Digital Strategy & Planning: Defining The Interactive Vision Organizations can realize meaningful competitive advantage by developing formal digital strategies that support key corporate business and marketing objectives. By proactively measuring and optimizing these digital strategies and programs‚ maximum return on investment can be achieved. CATALYST EAST COAST Background Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased
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Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
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SOCIAL MEDIA CREATES VALUABLE ASSET TO STARBUCKS & HARLEY-DAVISON BRANDS (DIGITAL MARKETING RESEARCH PAPER) PRINCIPLES OF INTERNET MARKETING (IMC489) March 19‚ 2012 Social Media Creates Valuable Asset to Starbucks and Harley-Davison Brands According to a quote by Sarah Morning‚ OgilvyAction’s planner‚ “With the creation of Web 2.0‚ we are seeing the emergence of a new type of digital consumer‚ who is no longer simply a passive ‘site-seer’ on a fixed consumer
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Digital Marketing General Instructions: ✓ The Student should submit this assignment in the handwritten form (not in the typed format) ✓ The Student should submit this assignment within the time specified by the exam dept ✓ The student should only use the Rule sheet papers for answering the questions. ✓ The student should attach this assignment paper with the answered papers. ✓ Failure to comply with the above Four instructions would lead to rejection of assignment
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Layout & Operations Note that all the major improvements (walls‚ plumbing‚ heavy-duty wiring‚ gas‚ venting‚ and floor drain) can go along one wall‚ which will save $$ on build-out. The other side of the bakery doesn’t really even need walls – partitions made of sheet metal and/or wire grids would work & save space & $$. Floors & walls need to be sealed. That side can hold wiring for telephone‚ computer networking‚ burglar alarm and security cameras. 1. Loading door – to alley – this is main
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Technology‚ Media‚ and Telecom Practice December 2012 Online and upcoming: The Internet’s impact on India Chandra Gnanasambandam Anu Madgavkar Noshir Kaka James Manyika Michael Chui Jacques Bughin Malcolm Gomes This report is furnished to the recipient for information purposes only. Each recipient should conduct their own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of McKinsey & Company‚ Inc. contained
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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(a) What is your assessment of the globalization strategies of the Tata Group operating companies‚ particularly Indian Hotels‚ Tata Tea‚ and Tata Steel? Tata Steel (TISCO) As an Indian based company originating in 1907 Tata Steel (TISCO) was able to accomplish being India’s first and largest private sector steel company by 2007. As of 2007 TISCO earns the Tata Group 21% of their combined operating companies’ revenue. TISCO was protected by the Indian Government in which their margins
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* MARKETING ASSIGNMENT * “DIGITAL MARKETING INDIAN SCENARIO” SUBMITTED BY:- MAHENDRA KUMAR SEC. :- C ENROLL:- 12BSP0623
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……………………………………………………………………3 II. THE CHANGING LIFE IN DIGITAL AGE………………………………………3 1. WHAT IS DIGITAL AGE?................................................................................3 2. PESTEL IMPACTS…………………………………………………………….4 2.1 POLITICAL AND LEGAL………………………………………………..4 2.2 ECONOMIC………………………………………………………………..5 2.3 SOCIO-CULTURAL……………………………………………………….5 2.4 TECHNOLOGICAL AND ENVIRONMENTAL………………………...5 III. MARKETING IN DIGITAL AGE…………………………………………………….5 1. DIGITAL MARKETING……………………………………………………....5 2. THE CHANGE
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