seize this precious opportunity to satisfy our curiosity about the world. In fact‚ three of us are using Apple iPhone (i.e. iphone3G‚ iphone3GS and iphone4) and we are definitely the smartphone users who have clear understanding of the functions and specifications of the current existing products in the smartphone industry. Since all of us have great interest in participating in this project‚ in which we can deeply analyze this current situation of this industry and apply knowledge and theories
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CHAPTER 1: INTRODUCTION 1. Introduction: Smartphone Usage Mobile phones nowadays are addressed as smartphone as they offer more advanced connectivity and computing ability than a normal cell phone. The term smartphone refers to a programmable mobile phone that offers advanced capabilities and features that help individuals in their daily work and personal life (Euromonitor‚ 2010). Smartphone basically is the combination of both cell phone and a PDA. 70% of the world’s population own at least
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Smartphone Addiction As the days continue on and years pass by‚ technology is advancing at a rapid pace‚ smartphones especially. But are smartphones beginning to corrupt individuals? Abby Reid‚ a current teenage owner of a smartphone‚ was my first interviewee. Owning her phone for about two years now‚ Reid has become very tech-savvy when it comes to her iPhone. The main apps she uses on her phone are texting and social media. Kendall Lynott was the second interviewed teenager. As well as Reid‚ Lynott
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communications industry. The trend nowadays in the mobile industry is Smartphones which are mobile phones with advanced technological features. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone and later models added the functionality of portable media players‚ low-end compactdigital cameras‚ pocket video cameras‚ and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touchscreens and web browsers that
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The article I have chosen reports that with the launch of a new range of smartphones‚ Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so‚ Nokia hopes to be able to rival dominant
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HOW SMART ARE SMART PHONES Ladies and gentlemen did you know nearly 20% of kids can operate a smart phone by the time they reach the age of 6‚ while only 9% can actually tie their shoelaces properly so says Nicholas Jackson of AVG. 58% of children polled can play basic computer games and not even yet ride a bicycle. Technology has stolen our child hood. Instead of having to protect us from the snakes in the grass and trees where we should be playing‚ our parents have to protect us from cyber bullying
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Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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Ergonomic Design of Smartphones for College Level Students Kevin Kenneth T. Kwan Maria Melliza Gayle R. Lucas Maxine Abigale D. Perez Abstract Table of Contents Title Page Abstract Table of Contents Introduction Background of the study Rationale Problem statement Objectives Scope and Limitations Review of Related Literature Methodology Results and Discussions Data Presentation Results and analysis Conclusions
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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recent advances in technology‚ smartphones have become common place amongst people. Due to the utilities provided‚ they are possibly the most heavily relied on tool commercially available. However‚ can such heavy usage be damaging for people‚ especially those with a developing brain? In the article "Are Smart Phones Really Destroying the Adolescent Brain?"‚ published by Scientific American in February 2018‚ Carlin Flora explores issues associated with teen smartphone use. Flora’s thesis is that
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