MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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organizational unit‚ every manager must perform some ceremonial duties as well as greet dignitaries‚ attend weddings‚ or take out customers. As figurehead of an organization managers need to take responsibility for actions of the employees such as taking blame for a mishap that may have occurred Leader Managers are responsible for the work of their respective people of their unit. They must partake in leadership roles such as motivating and encouraging employees. As a leader‚ the manager must empower their
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Spa Works Memo Date December 12‚ 2012 To: Adrian Pavone‚ CEO From: Subject: Information System Advisory Committee Proposal Hello Adrian. In the last few years‚ Spa Works has been rapidly expanding its business by opening new locations and acquiring competitors. Such expansion suggests not only high profits‚ but also investments in the organization’s information system. Spa Works is currently operating using a number of legacy systems‚ which may not be able to support recent changes
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INTRODUCTION Over the past decades‚ the concepts of power and communication in organizations have been given regular‚ empirical attention within the management literature. There is a close connection between leadership and power. People follow leaders because they have power and people will follow them‚ the leaders get the power to lead. French and Raven (1959) identified that the power bases that managers can use are aimed to influence employees which include two types of personal power: expert
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conflicts within the company causing two top executives to resign. With the recapitalization‚ the ownership is concentrated to better monitor the managers from not having the shareholders’ or bondholders’ best interests in mind. This strategy of recapitalization gives the company less cash to waste on projects that are not beneficial to the company and holds managers to be more accountable. In the analysis of UST’s financials‚ it is safe to assume UST has a AA long-term issue credit rating showing the
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TO: All Employees FROM: ME‚ Benefits Choice Manager DATE: March 27‚ 2013 SUBJECT: BENEFIT ENROLLMENT CHANGES The benefit enrollment period has arrived for all Baxter Company employees for the 2014 benefit year. Any changes that employees wish to make to their benefits including‚ health‚ dental and life insurance policies will need to be made during this open enrollment period only. Please note that most benefits will not be changing for the upcoming 2014 benefit year. The changes
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I have been the Human Resource & Payroll Manager at Brandon Residential Treatment Center for 2 years now. It is a non-profit school and residential center that provides stabilization‚ diagnostic‚ educational‚ residential‚ clinical‚ day treatment and case management services to over 150 boys and their families annually‚ who suffer from emotional‚ behavioral and educational problems. It is a wonderful outlet for boys that are in need of this type of environment 24/7. I have over 180 employees‚ in
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PR Communication Memo COM/530 PR Communication Memo Press Release: Pride Enterprises CFO Resigns November 23‚ 2013 – Pride Enterprises‚ Inc. (Prison Rehabilitative Industries and Diversified Enterprises‚ Inc.) a company that is “nationally recognized in inmate training operating general manufacturing and services facilities throughout the state of Florida” (Pride Enterprises‚ Inc.‚ 2013). Today Pride is announcing the resignation for Bob Thompson‚ Chief Financial Officer effective immediately
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Date: 4/4/2013 ENG101 Grace . “Senior Picture Day” is a short story by Michele Serros. It’s her own narrative story explaining how she got a habit of squeezing her nose sides firmly to nostrils to base every morning and some time when she is brushing her teeth and waiting for her tortilla to heat. It is because she wants her nose to become smaller‚ narrower and look less Indian; like her friend Terri’s nose. Even though nobody knows the difference after her effort‚ she feels it actually worked
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Management in Extension (3rd ed.). Columbus‚ Ohio: Ohio State University Extension. Fang‚ Y.‚ & Kant‚ K Frey‚ B. S.‚ & Osterloh‚ M. (2001). Successful Management by Motivation - Balancing Intrinsic and Extrinsic Incentives. Swiss Association for Organization and Management Herzberg‚ F Latham‚ G. P.‚ & Locke‚ E. A. (2006). Enhancing the Benefits and Overcoming the Pitfalls of Goal Setting. Organizational Dynamics‚ Volume 35‚ No. 4‚ pp. 332–340. Latham‚ G. P.‚ & Mitchell‚ T. R. (1978). Importance of
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