CASE STUDY PRESENTATION Manisha Yadav BBA V BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER Executive Summary… The case set up in 2003 is about BOEING‚ the world pioneer and leader in aerospace industry and their just one product stumble that cost them to run 2nd for the 1st time in a two horse race. They wanted to develop a high speed jet liner called SONIC CRUISER which could carry 225 passengers at close to the speed of sound and was referred to as “the next great
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Do you think that Sonic would have grown as large as it did today if it had remained a sole proprietorship? No they wouldn’t have lasted if they stayed as a Sole Proprietorship why or why not? The way Sonic has expanded it would have too much for a single owner to open up 3000 sonic stores to date. What were the advantages and disadvantages to Sonic of each form of business ownership? The advantage of the owner of Sonic been a Sole Proprietor would have been‚ being your own boss‚ having the creativity
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* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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In the thought of Sonic remaining a sole proprietorship I do not think that it would have grown as big as it is today because if there was not a chain of Sonic’s there would be only the one that Troy Smith started in 1954(Sonic Video Case: Sonic is Booming.)Troy Smith started Sonic as a sole proprietorship and gradually evolved to a partnership‚ then to a corporation‚ and finally to franchisor. If he had not have took the step that he did to start as a sole proprietorship and slowly evolved it to
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Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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What is Marketing Plan? The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation‚ a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals What is the importance of Marketing Plan? Marketing is one of the single most important places you can focus your attention in your business‚ particularly if you hope to create a successful
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REPUBLIC OF THE PHILIPPINES PASS College QUEZON AVE. ALAMINOS CITY L.S School Supplies MARKETING PLAN By: Leslie Sotero BSBA III IN PARTIAL FULFILLMENT TO THE REQUIREMENTS IN MARKETING MANAGEMENT (MKTG. III) BUSINESS ADMINISTRATION DEPARTMENT S.Y. 2011-2012 OCTOBER 2012 L.S School Supplies Marketing Plan I. Introduction L.S School Supplies is general merchandise owned by Leslie Sotero. It is located in Poblacion‚ Sual Pangasinan (Please see attachment location map). L
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8 April 2011 | Executive Summary Sui Generis is a company that plans to launch a new product‚ customized watch‚ into the market. Sui Generis’s vision is to establish a brand name and brand value for itself and to become one of the top 30 watch companies in Singapore in 3 years. The company aims to satisfy customers by providing a platform for people to express their creativity by customizing their own watches according to their personality‚ preference and choice. It also aims to become
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Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
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12 Success Factors 14 Marketing Strategy Vision 15 Mission 15 Objectives 15 Target market 16 Positioning 16 Marketing Mix 17 Marketing Research 19 Financials 20 Controls 21 Executive Summery A marketing plan is one of the fundamental tools used by a marketer in business ventures. As instructed by the module lecturer‚ a marketing plan is been prepared for the company “Yoghurt Story”
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