Research Case Study-3 SONY INDIA1 Sony‚ a multinational corporation based in Tokyo‚ Japan‚ stepped into India in early 1995‚ in the post Iiberalisation period. Within a couple of months in the same year‚ it set up its manufacturing unit. The company makes its presence felt in India through Sony Entertain Television‚ Sony Music and Sony India. While the first two are comfortably placed in their niche markets‚ it is the third which is expected to bring in all those exciting Sony digital products. Although
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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believe that it is important for Sony to manufacture more products in the United States‚ Europe and from suppliers in Asia because Sony needs to remain a globally diversified corporation. The Yen stability against the US dollar has had a negative impact on the financial stability of Sony. When Sony translated US dollars and Euro financial statements into Yen‚ the net assets and earnings ended up being worth less in Yen which in turn dropped Sony’s financial results. Sony needs to work on spreading more
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Strength Electronics - Sony is a well-recognized and respected brand with consumers‚ and its products cover a wide spectrum of the entertainment and industrial markets Threats Electronics - new entrants are threatening sony’s position due to the industry shift from analog to digital technology. In the analog era‚ complicated functionality of electronics products was made possible through the combination of several complex parts‚ and Sony held a competitive advantage in the design and manufacture
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Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr.Ratan Tata of Launching ‘Nano’‚ which suggests the cost leadership approach adopted by Tata. Do you think
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Report on Sony Corporation 15.249: Japan/Korea Trip Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas C. Roach Rafik Ward Report on Sony Corporation 15.249c Japan/Korea Trip Table of Contents COMPANY HISTORY.................................................................................................... 3 OVERVIEW ....................................................................................................................... 3 NOTE ABOUT SONY’S F OUNDER AND CHAIRMAN‚ AKIO MORITA
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expand its number of customers‚ avoid weakening and profitability fall in the market. In fact‚ this is just the problem of prevention of the fundamental strength of the decline and product positioning and market segmentation. External Analysis (PESTEL) Political On Year 1997‚ the Hong Kong Government has entered into a three year Information and Consultation Agreement (ICA) with The Hong Kong and China Gas Company Ltd. The company supplies towngas to most part of the territory
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Sony recognizes that global environmental improvement is the most important issue for humanity in the 21st century. Sony aims‚ through continuous technological innovation and new business initiatives‚ to contribute positively to the natural environment and the dreams of future generations. Recognizing the utmost importance of our natural life-support systems‚ sustainable economic development is the top business priority for the Sony Group. Sustainable economic development means utilizing
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Group Report ASDA Introduction Asda is a British supermarket chain‚ which retails food‚ clothing‚ general merchandise‚ toys and financial services. It was formed in 1965 by a group of Yorkshire farmers; over the years Asda became Britain’s best value food and clothing superstore. On 26th July 1999 Asda superstore merged with one of the largest food retailer’s in the world‚ Wal-Mart. throughout the UK‚ Asda has 245 stores‚ 19 depots‚ 109‚000 colleagues and 2‚800 different suppliers. Asda’s
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PESTLE analysis PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ and Environmental. A PESTLE analysis is a useful tool for understanding the ‘big picture’ of the environment in which an organisation is operating. Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline‚ and as such the position‚ potential and direction for an individual business or organisation. A PESTLE analysis
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