• Sony Strategy and Mission
    SONY STRATEGY AND MISSION Strategy: Today, Sony continues to fuel industry growth with the sales of innovative Sony products, as well as with the company’s convergence strategy. Examples include: VAIO notebooks that raise the bar in both form and function; digital cameras that capture pictures...
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  • Sony Strategy
    Marketing Plan For Sony Corporation Group 2: Sony EXECUTIVE SUMMARY: Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$77.20 billion (FY2010). Son...
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  • One Sony Analysis
    Sony is Japanese multinational conglomerate corporation with the revenue of US$71.87 billion (FY11).  Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Co...
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  • Sony Play Station Competition Analysis
        SONY   PLAYSTATION  TABLE OF CONTENT  SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BAC...
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  • Marketing Analysis of Sony
    Introduction In 1945, after World War II, Masaru Ibuka started a radio repair shop in Tokyo. The next year, he was joined by his colleague Akio Morita and they found a company which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape rec...
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  • Sony Playstation vs Nintendo 64
    In the last two years of 1995 and 1996, the video game world was taken into another gaming dimension. The releases of the Sony Playstation in September of 1995 and the Nintendo 64 in September of 1996 has given the gaming public an enormous boost of technological advances in the home entertainment s...
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  • Sony Corporation Executive Summary
    Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with pr...
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  • Sony
    History: In January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted "Sony" as it's new corporate name. This new name, "Sony", was an original brand name that was originally applied on Totsuko products. Even though Sony is well known for being a lead...
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  • Growing World of Sony
    It's not news that Sony is a global company or that (25%) of all Play Station profits' for the past seven years came from Sony to Japan. After all that's what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X-Box doing business around the world...
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  • Sony
    Competitive Analysis Sony Financial Status and History Revenue growth same as industry average Likelihood of Entry or Retaliation The first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imag...
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  • Sony Corporation
    Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibuka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company's success started in 1946 when Sony launc...
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  • Sony and the Environment
    Select a well known company. 1) Explain why you have chosen them and briefly outline what they do. 2) Identify some of the positive environmental and social steps it has undertaken in relation to its products or services. 3) Suggest ways in which your company might better communicate its sustainabi...
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  • Sony...the Best
    Best in it's Field Sony is the best in its field of competition because of the quality, style and variety. By being the first in many areas Sony set the standard for others to follow. "Describing what he called Sony's ‘pioneer spirit,' Morita said: ‘Sony is a pioneer and never intends to follo...
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  • Strategic Planning, Facilitation and Sony Corp.
    Running head: ARTICLE & DISCUSSION Johns Hopkins University Master in Organizational Development Facilitating Strategic Planning, Problems Solving and Decision Making By Carolina Goicochea Castro January 8, 2007 ARTICLE & DISCUSSION Overview Introduction of Strategic Planning and Facil...
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  • Technology and Marketing Management of Sony Corporation
    I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology produc...
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  • Microsoft Xbox 360 vs Sony Playstation 3 Marketing
    The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the middle of a midlife crisis — facing aging consoles, layoffs, slower growth, and a d...
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  • Sony Merger
    Sony Merger A great deal of companies and corporations, whether diminutive or immense, merge to become one company. Mergers and acquisitions (M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that...
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  • Sony 's Overview
    Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, televisio...
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  • Sony and the Mylo
    Before I get into how Sony will benefit from adding the Mylo to their list of products, I want you to imagine sitting in your home talking to a friend, relative, or business associate who is half way across the world in another country and not having to worry about paying a single cent for that cal...
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  • Sony Repositinoning Strategy
    Sony Corporation of America is the United States subsidiary of Japan's Sony Corporation. Based on Inglewood, California, it is a company under which all Sony companies operate here in United States. Sony Electronics Inc., a Sony Corporation company, produces and sells all kinds of electronics rangin...
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