Define the following terms and briefly explain their significance to Cadbury • Brand extension • Fairtrade • Nostalgia • Hostile takeover (8 marks) Task Two Outline TWO key social developments and their impact on product innovation in the confectionary market (8 marks) Task Three Explain ONE opportunity and ONE threat presented by the rise in the ‘ethical consumer’ for Cadbury (8 marks) Task Four Describe and explain TWO political factors that could influence the future growth of Cadbury
Premium Marketing
Lauren Brady‚ Sylbia Choi‚ Pooja Doshi‚ Eliana Ritts‚ Margaret Rodriguez MGMT-101-213‚ Team 2 Final Paper April 27‚ 2010 The Hershey Company Introduction Recent trends toward globalization have revolutionized the confectionary industry. Although Hershey’s has traditionally focused on the American domestic market‚ it has recently attempted to diversify into international markets. However‚ these attempts have been largely unsuccessful‚ and Hershey’s global market share has decreased over the
Premium The Hershey Company Chocolate Milton S. Hershey
43% market share of Confectionary sector in UK. 3. Cadbury Schweppes has a group of effective and efficient employee. Their regional director Rajib Wahi won the international business man of the year in 2004. Source: Business Asia Today. 25th April‚ 2005. 4. They have varieties of products. Weakness: 1. Basically Cadbury is based on two sector. 1. Confectionary sector and 2. Beverage sector. The market share of the beverage sector of Cadbury is 7% where Confectionary sector is 43%. It’s a
Premium
Bengawan Solo A. Category Definition A retail confectionary chain selling premium-quality cakes and desserts to serve special occasions‚ especially Full Month Celebrations‚ Birthdays‚ Chinese New Year‚ and the Mid-Autumn Festival. It also specializes in retailing handmade traditional Indonesian desserts. B. Main Competitors 1. PrimaDéli – Confectionary chain with large retail network. Retails mid-priced freshly prepared goods to consumers as snacks‚ and also sells cakes and seasonal baked
Premium Brand Brand management Retailing
Case 1: Hershey Christopher Dobbins MBA 710 July 24th‚ 2012 Dr. Moscato Introduction to Hershey Hershey Foods Corporation is number one in the confectionary foods market. Although many people associate Hershey with chocolate‚ the company started when founder Milton Hershey decided to produce caramel in 1894.They are most famous for their major candy brands such as Hershey ’s‚ Reese ’s‚ Kit Kat‚ Kisses‚ Twizzlers‚ Jolly Rancher etc. However‚ Hershey also sells grocery products including: baking
Premium Chocolate The Hershey Company Milton S. Hershey
leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. Purchase of Green and Blacks Threats Growing Health Concerns Retailer Pressure Strengths Strong Leadership position in confectionery markets Cadbury has a 9.2% share of the global confectionary market‚ driven
Premium Marketing Management Strategic management
manufacturing and selling sweet products. Founded in 1957 by Enrique Bernat‚ it has built its empire around one single product: a lollipop. It now has manufacturing plants in five countries‚ many subsidiaries in distribution‚ trading‚ banking‚ marketing‚ confectionary machine manufacturing and insurance‚ and trades in 130 countries around the world. Early Strategy: concentrate on one product for domestic market In 1957‚ After Enrique Bernat failed to convince the board of S.A. Granja Asturias‚ a sweets manufacturer
Free Developed country Developing country Lollipop
MARKET VALUE | 76299.7 | 85474.8 | | 93287.6 | | 89619.1 | | 94793.2 | | 102334.9 | MARKET VALUE CAGR – 6% CONSUMPTION CAGR – 4.8% * Chocolate is the no. 1 impulse buy in many countries including India * The global chocolate confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories
Premium Supply chain management Supply chain Logistics
What is STEP Analysis? A method used by management that provides the analysis which is based on the four external factors that may affect the organization’s performance. Social‚ Technological‚ Economic and Political are the four factors. This strategical tool helps the profitability of the company. Factors Social: The social factor helps a company to understand the ethical‚ cultural beliefs‚ demographics‚ lifestyles and education. These changes influence the growth of the company. Technological:
Premium Chocolate Cadbury plc
NZ Chocolate and confectionary industry 7/31/2012 Assignment 1 Task 3 Annelize Vermeulen Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3 Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9 Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12 Employees: 12 Suppliers: 13 Distributors‚ Retailers and wholesalers: 13 Transportation providers:
Premium Chocolate Marketing Cadbury plc