very easy and practicable now, but throwback in time this wasn’t possible; the Sony Walkman, was...

    Advanced Audio Coding, Apple Inc., IPhone 1288  Words | 4  Pages

  • Sony vs. Universal

    Sony Corp of America vs. Universal City Studios In a 1984 Supreme Court hearing, defendant, Sony Corporation of America was...

    Associate Justice of the Supreme Court of the United States, Copyright infringement, John G. Roberts 882  Words | 3  Pages

  • Strategic Planning, Facilitation and Sony Corp.

    Introduction The article that I chose for this assignment is "Sony: Playing a long game" (The Economist, 2006). This article talks about the...

    Blu-ray Disc, Nobuyuki Idei, PlayStation 3 2003  Words | 6  Pages

  • Sony Strategic Analysis, Executive Summary

    Sony Corporation Strategic Analysis Executive Summary Sony Corporation is a Japanese multinational conglomerate consisting...

    Competition, Competitor analysis, Consumer electronics 509  Words | 3  Pages

  • An Experiential Marketing Case Study of Sony

    Introduction This paper is attempted to study Sony Corporation as a live brand in terms of experiential marketing concept. It contents true...

    Brand, Customer relationship management, Marketing 2326  Words | 7  Pages

  • Sony Corporation

     Sony Corporation’s full name is Sonī Kabushiki Gaisha, commonly referred to as Sony, is a...

    Akio Morita, Masaru Ibuka, Mobile phone 1290  Words | 7  Pages

  • Nintendo, Sony, Video Game case

    Sony’s Future Focus in the Video Game Industry The video game industry has gone through six generations of consoles, and the seventh is now underway with...

    Atari, PlayStation 3, Sony 764  Words | 3  Pages

  • Sony Bravia

    Introduction ‘SONY CORPORATION’ or ‘SONY’, a leading Japanese electronic brand was founded by Masaru Ibuka and Akio Morita in...

    Akio Morita, Economics, Marketing 764  Words | 3  Pages

  • The Sony U-Series and Its Interesting Facts

    Sony U-series From Wikipedia, the free encyclopedia Jump to: navigation, search The Sony U-series of subnotebook computers refers...

    Flash memory, Floppy disk, Memory card 1948  Words | 6  Pages

  • Branding of Sony

    • History Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Sony is one of the...

    Advertising, Akio Morita, Brand 1143  Words | 6  Pages

  • Sony Ericsson

    Ericsson announced [7] that it would absorb the former joint venture and adopt a licensing agreement with Microsoft instead. That same month, Ericsson...

    Ericsson, Joint venture, Nokia Siemens Networks 913  Words | 3  Pages

  • Sony Incorporation

    1.0 Introduction 1.1 Company Overview Sony Corporation is a leading global manufacturer of any information technology products for consumer...

    Akio Morita, Management, Masaru Ibuka 2523  Words | 7  Pages

  • Internet Technology, Marketing, and Security: Security Breach Faced by Sony Corporation

    Internet Technology, Marketing, and Security: Security Breach Faced by Sony Corporation BUS 508: Contemporary Business Assignment 4...

    Computer security, Information security, National security 1783  Words | 6  Pages

  • Usps and Sony Struggle to Create Lasting Organizational Change

    services, but the threats that were looming as far back as 1994 are still as real as ever. Sony's need for change Perhaps Sony, another...

    Mail, Management, Sony 1746  Words | 7  Pages

  • The War of the Gaming Titans Sony Playstation 3 vs Microsoft Xbox 360

    nonexistence. The major video gaming titans of today are Nintendo, Microsoft Xbox, and Sony Playstation. These three have been in war with each...

    Blu-ray Disc, PlayStation, PlayStation 2 1763  Words | 5  Pages

  • Origin of Sony

    THE ORIGIN OF SONY Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first...

    Akio Morita, Compact Disc, Masaru Ibuka 1939  Words | 6  Pages

  • Microsoft Xbox 360 vs Sony Playstation 3 Marketing

    last year just in time for Christmas. Microsofts strategy is unashamedly ambitious — to be the thought leader and biggest hardware player in the...

    Microsoft, PlayStation 3, Sony 2509  Words | 7  Pages

  • Sony - an Overview

    Report On Title: Sony Corporation From: Prakash Kumar Chaudhary (M00429964) To: Dr. Mark Mcpherson Date: 17th April, 2013 PHASE – 1...

    Adaptive Transform Acoustic Coding, Akio Morita, Discman 1923  Words | 5  Pages

  • Sony Corporation in the New Decade

    Words: 2041 CHAPTER 1 INTRODUCTION Sony has successfully created an incredible brand name. It is all about high-technology,...

    Akio Morita, Betamax, JVC 2069  Words | 7  Pages

  • Sony Playstation

    Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products...

    PlayStation, PlayStation 2, PlayStation 3 1437  Words | 5  Pages

  • SFAS TOWS SONY

     Mission Statement Sony Corp: “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our...

    Sony, Sony Ericsson 739  Words | 4  Pages

  • Sony Ericsson Negotiation Process

    creation of Sony Ericsson Mobile Communications Formal discussions were held between Ericsson and Sony in late 2000 with...

    Ericsson, Joint venture, Mobile phone 1923  Words | 6  Pages

  • Sony

    to design and create innovative products which would benefit the people. Sony company make all the products base en technology they have...

    Akio Morita, Blu-ray Disc, DVD 753  Words | 2  Pages

  • Sony 4p

    Place Sony has an online presence in several formats, for example http://pro.sony.com/bbsc/home.do provides information on products and...

    Blu-ray Disc, Compact Disc, DVD 854  Words | 3  Pages

  • Sony Ethics

    SonySony. Like no other.”, is Sony Corporations slogan and one could not describe it better. Sony...

    Akio Morita, Digital rights management, Extended Copy Protection 1492  Words | 5  Pages

  • Sony

    SONY EMCS Supply Chain Management Group Members: Name | Metric No. | | | | | Loh Choong Young | 809366 | | | SONY...

    Assembly line, Design for X, Lean manufacturing 3027  Words | 11  Pages

  • Sony vs Microsoft - Strategies and Business Model

    ability to conciliate the interests of both developers and gamers. From a strategic point of view, core competencies are closely related with market...

    Microsoft, Nintendo, PlayStation 3 1077  Words | 4  Pages

  • Sony Corporation

    Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many...

    Corporation, Multinational companies, Music industry 1973  Words | 6  Pages

  • Porter’s Five Forces Sony

    Porter’s Five Forces Sony Threat of New Entrants Sony exists since 1946 and it has a strong brand image. Not only does...

    Consumer price index, Cost, Cost overrun 846  Words | 3  Pages

  • Sony and Philips

    Philips vs. Matsushita Case Greg Tensa 1. How did Philips become the leading consumer electronics company in the world post war era? What distinctive...

    DVD, Economy of Japan, New product development 1834  Words | 6  Pages

  • Market Analysis - Sony Bravia

    Sony Bravia In the Australian Marketplace “Colour like No Other” Executive Summary Introduction Summary: This report will...

    Akio Morita, Australia, BRAVIA 2393  Words | 6  Pages

  • Sony-Ericsson Case

    on Assignment questions for Sony-Ericsson Case Antoine Welter 1) What was the rationale behind the formation of Sony...

    Ericsson, GSM, Mobile phone 1205  Words | 4  Pages

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