GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Strategic Corporate Social Responsibility and Value Creation among Large Firms Lessons from the Spanish Experience Bryan W. Husted and David B. Allen Can corporate social responsibility (CSR) be a source of good and a wellspring of innovation‚ competitive advantage and value creation for the firm? Although CEOs and government leaders insist in public that CSR projects create value for the firm‚ privately they admit that they do not know if CSR pays off. To address this question and drawing on
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What is Corporate Social Responsibility? In an age in which environmental and social issues are top of mind for many consumers‚ businesses can no longer exist in a bubble. Today’s shoppers aren’t just looking for the best price and quality — they expect the companies they patronize to do good with their dollars and make a positive impact on the world around them. To this end‚ many organizations are now making social responsibility a top priority. Corporate social responsibility (CSR) refers to a
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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should not just look to increase profits for the stockholders but more so look at the well being of the customers‚ employees‚ suppliers‚ investors‚ vendors‚ communities‚ and the environment. Some businesses might argue that putting the investors first will lead to a more successful company. Businesses do not flourish by putting all of their attention on just the shareholders alone. As T.J. Rogers‚ founder and CEO of Cypress Semiconductor‚ explains in his article‚ Put Profits First‚ “It is…simply good
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Corporate Governance Emerald Article: Corporate socialresponsibility and labor turnover Donald F. Vitaliano Article information: To cite this document: Donald F. Vitaliano‚ (2010)‚"Corporate social responsibility and labor turnover"‚ Corporate Governance‚ Vol. 10 Iss: 5 pp. 563 - 573 Permanent link to this document: http://dx.doi.org/10.1108/14720701011085544 Downloaded on: 09-11-2012 References: This document contains references to 22 other documents Citations: This document has been cited
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ARTICLE RESEARCH ARTICLE Social Responsibility towards Labour Welfare in Singareni Collieries Company Limited 1 P. Swapna* ABSTRACT This attempts at addressing the aspects of social responsibility of the business in light of labour welfare with special reference to Singareni Collieries Company limited. The linkages and the ethical considerations involved in employee welfare have been addressed with implications for labour welfare. The concept of social responsibility in its narrow contours
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Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection‚ training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada). The economic progress brought by scientific management was not all good; labor/management conflict‚ apathy
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Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations
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Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from
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