Os factores ambientais do marketing de uma empresa são: 1. Factores ambientais internos‚ como: funcionários (ou clientes internos)‚ tecnologia do escritório‚ salários e finanças‚ etc. 2. Factores micro-ambientais‚ tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área
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Historical Background of JBPL2.Company’s Logo3.Company’s Vision4.Company’s Mission5.Introduction to the product- Soft Drinks6.About the Soft Drinks7.How Soft Drinks are made8.Soft Drinks produced by JBPL9.Punch lines10. Mile Stones11. Departments 7 History psiCo‚ Inco¢ po¢ £ t¡ dis a Fortune 500‚ American globalcorporation headquartered in Purchase‚ Harrison‚ New York‚ withinterests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products
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Introduction The big name in the world of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today‚ Starbucks is one of the largest coffee businesses in entire world that has got 20‚891 stores in 62 countries and serving billions of customers every day with their huge range
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……………………………………………………………… 3-5 Chapter I: HISTORY ……………………………………………………………… 6 -9 Chapter II: EXTERNAL ANALYSIS ……………………………………………….9-15 A. Industry Life Cycle B. Industry Dynamics C. Porter’s Five Forces D. Global Competition E. National Context F. Opportunities and Threats Chapter III: INTERNAL ANALYSIS ………………………………………………16-23 A. Competitive Advantage B. Distinctive Competencies C. Strategies D. Four Building
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Benihana Simulation Analysis Harvard Business Publishing has created a computer simulation to replicate the operations management decisions facing Benihana. Benihana is a teppanyaki style restaurant franchise that focuses on bringing a theatrical dinning experience to its patrons. The layout of the restaurant consists of two seating areas: the bar and the dining area. The goal of this simulation is to maximize utilization‚ throughput time and the nightly profit using different batching‚ bar sizing‚ hours
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sweet tooth so I tend to eat a lot of sweets from cookies to candy and everything in between I tend to over do it. My favorite meal is fried chicken wings‚ loaded mash potatoes‚ macaroni and cheese‚ cut green beans‚ jiffy cornbread muffins and for dessert triple chocolate cake with a scoop of vanilla ice cream. I also have to have a soda when I eat. I do not eat many vegetables but I do eat a lot of broccoli and cheese lots of cheese. I have a bad habit of eating late ad then going to sleep on it
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In my contrapasso assignment‚ I have created my own version of hell where musical sinners are punished. In this version of hell‚ there are 12 circles to represent the 12 keys in the musical circle of fourths. Each circle contains individuals who are bad at music for a specific reason such as bad rhythm‚ or bad pitch. Although these are not necessarily‚ horrible sins‚ being bad at music can cause others to become annoyed or even subjected to pain as a result. This “canto” picks up at the tail end
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Jordan Ciaramitaro and Casey Howe Fast Food Analysis Panera Bread Panera Bread is a fast food restaurant where many people go to eat a quick‚ filling meal. Panera appeals to most people because of the amount of options it offers‚ which makes it difficult to be dissatisfied. After choosing foods to use on our good day and our bad day‚ we immediately noticed several differences. For breakfast on the bad day we chose a pecan roll; while on the good day we chose a whole grain bagel with reduced
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volume) dessert or fortified (>14%) and sparkling (champagne). Table wine consumption stands for the dominate market share. There’re 5 segments‚ jug or commodity (< $3)‚ popular premium ($3-$7)‚ super premium ($7-$14)‚ ultra and luxury (>$25). Jug wine consumption is nearly 38% of case sale but only 13% of the retail sales. The economics of the particular wine‚ the gross margin from the wholesaler and retailer is 41% and 9% compared to 12% from wine producer. Five forces analysis to Winery
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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