Overview History/Growth This case concerns the John M. Case Company‚ which at one time was the leading producer of business calendars in the United States. The company was founded by the grandfather of John M. Case in 1920 and was inherited in 1951. The company had experienced profitable operations every year since 1932‚ and held approximately a 60-65% market share by 1984. Sales had been increasing annually at about a 7% compound rate‚ and the return on average invested capital was about
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Dr. Pepper Snapple Group Case – Energy Beverages Company Strengths Strong Portfolio of Leading‚ Consumer-Preferred Brands Owns a diverse portfolio of well-known CSD/non-CSD brands Provides their own bottlers‚ distributors‚ and retailers Manages a wide variety of products and provides a foundation for growth and profitability #1 flavored CSD company in the US Integrated Business Model Believes its brand ownership‚ bottling‚ and distribution are more integrated than the U.S. operations
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Problem Andrew Barker‚ a brand manager for Snapple beverages at the Dr. Pepper Snapple Group‚ Inc.‚ must assess whether or not a profitable market opportunity exists for a new energy beverage brand to be produced‚ marketed‚ and distributed by the company in 2008. He has about 3 months to determine the market opportunity. SWOT Strengths | Weaknesses | * Strong portfolio of leading consumer-preferred brands * Integrated business model * Strong customer relationships * Attractive positioning
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SNAPPLE In this case the important question is: “What should Mike Weinstein do?” However‚ to address this question it is best to look at the history of Snapple and consider the following issues: In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps (as you decide where to give credit). Now look at the period from 1994 to 1997. Did Quaker make an error in buying Snapple
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John M. Case Company I. Statement of the Problem The John M. Case Company was established in 1920 by Uriah Case and was the largest manufacturer of business calendars in the United States. The company was then handed off to John M. Case‚ and continued to prosper. John M. Case controlled a large amount of the market share in this industry along with an increasing number for sales. Then‚ John M. Case decided it was time to retire and sell the company. Anthony W. Johnson‚ an employer of John
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answ ers here. Research & analysis for every investment. Like 930 Create account or Sign in Home Stocks Funds ETFs SWOTs 5 Forces Private Advertise More ▼ Search this site Dr. Pepper/Snapple SWOT Analysis SWOT Analysis Index Dr. Pepper/Snapple SWOT Analysis Add a New SWOT Analysis | Update This Page Now ►Summary | Profile | News | Chart | SWOT | Cash Flow | Comps | Buffett | WACC Strengths Technology (Dr. Pepper/Snapple) Superior tec… 0 Supply Chain
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Dr. Pepper Snapple Group is a major brand owner‚ bottler‚ and distributer of nonalcoholic beverages. However‚ it is now the only major beverage company without a branded energy drink. The problem at hand is whether or not Dr. Pepper Snapple should enter the energy drink industry. If so‚ several other factors must be addressed‚ such as to whom they should target‚ what would their retail price be‚ and how they should package/distribute the product. In 2006‚ carbonated soft drink (CSD) sales amounted
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I. Problem: The major issue that Johnson& Johnson (J&J) faces with its face powder is that despite the product’s innovation‚ a toiletry design and confidence in potential customers‚ it positions its product line as a cheap skin refresher by using supermarkets as main distributing channels and setting the price range of product cheaper compared to that of competitors sold in department stores‚ which damages its brand and profits. In order to ensure that J&J makes a success in launching
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Dr. Pepper Snapple Group‚ Inc. 1. How would you characterize the energy beverage category‚ competitors‚ consumers‚ channels‚ and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull‚ Hansen Natural (Monster)‚ Pepsi (Sobe Adrenaline Rush‚ AMP)‚ Rockstar‚ and Coke (Tab‚ Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006‚ 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty
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Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex
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